Marketing/social Media Specialist - New York, United States - William Barthman Jeweler, LTD

Description

Title:
Marketing & Social Media Specialist


Summary:
William Barthman Jeweler is a leading retailer of luxury watches and jewelry, and has been in business since 1884.

The Company's Marketing & Social Media Specialist will be a key member of the Company and will support the Company's Management Team - the President, Chief Financial Officer, and Store Managers.

This individual will be responsible for handling various Marketing and Advertising projects, with a strong emphasis on Social Media and other digital marketing.

The position will also involve heavy contact with vendors, other businesses, and charitable organizations. Additionally, the position will require involvement with our brand's digital marketing campaigns.


Detailed Duties:

Social Media

• Research, support and maintain effective online social media campaigns on Facebook, Instagram, TikTok, YouTube, LinkedIn, Threads, etc. Stay current with social media trends, and recommend changes for campaign strategy as appropriate to improve customer experience, as well as marketing efficiency.
• Maintain a successful brand and image that attracts customers to the products we sell. Comfortable in building a follower growth strategy that incorporates both organic and paid.
• Ensuring that a consistent content strategy is applied to William Barthman's social channels, creating steady longterm growth.
• Utilizing social media channels, as a medium to fuel the William Barthman website online sales, experimenting with features such as Instagram and Facebook Shop for seamless integration.
• Work with Social Media team members to ensure that all direct messages and comments are being responded to in a timely and effective manner.
• Continued review of vendor guidelines relating to social media content.
• Track analytics for paid posts on Instagram & Facebook.

Website Management

• Participate in the continued development of the Company website. The purpose of the site is to build brand awareness, introduce product, generate leads, produce sales/revenue, disseminate information, provide services, and capture valuable visitor data for marketing purposes.
• Work with our vendors in order to keep their brand's assortment updated. Ensure that all vendor policies are being followed.

Design Marketing Strategies

• Develop ways to attract and retain customers.
• Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.

Content Management

• Ensure that all advertisements are released with vendor's permission, and are grammatically correct, customeroriented, and are consistent with branding initiatives for the programs or clients.
• Participate in Search Engine Optimization and Search Engine Marketing strategies and tactics for both organic and paid search programs.

E-mail Marketing

Support Management & Sales Teams

• Partner with Management Team to create, execute and measure the success of promotional campaigns including marketing plans and creative development, timelines, memos, program forecasting, budgeting, and postevent analysis.
• Develop advertising and marketing materials for various special projects as needed, monitor customer online reviews, and gather information regarding competitors' pricing, methods of marketing and distribution, marketing programs, and promotional activities.
• Provide marketing support to Management and Sales Teams with creating sales materials, presentations, as well as other administrative assistance.
• Provide the Management Team with suggestions and ideas on a regular basis for how to improve the efficiency and effectiveness of the company. Support Management Team with ad hoc projects and presentations.

Job Requirements:

Pay:
From $70,000.00 per year


Benefits:

• 401(k)
• Flexible spending account
• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Marketing: 2 years (required)

Work Location:
Multiple locations