Product Marketing Manager - Los Angeles, United States - Nowcom, LLC

Description

Collaborate cross-functionally with product management, design, engineering, and sales teams to understand product features, benefits, and target audience.

Lead the go-to-market strategy for new product launches and feature releases, including positioning, messaging, and communication plans.

Conduct market research and analysis to identify customer needs, market trends, and competitive landscape to inform product positioning and marketing strategies.

Analyze key metrics and performance data to measure the effectiveness of marketing initiatives and optimize strategies for maximum impact.

Stay up-to-date with industry trends and best practices in product marketing and automotive technology to drive continuous improvement and innovation.