Brand Marketing Manager - Los Angeles, United States - Electronic Arts

Electronic Arts

Verified Company

Los Angeles, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

At Respawn, we're not just looking for someone who fits the role.

We're seeking someone who believes in the magic of games as much as we do, someone who sees themselves as a player advocate and is passionate about delivering experiences that resonate on a global scale.

If you're ready to shape the future of gaming with a team as diverse and vibrant as the worlds we create, we'd love to hear from you.

We are looking for a legendary
Brand Marketing Manager for Apex Legends who will lead launch and live services marketing strategies for Apex Legends.

Reporting to the Director of Brand at Respawn, you will guide live services marketing projects for games for Apex Legends.

You have expertise in product marketing, live services marketing, digital marketing, and brand strategy. You must excel at marrying science and creativity to delight customers and partners, working with teams to build brands. You will thrive in a creative environment and enjoys working collaboratively.

Responsibilities

Develop live service brand and business goals.
Collaborating with game teams and marketing teams to architect experiences built around ingame events, grounded in consumer insights and player data, that grow ongoing engagement with the franchise.
Envision and establish datainformed business objectives that are used to define and achieve player and performance targets for the franchise.
Work with teams in publishing, creative services, channel marketing, and sales to deliver product branding, positioning, and audience insights.
Analyzing performance data, including sales and ingame data, to identify opportunities and challenges, then create strategies and tactics to achieve results.
Manage relationships with company partners across studios, publishing and other teams ensuring alignment and accountability.
Partner with Consumer Insights team throughout the year to test merchandising, messaging, game features (and concepts), and improve player experiences based on those findings.
Conducting ongoing product and competitive marketing analysis to ensure consumer and market trends are informing brand strategies.
Spearhead innovation and creative thought within the liveservice marketing space.

Skills/Competencies

Deep experience in brand management and/or product marketing
Solid business, analytical and critical thinking skills
Project management and coordination across functional groups and external partners.
Strong understanding of consumer live service
Strong communicator and collaborator
Experience taking a product or service from consumer insight, to ideation, to market.
Prior work with first party stores, and gaming industry data sources a plus
Embraces working in a dynamic, flexible, everchanging environment.
Experience building gotomarket strategies and executing tactical plans.

Qualifications:

BA/BS degree
MBA preferred.
Minimum 4 years working in marketing roles at top tier companies or consumer brands.
Excellent Microsoft Office skills and advanced proficiency in PowerPoint
Passion for games is a must.

US COMPENSATION AND BENEFITS

The base salary ranges listed below are for the defined geographic market pay zones in these states. If you reside outside of these locations, a recruiter will advise on the base salary range and benefits for your specific location.BASE SALARY RANGES
California (depending on location e.g. Los Angeles vs.

Sacramento):
o $103,200 - $145,600 USD Annually

Base salary is just one part of the overall compensation at EA. We also offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular fulltime employees. Certain roles may also be eligible for bonus and equity.

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.