Jillian March

For me, understanding how someone feels + how we make their lives better when interacting with our product is the most important part of everything we all do collectively. It is why we show up to work everyday. Think about the nostalgic feeling of your favorite brands, and why we buy into them. Thats the story I love telling. I am a marketing strategist + a brand manager. Here to tell your stories. 

SKILLS

Communication • Project Management • Master Pivoter • Marketing Strategist •  Public Relations • Brand Management • Social Media • Trend Analysis •  Strong Storytelling Abilities

House of GGOB, LA, CA — Brand Manager + Strategist  

2018 - Present 

• Act as brand manager for clients
• Develop Brand + Social Strategy for strong positioning and brand awareness.
• Manage a production team to execute brand  + social strategy
• Maintain content calendars
• Build out production timelines and schedule
• Pitch and manage brand and influencer partnerships
• Compile media lists for various initiatives
• Organize experiential + trade marketing efforts
• Keeping up with industry trends + tailor strategies to movement in the industry
• Created short form video content for IG stories. Reels, YouTube Shorts based on current trends, and
  analyzed channel performance to effective grow engagement by at least 10% across all platforms
• Clients include: Green Goddess Glow, Share the Warmth International, Miquel y Costas, Ted Budz Co, Jordyn Woods,Grizzly Peak, Black Park Ranger Experience, Anise Janae, KidSwim, The Alley  & More
• Planned and executed an event that received the prestigious Clio Award with cannabis giant Stiiizy in 2021 season 

Swim Up Hill , LA, CA — COO/ Marketing + Strategist

2017 - 2021

• Developed and executed brand, and Social strategy through various channels for strong market positioning
• Set the brand voice on social media
• Designed and executed social media and email marketing promotions/ campaigns for all events held. 
• Day to day ongoing business operations and administrative functions
• Would meet with + vet new opportunities before involving CEO/Founder US Paralympian, Bronze medalist Jamal Hill. 
• Compiled media list for Swim Up Hill and collaborated with external PR team for special events.
• Drafted press releases for Swim Up Hill
• Pitched, established and maintained city connections and brand collaborations ie: East Bay Park District, Heal the Bay and Speedo
• Created the first virtual swim program as a response to Covid-19, later adopted by Airbnb. Gained press in various outlets such as Team USA, Yahoo Sports! , Swimming World Magazine etc. 
• Created new ways of gamifying our product: VR of swimming underwater with cardboard head set
• Successfully pitched various school districts in the state of California on making swimming a PE requirement + pilot programs are to launch in 2024. Swim Up Hill's mission is to teach a million people how to swim due to. economic disadvantages and the closure of facilities. 

Long Beach State University, Long Beach, CA — 

Family Consumer Science | Human Development

Graduated 2016

Family Consumer Sciences encompasses the study of relationships among people and their personal environments, focusing on the impact of physical, biological and social environments on human behavior and development.

My minor in Human development covered physical and neurophysiological processes, cognition, language, emotion, personality, moral, and psychosocial development, including our relationships with others.