Associate Director, Digital Growth - New York, United States - HelloFresh

HelloFresh

Verified Company

New York, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

At HelloFresh, we want to change the way people eat forever by offering our customers high-quality food and recipes for different meal occasions.

Over the past 10 years, we've seen this mission spread around the world and beyond our wildest dreams.

Now, we are a global food solutions group and the world's leading meal kit company, active in 18 countries across 3 continents.

So, how did we do it? Our weekly boxes full of exciting recipes and fresh ingredients have blossomed into a community of customers looking for delicious, healthy, and sustainable options.

The HelloFresh Group now includes our core brand, HelloFresh, as well as:
Green Chef, EveryPlate, Chefs Plate, Factor_, and Youfoodz.

Associate Director of Digital Growth (SEO and CRO)

Vertical:
HelloFresh

Location:

NYC

Reports to:
Sr Director of Growth

Job Description:

As the Associate Director of Digital Growth (SEO and CRO) for North America, you will lead the SEO and CRO team across the United States and Canada for brands like HelloFresh, Factor, Every Plate, Green Chef, and Chef Plate.

You will be reporting to our Sr.

Director of Growth, and will develop and execute the strategic plan across organic and paid channels to drive higher organic traffic with high converting pages for organic and paid channels, work with multiple stakeholders (brand, design, product, engineering, analytics), develop advanced data and experimentation practices to inform decisions and drive execution through a high-performing team.

You will _
Plan, design, and execute our conversion rate optimization roadmap across organic and paid channels from execution to completion.
Maintain a backlog of experiments that will drive conversion rate improvements that drive growth.
Lead daytoday execution of content and audience development across multiple stakeholders.
Coach and develop a high performing team on SEO and CRO through servant leadership, coaching, and training.
Create automated dashboards, run reports, measure performance, conduct postanalysis of editorial initiatives, and share insights with stakeholders to ensure teams are pacing to meet goals
Develop requirements based on customer insights from qualitative and quantitative sources to guide the tech team on onsite best practices, technical site audits and technical implementation plans
Analyze & report on organic growth KPIs to key stakeholders.
Develop creative and new ways to market our products through emerging digital advertising and content channels.
Define our SEO technical and content strategy to become the global benchmark for the industry.
This role will be very flexible, with an opportunity to work with different teams.
You are..._
Obsessed with growth while not being afraid to get your hands dirty
You have a passion for deducing consumer experience and what signals Google uses to evaluate information
Persistent and have biastoaction with a track record of performance. Interest in other growth/performance marketing channels is a plus
A natural hustler with a contagious "cando" attitude who thrives in fastpaced environments
Responsible and love owning projects from start to finish
A great communicator and truly a team player
Proactive and enjoy coming up with new ideas and can explain your rationale
Strong analytical skills; able to use data on spreadsheets to extract insights and optimize daytoday performance and run splittesting campaigns.

At a minimum, you have...

A bachelor's degree with a solid academic record and proven relevant experience in marketing or a highly commercial role.
10+ years of experience directly managing conversion rate optimization
Understanding of multiple marketing channels (Search, Meta, etc.)
Expert knowledge of Online Marketing as well as web & app tracking setup and troubleshooting.
Experience working with Google Analytics, Tableau, Contentful, ahref, SEMrush, among other key tools for CRO and SEO.
High proficiency in Excel or Google spreadsheet (pivot tables, formulas, etc.) and critical thinking
Experience working with editorial as well as product teams
New York Pay Range

$122,500—$175,000 USDAbout HelloFresh

We believe that sharing a meal brings people of all identities, backgrounds, and cultures together. We are committed to celebrating all dimensions of diversity in the workplace equally and ensuring that everyone feels a sense of inclusion and belonging. We also aim to extend this commitment to the partners we work with and the communities we serve. We are constantly listening, learning, and evolving to deliver on these principles. We are proud of our collaborative culture. Our diverse employee population enables us to connect with our customers and turn their feedback into meaningful action from developing new recipes to constantly improving our process of getting dinner to our customers' homes. Our culture attracts top talent with shared values and forms the foundation for a great pla