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    Marketing Manager, New Growth Channels - New York, United States - Aircall

    Aircall
    Aircall New York, United States

    3 weeks ago

    Default job background
    Full time
    Description

    The Marketing Manager, New Growth Channels role sits within the Performance Marketing Team and is responsible for driving a test and learn culture across the team. They will be responsible for reporting, analysis, A/B testing ads, and ensuring we have the right mix of channels in place to deliver an impactful performance marketing program.

    What you'll bring:

  • Own reporting and analysis for the performance marketing team. Be the go-to person on performance marketing results and insights
  • Identify opportunities for channel optimisation and work with the team to implement. Create robust testing plans and processes to ensure we are continually testing different approaches across every channel.
  • Identify new channels that will drive awareness, consideration, or conversion within our target ICP.
  • Support outbound marketing efforts through the implementation of intent data and working with regional marketers to deliver 1 to many ABM activity.
  • Own the relationship with product marketing, content, creative, and campaigns. Create a closed-loop system to ensure ad performance informs our future creative. Continually test new formats and messaging.
  • Manage budget, vendor relationships, and invoicing. Advise team on digital marketing mix and budgets based on past performance.
  • Leverage vendor relationships to discover new opportunities, betas, etc. to stay at the leading edge of performance marketing.
  • Present results and findings to senior leadership as required.
  • Work closely with Marketing Ops, RevOps, and Data teams to ensure we have the right attribution and reporting in place to deliver an effective digital marketing program.
  • Identify opportunities for efficiencies through Ad Tech and automation and work cross functionally to improve advertising operations.What you'll bring:
  • 5 years+ experience working digital advertising, ideally in a B2B SaaS environment or an agency working with B2B clients.
  • Deep expertise of Paid Acquisition Channels (Google Ads, LinkedIn Ads, Meta Ads, etc.), ideally holds Google ads and Meta blueprint certifications.
  • Knowledge of the wider digital marketing environment and some experience with review sites, podcast advertising is a plus.
  • Experience working with and implementing Ad Tech.
  • Expert of Analysis & Reporting Tools (GA4, Supermetrics, etc)
  • Creation of assets, ad copy, AB tests, data driven files
  • Ability to audit accounts and make recommendations
  • Excellent knowledge of Google Sheets/Excel

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