HEIDI GOEB

Skilled marketing and creative designer with experience in overall project management, strategic development, editing, public relations and social media.

Expertise in computer design technology, procurement, and market research. Work includes corporate/consumer advertising, packaging, promotional pitches/campaigning, editing, public events, and direct marketing. Clients include include manufacturers, retailers, luxury, non-profit, health, and publication corporations. 

I am a Director of Marketing and Creative Development, with experience in strategic marketing, editing, B2B / B2C advertising, social media, branding, catalog/web formats, and design production. I have worked with clientele in both the US and abroad. Experience includes the manufacturing, retail, health, luxury, non-profit, cultural/arts, and publication industries. Works also include promotional presentations, fundraisers, project management, creative displays, trade shows and special events.

I have worked on product initiatives and campaign launches, including social media, PR and production – all involving strict deadlines, diligence, and careful planning. Maintaining relations with both internal/external partners, vendors, and major clientele were a prime factor. Projects were completed through group effort, as well as alone. I am presently active with the new developments in social networking and opportunities for upgrading one's visibility to increase sales and public awareness, and have worked with them in both preparation and design.

I am aware of the importance in the design, branded image, and public relations of a corporation in their public representation and customer awareness. Presentation in all aspects of marketing - from social media to print - makes the biggest difference in success rating and awareness - in addition to what they have to offer, of course. 

Organization, preparation, and working with all departments involved, to see jobs and projects carried out effectively and professionally are a strong point. I am available for work immediately, and look forward to hopefully speaking with you further. 

Parsons School of Design, New York, NY - Communication Design Major, Bachelor of Fine Arts -Honors Graduate

High School of Art and Design, New York, NY - Advertising and Illustration Major

Valedictorian, Advertising & Graphic Awards, UFT Scholarship recipient