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    Senior Email Marketing Manager - Los Angeles, United States - Next Ventures

    Next Ventures
    Next Ventures Los Angeles, United States

    1 week ago

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    Description


    The role of the Senior Email Marketing Manager is crucial in developing and executing advanced email marketing strategies aimed at driving engagement, generating leads, and fostering growth.

    This position requires a combination of creative, analytical, and technical skills to create impactful email campaigns that resonate with diverse audiences across various service lines.


    The ideal candidate should possess a proven track record in utilizing email as an effective marketing tool, deep expertise in segmentation, personalization, and automation techniques, and the ability to analyze campaign performance for continuous improvement.


    Responsibilities:


    Develop and execute comprehensive email marketing strategies aligned with business objectives such as lead generation, customer acquisition, retention, and engagement.

    Manage all aspects of email campaigns from conception to analysis, including template design, call-to-action, and content creation.
    Refine segmentation strategies to deliver targeted and personalized email content, enhancing user engagement and conversion rates.
    Implement and optimize email automation workflows to efficiently nurture leads and maximize customer lifecycle value.
    Oversee and lead the execution of all email campaigns via Salesforce Marketing Cloud platform.
    Utilize analytics to monitor and evaluate email campaign performance, providing actionable insights for optimization.
    Ensure integrity of subscriber databases, implement growth strategies, and ensure compliance with email regulations and best practices.
    Conduct regular A/B tests to experiment with new ideas and improve email campaign performance metrics.
    Collaborate closely with other departments and partner teams like content and design to ensure an integrated marketing approach.

    Stay updated on the latest email marketing trends, tools, and technologies, experimenting with new techniques to enhance the email marketing program.


    Education and Experience:

    Required:
    Bachelor's degree in Marketing, Business, Communications, or related field.

    Minimum of 5 years of experience in email marketing, with a proven track record of successful campaign development and implementation.

    Extensive experience with major email marketing platforms, preferably Salesforce.
    Strong understanding of customer segmentation, database management, and email technologies.
    Proficiency in analytics and email marketing metrics, with the ability to derive meaningful insights.
    Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
    Strong writing and editing skills with attention to detail.

    Preferred :
    Knowledge of HTML/CSS for email design.

    Skills and Qualifications:

    Required:
    Excellent customer service skills.
    Organizational and time management skills.
    Superior verbal and written communication skills.
    Independent self-starter with the ability to prioritize and work within established guidelines while maintaining confidentiality.

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