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Global Organic Mobile Acquisition QA Manager
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Global Organic Mobile Acquisition QA Manager - Newark, United States - Highbridge Consulting LLC
Description
Our client an undisputed leader in the marketing technology and publishing industry is seeking an Associate forQA Manager, Global Organic Mobile Acquisition
About this role
The Client's Global App Growth Marketing team is looking for a QA Manager to assist with the coordination and quality assurance of A/B tests in support of our global non-member program.
This person will be the primary Q/A support across our global markets for the in-app testing program and have the opportunity to work with marketers to provide best in class experiences for our users and to enhance our acquisition efforts.
The role requires a keen sense of detail, passion for results, a commitment to action-oriented analysis, an attitude that anything is possible, and a relentless focus on the customer.
The right candidate will thrive in a highly entrepreneurial, fast-changing, and collaborative environment where people are driven, enthusiastic, collaborative and not afraid to take risks.
Your mission (and ours) is unique and powerful: fill hearts, minds, and souls with premium audio content that enables learning and literate entertainment.
Responsibilities
Conduct comprehensive testing and validation of all in-app CRO tests prior to launch, ensuring a flawless user experience and minimizing the risk of bugs.
Partner with cross-functional QA teams and Product to ensure that new features are properly configured and that the supporting customer experiences function as intended
Help maintain accurate and up-to-date documentation for marketers on test designs and best practices for implementation (wikis, process docs, quips)
Oversee the maintenance and continuous updating of the current Figma board, ensuring accurate visual representation of app experience.
Work with web and product QA teams to develop and refine global ways of working
Report on QA process findings and escalated issues (issue types, root causes, business impact, time to escalation, path to resolution)
Proactively monitor and triage trouble tickets assigned to the App CRO team, ensuring prompt resolution of any setup-related issues that may arise.
Update App CRO JIRA tickets with relevant details such as screenshots, launch and end dates, and comprehensive testing documentation (quips, wikis, FIGMA).
Basic Qualifications:
Minimum of 5 years experience in marketing or related technical roles supporting customer acquisition programs
preferably in mobile app roles with multichannel responsibilities (mobile web and desktop)
5+ years of hands-on experience in quality assurance, UX testing, and execution of multichannel campaigns
Experience working directly with business stakeholders and technology teams on requirements gathering
Technically capable with excellent verbal and written communication skills
Experience working in Jira or similar project/workflow management software
Bachelor's degree in Business, Marketing or a related field of study
Preferred Qualifications:
Experience with A/B testing methodologies and tools
Experience with conversion optimization for subscription-based services
Fundamental understanding of how JSON and HTML can be used to optimize the user experience
Experience testing and QA'ing in other languages a plus
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