Kathy Fountaine

Career Summary: 10+years’ B2B marketing experience, including product marketing and marketing communications, within professional organizations. Create strategic and tactical marketing campaigns, including content. Analyze campaigns. Exceptional writing and verbal communication skills. Self-starter with dynamic digital and content skills. Strong cross-functional and collaborative capabilities with proven success in a fast-paced, detail-oriented, deadline-driven environment.  Innovative and creative thinker. 

Senior Product Marketer for Standard Process, Inc. 

• Managed new product launches involving coordination of collateral, copy, and web page 
• Worked with compliance and legal teams in obtaining compliance approvals
• Assisted in creating budget forecasts
• Successfully learned new systems to coordinate projects between several teams

Senior Policy and Compliance Administrator for Charles Schwab, Inc.

• Researched SEC, FINRA and other regulatory sites to ensure policies are compliant
• Analyzed, deconstructed, and rewrote internal policy documents
• Reviewed and proofread other team members’ materials

Marketing Communications Manager at Advisor Group, Inc.

• Developed content and communications for Wealth Management and Retirement/Insurance teams
• Communicated with model portfolio strategists to update quarterly material in a timely manner, reaching out to colleagues with organization contacts to persuade those who were slow to respond
• Demonstrated project leadership by working with external partners on products, updating quarterly fact sheets, providing podcast scripts, creating podcasts, and writing and editing professional financial emails and articles
• Focused on driving positive change with project teams by corresponding with employees and internal stakeholders to keep them informed of company developments, increase employee awareness, and promote productivity

Product Marketing Manager at CPA.com

• Inherited a Webcast marketing role with declining revenue; marketed more than 600 webcasts per year using a strategic and tactical approach, resulting in 25% revenue growth
• Developed marketing plans for each conference including a Web Page for individual conferences, analyzed the click through rates for each page by reviewing the information and making page changes that increased viewing results
• Effectively produced and wrote copy for conference brochures, ads, email campaigns and social media, as well as proofread and added content to the company Website
• Videotaped and edited testimonials for our webcast and conference lines for use on our Website
• Constructed a statement of work for each conference, presenting it to the advertising agency with the conference producer, fine-tuning the plan and translating plan information to create a brochure
• Identified and created targeted marketing lists from both internal and external sources
• Employed direct mail print pieces, email marketing campaigns and social media tactics as part of the integrated marketing strategy that included web page creation, banner ads, home page slides, flyers and other electronic collateral
• Analyzed results of marketing strategies using DreamMail, CoreMetrics and analytics to gauge the success of email marketing and website click throughs
• Negotiated agreements with appropriate organizations

Master of Arts in International Business from Ohio University

Bachelor of Science in Business Administration/Economics; Minor Political Science