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    B2B Marketing Specialist - New York, United States - Proxibid

    Proxibid
    Proxibid New York, United States

    2 weeks ago

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    Description

    Job Description

    Job Description

    Who are we? ATG is leading the transformation of the multi-billion dollar global auction industry. The company has grown rapidly over the last 7 years, expanding from ~$18m of revenue and $3m of profits seven years ago to over $170m of revenue and over $80m of profits today. The company IPO'd in 2021 and has had a successful run both during the covid period and after. ATG is early in our journey to establish a hugely influential global internet company that is revolutionizing one of the last industries in the world yet to move significantly online.

    What do we do? ATG connects thousands of auction houses, listing millions of items worth over $15 billion annually (and growing), to buyers in over 170 countries around the world. These buyers generate over 100 million bids a year for our sellers, helping them achieve maximum value for the goods they sell. We help auctioneers sell everything from medieval swords to combine harvesters, paintings, and decorative art through to classic cars, furniture, and Caterpillar forklifts. We do this through 8 marketplaces that leverage our online auction technologies. We make auctioneers more efficient, we make small companies big by bringing them access to millions of bidders they could never find on their own, and we bring them technology they could never afford alone. We bring bidders choice of unique and specialized items, convenience, and trust. We do it all in a shared success model that accelerates growth of the circular economy and sustainable buying. With ATG, our buyers and sellers win but so too does the planet We have ethical ambition and it's something our employees value and is a key part of who we well as being a high growth marketplace company with excellent competitive positioning

    About the opportunity: We are seeking a driven B2B Marketing Specialist to join our global marketing team and play a crucial role in promoting our Industrial and Commercial brands to existing and prospective customers. In this role, you'll leverage your expertise in B2B communications, content development, and trade show/event marketing to craft compelling narratives that effectively convey our value proposition and resonate with our target audience. This is a Hybrid opportunity in our Lehi, Utah or New York office with up to 2 days a week in office.

    What your contributions will be:

    • Assist Sr Marketing Manager and collaborate cross-functionally to develop and execute comprehensive B2B marketing, brand awareness and product adoption plans for our Industrial & Commercial brands, by aligning to Auction Technology Group's business objectives and commercial targets.
    • Coordinate with cross-functional teams to organize industry events and trade show participation, effectively communicating event schedules, timelines, budgets, deliverables, and expectations.
    • Develop valuable and engaging content for our client newsletters that drives awareness and demand across our product matrix.
    • Partner closely with product marketing and sales teams to develop marketing and sales enablement material that reinforces core persona messages and value, including email messaging, client presentations, and event materials.
    • Collaborate with marketing and design to develop compelling marketing materials such as brochures, presentations, website content, and trade show collateral, ensuring accurate representation of our brand and value proposition.
    • Analyze campaign performance and customer data to gauge effectiveness and optimize strategies.
    • Conduct market research and competitive analyses to identify customer needs and industry trends.
    • Manage and monitor client-facing social media accounts and online forums, ensuring ATG brand narratives are supported through our social media messaging.
    • Bring creative ideas and outcome-driven approaches that effectively convey our brand differentiation and unique value proposition to desired audiences.

    What you will bring to the team:

    • Excellent writing and editing skills with the ability to craft compelling messaging tailored to target audiences.
    • Ability to work independently and manage multiple projects simultaneously, while also collaborating effectively within a team environment.
    • Outstanding project management and problem-solving skills.

    What you will need for success:

    • 3-5 years of experience in a B2B marketing role, with a proven track record of developing B2B communications ideally in a fast-paced SaaS environment
    • Strong understanding of B2B marketing principles and the ability to translate complex technical information into engaging and informative marketing materials.
    • Prior experience supporting and accelerating sales growth through event marketing.
    • Proven ability to understand and articulate the unique value proposition and brand narrative of our company in a clear and concise manner.
    • Familiarity with social media marketing; experience managing brand accounts is an advantage.
    • Experience with content management systems (CMS) and marketing automation tools is a plus.
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