- In partnership with cross-functional marketing teams, develop core brand strategies and positioning documents. Inform product strategy, naming, partnerships and sponsorships, brand marketing, social activations, and more.
- Lead the creation of campaign creative briefs for internal and external teams. Ensure that each marketing initiative ladders up to a cohesive strategy.
- Be the primary advocate for our audiences. Ensure that strategies are designed with them in mind.
- Partner with our Consumer Insights team to design and conduct research that expands our understanding of the audiences we reach. Ensure that all our work is backed by concrete qualitative and quantitative insights.
- Partner with our Brand Measurement team to quantify the impact of our work. Develop narratives that communicate the collective value of our marketing initiatives.
- Deep experience in strategic development in an agency or in-house setting.
- Experience leading all aspects of brand strategy for sub-brands within a larger brand architecture, preferably on mass-market consumer brands.
- Fluency in consumer insights research and brand measurement, with the ability to interpret and define implications of research as it pertains to each portfolio brand.
- Great cross-functional communication and collaboration skills. The ability to translate complex critical thinking into simple, focused narratives that can travel across the organization.
- Experience working with creative teams and/or creative agencies to develop provocative, breakthrough work on brands in rapidly-evolving categories.
- Exceptional problem solving skills. Experience leading projects with minimal oversight.
- B2B and B2C experience preferred.
- Adobe is an intensely creative environment. We're looking for strategists who take the work seriously, alongside a healthy dose of levity.
-
Manager, Brand Strategy
4 days ago
Adobe San Francisco, United StatesOur Company · Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful ...
-
Director, Brand Strategy
1 week ago
Gap Inc. San Francisco, United StatesAbout the Role · The strategy team is responsible for the definition and evolution of our overall brand strategy, long-range plan, and annual operating plan. We are also identifying growth opportunities where we can create structural advantage, and for preparing and supporting o ...
-
Sr. Director, Brand Strategy
1 week ago
Currency Cloud San Francisco, United StatesCompany DescriptionVisa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to c ...
-
Sr. Director, Brand Strategy
2 weeks ago
Visa Inc. San Francisco, CA, United StatesThe Senior Director of Brand Strategy is primarily responsible for continuing to build and deploy Visa's brand positioning to ultimately enable Visa to drive relevance and preference with key audiences, and across Visa's business priorities. A keen ability to understand and antic ...
-
Brand Strategy Director
1 day ago
Tailored Brands Inc Dublin, United StatesTailored Brands, Inc. · is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail stores in all 50 states and Ca ...
-
Brand Strategy Director
2 days ago
Tailored Brands Inc Dublin, United StatesTailored Brands, Inc. is a leading omni-channel specialty retailer of menswear, including suits and a broad selection of business casual offerings as well as the largest provider of tuxedo rental products in the U.S. and Canada. We operate retail sto Director, Strategy, Marketing ...
-
The Sage Group San Francisco, United StatesAdded - 02/23/24 · Associate Manager, Marketing Strategy · Marketing/Branding · San Francisco , · California · | · Freelance · Related Marketing/Branding Jobs · Sales Cloud Portfolio Product Marketing Manager · San Francisco Bay Area · , CA · Marketing Project Manager ...
-
Tonal San Francisco, United States Full time**Who We Are** · Tonal is the smartest home gym and personal trainer. It has completely revolutionized the way people work out at home, with its sleek design and advanced A.I. technology. We've united a diverse team of experts and decades of research to reinvent strength training ...
-
Project Manager
1 day ago
Oura San Francisco, United StatesFor us, empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we work to promote work-life balance and ensure that our team members have what they need to do their best ...
-
Brand Marketing Director
4 days ago
Adobe San Francisco, United StatesOur Company · Changing the world through digital experiences is what Adobe's all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful ...
-
Social Media Creator
4 days ago
Academy of Art University San Francisco, United StatesAdditional Responsibilities Include: · - Inject creative and innovative thinking to best craft and deliver messages about the institution's brand value into the right medium for various audience groups (high school students, transfers, military, career-changers).- Work closely wi ...
