Regional Marketing Manager - Los Angeles, United States - Shake Shack

Shake Shack

Verified Company

Los Angeles, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

The Regional Marketing Manager is responsible for supporting national and local marketing efforts in Los Angeles.

This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute.

Key Responsibilities

Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives

Build and identify key brand partnerships with community partners and likeminded brands

Develop and execute market-wide events promotions and programs to drive sales and traffic

Oversee Shake Shack's brand entry into new and mature markets during pre-opening, opening and beyond

Measure, evaluate and report on regional marketing initiatives

Manage regional marketing budget

Uphold the Shake Shack brand pillars across all assigned markets

Maintain and execute a regional calendar including but not limited to: events, activations, collaborations and promotions

Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local shack marketing

Develop and share best practices and turnkey programming for marketing peers

Work with the brand marketing team to support and execute brand campaigns

Work cross functionally with Operations, Supply Chain, Development and Finance teams

Report to Director of Regional Marketing

Travel will be required for this position

Skills & Knowledge

Bachelor's degree in marketing or equivalent education and experience

Strong brand partnership connections in the local markets with a deep understanding of the community and what makes the Los Angeles region unique

Detail-oriented with an eye for the big picture

Ability to prioritize short
- and long-term goals

Excited to develop creative programs and solutions for local restaurants

Genuine interest in the performance of the business to drive results

Ability to work well independently and remotely from team leader and peers

Superb verbal, written and presentation skills

Strong leadership skills

Experience

3-5 years of marketing experience, with a focus on brand partnerships, events, and 360 marketing strategies

Experience managing a budget, tracking costs and processing invoices

Pay Range - $79, $100,710.00

About Us

Beginning as a hot dog cart in New York City's Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table.

Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.

A permanent stand was eventually built and the rest is Shack history With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality.

Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good.

"
We are expanding across the U.S. and around the world Join our #ShackFam

Shake Shack is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, ancestry, national origin, religion, creed, age (over 40), disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.

Our company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable laws.