Marketing Manager, Berkley - New York, United States - Penguin Random House LLC

Penguin Random House LLC

Verified Company

New York, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

When you glance at your bookshelf, are all the spines B for Berkley? Have the past books you have read fall within one of these genres: a romance, a mystery/thriller, women's fiction, historical fiction, or sci-fi/fantasy? Are you ready to take your skills to the next level in promoting books and being mentored for a career in marketing? Then this might be the role for you

Berkley is seeking a highly creative and strategic individual to join the team as a Marketing Manager. In this role, you will work on a variety of titles from all genres that Berkley publishes.

You will be responsible for attending author meetings, creating and implementing marketing plans, booking advertising for your titles, and contributing ideas to the Berkley brand.

Reporting to the Director of Marketing, the Marketing Manager will be responsible for marketing for their titles, both frontlist and backlist.

Specific responsibilities include:

Creating and executing full marketing plans: from prepublication strategy to consumers, booksellers, and librarians, including a social media campaign, to atlaunch publication advertising campaigns
Communicating directly with authors, agents, and editors about the campaign
Explaining social media strategy, newsletter setup and strategy to authors and agents
Exploring crosspromotions including sweepstakes with other imprints/houses and partnerships
Analyzing data of ad campaigns, from paid social to vendors, to book most effective vendors for titles
Managing and maintaining budget for each title
Collaborating with the team on seasonal promotions and contributing ideas to brand's social media content and strategy
Atleast 4 years of marketing experience
Strong analytical skills
Ability to work independently and collaboratively
Superb written and verbal communication skills
Highly organized with a strong attention to detail
Proficient with Word, Outlook, PowerPoint, and Excel or Google Docs/Sheets/Slides/Forms
A keen understanding of book marketing a plus
Knowledge of Adobe Photoshop a plus
Knowledge of Google, Facebook, Tiktok, and Instagram advertising a plus

For any questions you may have, please refer to our FAQ page here.

Full-time employees are eligible for our comprehensive benefits program.

Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings.

All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company:
Penguin Random House LLC

Country:
United States of America

State/Region:
New York

City:
New York

Postal Code: 10019

Job ID: 269959