Manager, Offline Performance Marketing - New York, United States - Away

Away

Verified Company

New York, United States

4 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

We believe in being intentional about our approach to modern work.

Our hybrid model drives our commitment to fostering an environment that empowers, enables and supports our workforce to do their best work with in-person moments that matter.

This role reports to the Senior Director of Acquisition Marketing and
will require a weekly in-office presence on Tuesdays and Thursdays.

What you'll do:

Own the channellevel strategy, execution, and tracking of offline performance channels (including but not limited to Linear/Streaming TV, Direct Mail, Out of Home, Audio, and new channel testing) to support brand, product, traffic, new customer acquisition and retention goals
Manage multimillion dollar offline media spend (forecasting, tracking daily/weekly pacing, etc.)
Drive creative strategy and testing roadmap in partnership with Brand and Creative teams, balancing brand storytelling with performance and channel best practices
Ensure measurement strategy, reliable tracking capabilities, and robust ROI reporting measures are in place for all marketing channels, fully leveraging our Martech tools
Develop and manage rigorous testing among the entire channel mix to identify, size, and pursue new opportunities for channel growth and optimization across customer segments and in support of broader Away strategic pillars
Partner with internal teams (e.g. Data, Brand, Creative, Merchandising, etc.), agency teams, and vendor teams to effectively drive all aspects of the channels you manage
Serve as the internal offline marketing expert to build up organizational competences by staying ahead of platform changes and best practices
Support the development of Away's customer acquisition & engagement strategy by providing input into channel strategy, measurement, and MarTech roadmap, including futurethinking opportunities and testing

Who you are:

Minimum of 5 years of relevant performance marketing experience in a datadriven, highgrowth environment
Proficiency in managing TV (streaming/linear) strategies, other offline or digital marketing channel experience highly beneficial
Experience managing multimillion dollar annual budgets
Proven track record of leading and executing successful and scalable direct response and branding programs across offline marketing channels
Have a rigorous approach to testing, iterating, and implementing learnings
Exceptional analytical and datadriven problemsolving skills, with a technical lean. Expert skillset in Excel, Web Analytics tools (e.g. GA, Amplitude), and Dashboarding platforms (e.g. Looker, Tableau)
Superior leadership and collaboration skills, with high level of initiative and selfdirection
Strong collaborator, with experience working crossfunctionally among business stakeholders and technical teams to effectively drive action and impact
Team player with a "no task is too small" attitude
Enjoy working and learning in a fastpaced and everchanging environment
Passionate about transforming travel (but that's a given)

Compensation Package:

Salary Range: $120, $125,000.00 annually
This role is eligible to participate in Away's Annual Company Performance Bonus Plan, the terms of which are determined on an annual basis at the discretion of the company
Equity Grant: commensurate with level determined at the discretion of the company
Benefits Overview:
Medical, Dental and Vision insurance
Life and AD&D insurance
401(k) with a company match
Flexible spending, health savings and commuter benefits
Paid Time Off (vacation, personal well being, volunteer, paid holidays, floating holidays, bereavement and jury duty)
Paid Parental Leave, Short & Longterm disability
Product stipends and recognition awards

About Away:

You'll love working at Away because:

We travel. We encourage you to take time to recharge outside of the office. You'll have generous PTO to explore new places and access to Away products to ensure your travels are seamless.

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We're not just employees. We're people. We deeply value the talent our team brings to the table, and believe that fair and equitable total rewards packages are part of our commitment to everyone who works here. We offer insurance coverage (health, vision, and dental), tax savings plans for retirement, dependent care, commuter benefits, generous and inclusive parental leave, and a stocked kitchen.
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We'll invest in your career. Our company's growing quickly, and we'll give you the opportunity to do the same. You'll have access to a number of professional development opportunities, as well as access to one-on-one professional coaching services, so we can support you as the company's needs evolve.
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We're creating an environment where everyone can thrive. Our customers are global and diverse, so we're building a team that is, too. Through people-focused initiatives like our Employee Resource Groups, monthly cul