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    Integrated Marketing Manager - New York, United States - Selby Jennings

    Selby Jennings background
    Accounting / Finance
    Description

    We are working with a growing B2B2C Fintech Startup firm based here in New York that is looking for a Performance Marketing Lead to join their team. This person will report directly into the CMO of the business, and should be a strategic B2B marketer with a special focus in demand generation & performance marketing. This is a hybrid role in New York, NY.

    *Must have previous experience in Financial Services or Insurance*

    Responsibilities:

    • Drive paid media campaigns from strategy to execution
    • Work closely with legal & compliance to ensure requirements are met
    • Focus on marketing initiatives for new product launch including messaging strategy, content, email marketing, paid media, content, collateral and working with PR
    • Prepare analysis and presentation materials for partnership pitches, board meetings, and internal projects
    • Maximize exposure and brand engagements

    Qualifications:

    • 7+ years of experience in a B2B marketing role, focus on performance/demand generation
    • Financial services experience
    • Previous agency experience a plus
    • HubSpot experience preferred*

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