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    Social Media Marketing Specialist - Chicago, United States - Kinship

    Kinship
    Kinship Chicago, United States

    3 weeks ago

    Default job background
    Marketing / Advertising / Public Relations
    Description

    CREATIVE SOCIAL SPECIALIST

    RESPONSIBILITIES

    DEVELOPMENT

    • Cultivate career path and actively seek professional development opportunities alongside the company.
    • Tell us what we do not know with regular candor.
    • Brainstorm and innovate to improve company, job, and partners.

    OVERALL

    • Engross yourself in culture, food and travel, becoming an expert in its personalities, products and processes.
    • Promote a "story first" approach in all that we do.
    • Achieve goals and KPIs associated with job responsibilities.
    • Maintain a nuanced understanding of social media networking and content sharing platforms as well as the latest tools and applications
    • Keep up to date on current trends within the represented industries of the Agency.
    • Maintain an understanding of partner's brand voice and be able to create authentic stories which drive engagement and ultimately revenue for our partners.
    • Find opportunities to help evolve and share Kinship's own story in our practices, communications vehicles, relationships, marketing materials, reports and plans as well as live and online presences.
    • Similarly, work with colleagues to ensure resonant storytelling practices and copy across marketing disciplines.
    • Develop a keen understanding of measurement and reporting tools.
    • Evaluate and recommend social media software and platforms.
    • Serve partners impeccably and look for opportunities to connect with them and to maintain their brand
    • Interface with team members in other disciplines for strong coordination of integrated marketing campaigns
    • Own the social media presences of selected partners, including creation, engagement, and amplification

    CONTENT CREATION

    • Direct creative content
    • Develop campaign identities, including the look, feel, voice, messages and taglines
    • Style photo and video content
    • Integrate timely trends into creative campaigns
    • Determine the type and style of photo/videography used at shoots
    • Submit shot lists and treatments
    • Develop storylines to be executed visually through photo and video
    • Coordinate shoot details with in-house photographer/videographer & partner
    • Work with the graphics/creative team to design concepts for our platforms.
    • Ensure adherence to brand identity and visual standards per partner.
    • Create content strategy
    • Develop content creation and direction per social media platform
    • Produce original content calendars
    • Draft original copy
    • Develop narrative on social media sites in order to:

    Promote learning (evoke, position, inform)

    Influence Choices (persuade, direct, incentivize)

    Enhance (reward, enhance, elicit)

    Facilitate (recognize, enable, simplify)

    Foster connections (create, curate, amplify

    • Curate user-generated content
    • Ensure content performance; make changes where necessary

    PHOTOGRAPHY

    • Conduct photography shoots, as availability and interest dictate

    ENGAGEMENT

    • Support & monitor partner platforms
    • Pay close attention to:

    Audience growth and acquisition

    Social influencer and blogger relations opportunities

    Four wall integration

    Ad spend

    Analytics and optimization

    • Create strategies for proactive outreach and engagement
    • Maintain lists of audiences, including relevant businesses, events, etc
    • Brainstorm and develop monthly strategy for social media tags and inclusions
    • Engage with partners' social media communities, helping to increase our partners' online engagement and digital presences
    • Respond to comments/mentions on client posts
    • Respond to posts/mentions/tags on client platforms
    • Respond to direct messages on client platforms
    • Respond to check-ins/location tags on client platforms
    • Respond to hashtags on client platforms
    • Social engagement with earned PR audiences
    • Social engagement with event audiences
    • Social engagement with neighboring business/location audiences
    • Imagine and execute "social moments," including:
    • Opportunities (events, live feeds, programming, takeovers, Insta-meets, and social media-only sales);
    • Experiences (content and interactive opps. to engage and inform, curating and amplifying customer content and involve customers in decisions);
    • Promotions; and
    • News engine to release info directly to audiences

    AMPLIFICATION

    • Influencers - Develop online influencer programs
    • Brainstorm and develop monthly strategy
    • Report overview of social media influencer results to partners
    • Coordinate
    • Paid Social Media
    • Creating unique content with calls to action
    • Monitor spend appropriately with each partner
    • Provide feedback and results to each partners as frequently as necessary

    REPORTING

    • Measure and report
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