Marketing Specialist - Newark, United States - Diamond State Financial Group

Diamond State Financial Group

Verified Company

Newark, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The Marketing Specialist is responsible for maintaining a cohesive marketing presence for Diamond State Financial Group.

Responsibilities include managing the creation of corporate marketing materials and social media campaigns, maintaining our website, and working with the event coordinator and advisors to promote client events.

The Marketing Specialist will need to keep accurate records of budgeting/expenses, lead generation and strategy data. Why become a Marketing Specialist?

The position offers an associate a variety of opportunities to help the Company protect its brand and build a cohesive marketing strategy.

Characteristics of a Marketing Specialist

This position requires demonstrated poise, tact and diplomacy.
Must be able to interact and communicate efficiently with individuals at all levels of the organization.
Work requires extreme attention to detail in such things as writing and editing materials, following the Company's brand guide and standards, reporting to supervisors and meeting deadlines.
Must be able to work in a fastpaced environment with demonstrated ability to juggle multiple competing tasks and demands.

Key Responsibilities

Edit DSFG Website as needed
Create brand awareness and consistency with the DSFG Brand
Create firm and advisorspecific marketing materials
Maintain corporate marketing pieces, including tracking use and reordering printed materials
Develop Social Media campaigns
Assist all departments with consistent DSFG branding
Connect with advisors on ongoing marketing needs
Work with Compliance on approval of all marketing materials
Maintain and distribute weekly newsletter & quarterly whitepapers
Create and track approval of press releases (events, new hires, awards)
Provide weekly project updates to Management and report quarterly on marketing budget
Assist with corporate events and advisors' client events
Maintain marketing calendar to include social posts, correspondence, meetings, events, etc.
Develop other marketing initiatives for the firm and advisors
Discover lead generation opportunities and track prospect to client followup
Work with suppliers of visual art, promotional items, and other relevant products and services

Education, Training & Experience Expected for Marketing Specialist:

Bachelor's Degree Preferred; Associate Degree, technical certification in related field, or minimum five-year career history in marketing required
5 years marketing experience with background in financial/legal companies preferred
Social media savvy
Strong technology skills (Adobe creative suite, Microsoft office suite)

Pay:
$45, $60,000.00 per year

Benefits: