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    Marketing Specialist, Global Marketing Operations - Boise, United States - American Advertising Federation

    American Advertising Federation
    American Advertising Federation Boise, United States

    2 weeks ago

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    Description
    Marketing Specialist, Global Marketing Operations at Ensono in Boise, Idaho, United States

    Job Description:
    Marketing Specialist, Global Marketing Operations
    Remote - United States
    JR009792

    The Marketing Specialist, Marketing Operations is a critical role on the marketing team and for the company.

    The role drives insight-driven marketing decisions, with an emphasis in demand generation, by providing the analytical, operational, and technical foundation on which the team effectively runs and assesses its results.

    The role demands a professional, credible and dynamic individual who will thrive on working across the entire Ensono organization, is a natural team player and consensus builder, and is extremely comfortable working with data to ascertain insights and assess performance.

    Key Areas of Focus for this Role


    Comprehensive oversight of marketing operations with emphasis on the alignment of data, technology and process to provide the foundational capability needed to support the varied functions of marketing while driving optimal results.


    Balance the need for near-term results with the longer lead times generally associated with technology improvements, propose and develop business compromises that meet those competing needs, and be both receptive to ideas as well as assertive in presenting them.

    Assist in developing effective marketing processes, ensure data integrity and maintain alignment to strategic goals.


    Oversee the marketing technology partners to ensure technical alignment is constantly monitored and preventive and/or corrective actions are taken to ensure data and results are clear and accurate.


    Establish and monitor the overall budget process, to include assessing budget vs plan vs forecast, tracking of requisitions and purchase orders, and assisting team members as needed to understand their budget status and supervise administrative actions as needed.

    Manage the marketing operations budget and supervise the supporting vendor relationships and contract renewals.


    Support regional marketing teams by setting up campaigns and programs in Marketo and Salesforce, ensuring correct tracking, and troubleshooting programs and related lists and reports.

    Support execution of campaigns that need to be closely aligned to the larger efforts of the marketing team.

    Support campaign setup, management and reporting across different digital platforms (Google Ads, LinkedIn DemandBase).


    Monitor lead creation and flows and perform weekly maintenance and monitoring of data quality within the marketing database, including data enrichment/hygiene.

    To view full details and how to apply, please login or create a Job Seeker account.

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