-
Collection Account Director, North America
6 days ago
Sephora San Francisco, United States**Job ID**: 246471 · **Location Name**: CA-FSC SF Off (0174) · **Address**: 350 Mission St, 20th Floor, San Francisco, CA 94105, United States (US) · **Job Type**: Full Time · **Position Type**: Regular · **Job Function**: Merchandising · **Remote Eligible**:Hybrid Schedule · **C ...
-
Associate Manager, Brand Design
5 days ago
SC Johnson Lifestyle Brands San Francisco, United StatesLifestyle Brands (the LSB) is a growing house of like-minded brands under the SC Johnson umbrella including Method, Mrs. Meyer's Clean Day, Babyganics and Ecover. Headquartered in San Francisco with additional operations in Chicago and throughout Europe, the LSB is home to 650 em ...
-
Product Marketing Manager
4 days ago
Snappr San Francisco, United States**About the company** · Snappr is reshaping the way the world creates and accesses visual content, making it easy to book top photographers and manage photo editing through a straightforward online platform. Available in over 250 cities, we connect photographers with businesses a ...
-
Associate Buyer, Glassware,
1 week ago
Williams Sonoma San Francisco, United StatesWe hope you're interested in building a home with us. Even if you don't feel that you meet every requirement listed in this job description, we still encourage you to apply.This role is onsite in San Francisco, 4x a week. · **About the Team** · You will be part of a collaborative ...
-
Area Manager
3 days ago
Casamigos San Francisco Bay Area, United States**Job Title**:Area Manager · **Reports To**:Regional Sales Manager or VP of Sales · **Description**:This is a sales position with responsibilities that include visiting key accounts in assigned territory, working with distributors as well as promotions and special events. The pos ...
-
Strategist
3 days ago
Landor San Francisco, United StatesLandor is looking for a Strategist to join our San Francisco studio. Could this be you? · **We are Landor.** · **World-leading brand specialists.** · **Consulting. Design. Experience.** · **Connecting business strategy to brand.** · **Bringing every facet of brand to life.** · ** ...
-
Client Strategy Manager
1 week ago
PRICE WATERHOUSE COOPERS San Francisco, United StatesA career in Sales and Marketing will provide you with the opportunity to focus on positioning a distinctive PwC brand in the marketplace and drive long term revenue growth for the Firm. You'll focus on designing, developing, and implementing communication programmes and media eve ...
-
Marketing Coordinator
1 week ago
Curo Pet Care San Francisco, United States**Company Description**: · Curo Pet Care ("Curo") is a family-owned veterinary company founded in 2015. We are based in San Francisco, with operations in California, the Pacific Northwest, and the Rocky Mountains. · We collaborate with entrepreneurial Doctors, Hospital Administra ...
-
Head of Event Content Strategy
4 days ago
Atlassian San Francisco, United StatesOverview: · **Working at Atlassian** · Atlassians can choose where they work - whether in an office, from home, or a combination of the two. That way, Atlassians have more control over supporting their family, personal goals, and other priorities. We can hire people in any countr ...
Manager, Brand Strategy - San Francisco, United States - Adobe
Description
Our CompanyChanging the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.
We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours
Overview
As Adobe evolves alongside the ever-changing landscape of digital creativity, our brand strategy team is seeking an experienced strategist to lead comprehensive brand, campaign, and creative strategy for some of the most iconic, enduring brands in the Adobe creative product portfolio. The Brand Strategy team oversees the Adobe brand architecture, constructing new positioning, shepherding the brand into new partnerships, sponsorships, and media environments, and collaborating with broader marketing functions to ensure consistency, and relevance.
The Opportunity
As the Manager, Brand Strategy - Flagship Brands, you will be responsible for developing, maintaining, and evolving the way our Adobe Photoshop, Illustrator, design, and video brands go to market. With collaboration across teams to drive the most compelling, differentiating brand strategies, you will be responsible for long-term success and accountable to a variety of initiatives around the Adobe organization relevant to these brands.
What you'll Do
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Adobe is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more.
Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email or call
Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into illegal agreements with other companies to not recruit or hire each other's employees.