Babi Oloko

I am a copywriter at Ralph Lauren, writing for the company's communications team as part of the creative studio. Previously, I was an editorial assistant at McKinsey & Company. These roles have taught me how to effectively connect with audiences, drive editorial strategy, and ideate creative communication projects.

At Ralph Lauren, I:

• Write subject lines, content summaries, and CTA copy for newsletters sent to over 20,000 employees twice a week.
• Draft copy for Tweets, LinkedIn posts, press releases, company news articles, and more.
• Assess and select breaking brand news stories to lead editorial strategy on content curation for employee intranet.
• Project manage editorial schedule in Monday.com; manage and deploy newsletters in Sharepoint.

Before this, at McKinsey & Company, I:

• Wrote copy for weekly installments of email marketing newsletter series with a combined 1.7 million active subscribers.
• Analyzed article performance data in Tableau to locate high-performing content; used data to pitch new content ideas.
• Pitched and led strategy for article on fashion in the metaverse that ranked #1 on McKinsey's most-shared articles of the week.

I studied History & Literature as well as Contemporary Art at Harvard University, where I received my Bachelor's degree.