Marketing Technology Specialist - Chicago, United States - CNA Insurance
Description
You have a clear vision of where your career can go. And we have the leadership to help you get there.At CNA, we strive to create a culture in which people know they matter and are part of something important, ensuring the abilities of all employees are used to their fullest potential.
CNA seeks to offer a comprehensive and competitive benefits package to our employees that helps them — and their family members — achieve their physical, financial, emotional and social wellbeing goals.
The Marketing Technology Specialist will be responsible for providing digital campaign and marketing intelligence support to further CNA's business objectives.
JOB DESCRIPTION:
Essential Duties & Responsibilities
- Performs a combination of duties in accordance with departmental guidelines:_
- Serve as campaign operations support specialist and SME for the CNA organization with a focus on campaign planning, execution and analysis in support of CNA's corporate and business unit objectives.
- Review campaigns created by colleagues/fellow Marketo users to ensure consistency in assets and accuracy in execution.
- Compile and build high level executive communications with the support and oversight from Marketing Technology Director.
- Gain and maintain understanding of integrations between CNA's marketing automation tool (Marketo), CRM platform (Salesforce), websites
, etc.) and data shared across platforms
- Provide metrics and data analysis from marketing automation platform and other web analytics and qualitative feedback tools, and assist with building reports circulated to business units.
- Demonstrated eagerness to learn and collaborate in a fastpaced environment, paired with great attention to detail.
- Partner with manager on championing marketing automation best practices across the organization including the importance of data integrity, accessibility and measurability.
- Collaborate with manager on internal training efforts to ensure fellow Marketo users are properly informed and equipped to use Marketo effectively and inline with industry/CNA bestpractices.
- Participate in industry professional development opportunities to expand skillset/gain relevant certifications, and ensure CNA's campaigns adhere to all required guidelines and are leveraging the latest tools/technologies applicable to CNA's platform and business goals.
- May perform additional duties as assigned._
Typically Director or above
Skills, Knowledge & Abilities
- Working knowledge of GA4 (Google Analytics 4) specific to site traffic/event measurements, metric definitions and campaign reporting
- Solid knowledge of Microsoft Office suite (including strong Microsoft Excel skills) and the ability to learn and utilize other business related software systems
- Strong organizational skills including ability to prioritize, coordinate and manage multiple projects and project teams
- Strong analytic abilities and problem solving skills
- Effective presentation, verbal and written communication skills, with the ability to convey technical and business issues in a clear and concise manner
- Ability to work independently as well as in a team environment
- Deeply curious
- Bachelor's degree in marketing, advertising, digital marketing, journalism or related field/discipline.
- 35 years marketing experience preferred.
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