Marketing Operations Specialist - Boise, United States - Idaho State Job Bank

Description

Marketing Operations Specialist at Nutanix in Boise, Idaho, United States Job Description Hungry, Humble, Honest, with Heart.

The Opportunity Are you a detail-oriented and analytical marketing professional with a passion for optimizing marketing campaigns? If so, you will thrive as a Marketing Operations Specialist on our Global Marketing Operations team.

You will have the opportunity to collaborate with cross-functional teams to implement best practices and streamline processes, maximizing the impact of our marketing initiatives globally.

Joining our team will allow you to leverage your technical expertise and strategic mindset to support our organization's growth objectives, making a significant contribution to our success.

Your Role + Campaign Execution:
Design, build, and execute multi-channel marketing campaigns in Marketo, including email, webinars, events, and lead nurturing programs, adhering to established timelines and quality standards

+ Data Management:

Oversee data hygiene and governance practices within Marketo, including list segmentation, deduplication, and database maintenance, to uphold data quality and compliance standards

+ Reporting and Analytics:

Generate and analyze reports on email performance metrics and campaign effectiveness, providing actionable insights to key stakeholders to drive informed decision-making

+ Process Optimization:

Continuously assess and refine marketing automation processes and workflows to enhance efficiency, scalability, and alignment with business objectives

+ Integration Management:

Manage integrations between Marketo and our Mar-tech stack, (e.g. personalization, scoring) to ensure seamless data flow and alignment across platforms.

What You Will Bring + Minimum of 1-2 years of relevant experience, ideally with experience in Marketo or a similar marketing automation platform.

+ Experience with campaign execution + Experience with Salesforce is a plus + Excellent communication and interpersonal skills, with the ability to collaborate effectively across teams + Detail-oriented mindset with a commitment to maintaining data accuracy and compliance with regulatory requirements (e.g., GDPR, CAN-SPAM).

+ Self-motivated and adaptable, with the ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously. + Marketo certification is a plus. + Experience with HTML/CSS and JavaScript is preferred but not required. About the Team The Marketing Operations - Marketo team, led by Kevin McMahon, Senio To view full details and how to apply, please login or create a Job Seeker account