Lifecycle Marketing Specialist - Chicago, United States - Riverside Insights

Riverside Insights

Verified Company

Chicago, United States

1 week ago

Posted by:

Mark Lane

beBee recruiter

Description

Lead the strategic use of CRM solutions and lifecycle marketing automation to win new business and cultivate loyalty amongst our small/medium customer base.

In this role, you will seamlessly connect with diverse customer personas through data-driven strategies, nurturing meaningful engagement and catalyzing growth.

Your mission is to design and execute our lifecycle automation program based on market insights to reach unparalleled efficiency, personalization, and impact across our SME channel.

In this role, you will get to:

Improve the efficiency and effectiveness of lifecycle marketing automation across all business units and product offerings for SME channel customers
Define lifecycle stages for each product line by measurable criteria and used within HubSpot (the CRM)
Maintain accurate customer and prospect data
Develop and enhance all aspects of the lifecycle automation cycle from lead scoring to advanced automation sequences
Establish a datadriven marketing culture by leveraging insights to inform demand gen strategies, campaign tactics, and engagement next steps
Measure and track baseline customer acquisition cost for each product line and BU and set target to reduce cost to serve for this segment
Maximize the positive impact of campaigns and lifecycle automation and flag data cleanup opportunities
Develop metric to measure LCA effectiveness (ROI) and influence of marketing efforts
Analyze marketing performance data to identify trends, opportunities, and areas for improvement
Collaborate with business unit marketing leaders to align marketing operations infrastructure (data, systems, processes) with marketing strategies to support specific unit goals
Promote 80%+ account enrollment in lifecycle automation for current customers and ensure that all eligible customers enter lifecycle automation when intended

Disclaimer
The above statements describe the general nature and level of the work performed by people assigned to this work. This list does not cover all possible duties, tasks, or responsibilities. Riverside Insights may amend or change responsibilities to meet the needs of the business and organization as necessary.

Requirements:

Bachelor's degree required
Proficiency using data analytics tools (excel, Tableau, dashboards) to enable the effective tracking and measurement practices to evaluate ROI on marketing
Strong mastery of working with HubSpot (or similar) CRM and marketing automation tools to lead best practices across the organization
Create structure and optimize processes to improve the efficiency and effectiveness of marketing activities
Strong written communication and ability to create engaging content
Ability to design and execute A/B user testing based on segmentation and personalization
Project management skills and ability to work both independently and crossfunctionally with stakeholders
Strong "ecosystem" thinker, with the ability to manage complex xBU persona and district dynamics with product managers, sales teams, and other stakeholders to align marketing efforts.

Physical Requirements for this position

Remote
Up to 10% travel for offsite team meetings
May require stationary positions (sitting or standing) for extended periods.

Benefits

Medical, Dental, and Vision plans
Company paid basic life and AD&D insurance
Company paid shortterm and longterm disability
Supplemental life insurance options
Company paid Employee Assistance Program (EAP)
Retirement plan with discretionary company matching
Flexible Spending Account (FSA) and Health Savings Account (HSA) options
Premium subscription to Calm for employee and dependents
Company paid time off (PTO)
13 named holidays, 2 floating holidays, and 4 earlyrelease half days
Flexible work arrangements
Workfromhome expense reimbursement
Tuition Reimbursement Program
Company orientation and 30/60/90 Day Onboarding

Salary:
$60,000-$70,000 per year

Who is Riverside Insights? Riverside Insights is a growth-focused business on a mission to elevate one billion lives globally by 2030 through research-based assessments and technology for educational professionals, students, clinical and behavioral health clients, and workforce talent.

Why Join Our Team?
At Riverside Insights, achieving real results for students and educators is more than talk - it's what we do. As we grow, so will you, offering the chance to expand your skills on an ambitious, solution-focused team.

Join us in making great work possible, where your well-being and dedication to making an impact go hand in hand.

If you're ready for an ambitious, collaborative environment, Riverside is the place for you.

Riverside Insights is an Equal-opportunity Employer:
Riverside Insights provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religio