Director, Growth Marketing - New York, United States - Rightway

Rightway
Rightway
Verified Company
New York, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description

ABOUT THE ROLE:


Rightway is a care navigation and pharmacy benefits platform that is changing the way healthcare is delivered for over one million members.

Every day, we are driving exceptional results for our clients as we continue to go further and further upmarket. As we enter this exciting phase, we are looking for a visionary marketer to lead our commercial marketing efforts.


As the Director of Growth Marketing, you will be responsible for leading and executing a comprehensive multi-channel marketing strategy to hit Rightway's ambitious revenue goals.

You will develop and lead initiatives to increase awareness of our solutions, engage with our target audience, and drive client acquisition.

You will use data to drive insights that will optimize marketing efforts across the acquisition funnel.

This is a highly visible, cross-functional role.

It's a great opportunity for a player/coach who is excited to join an organization during a key growth period, further develop our growth marketing function, and make an outsized impact.


WHAT YOU'LL DO:


  • Supercharge our partner activation channels by building relationships with Tier 1 partners, understanding their objectives, and creating campaigns that convert their book of business.
  • Develop the next phase of Rightway's paid marketing strategy. Testandlearn new digital and offline channels to strengthen our impact and inform larger investments as Rightway grows.
  • Implement A/B testing and experimentation across audience targeting and landing pages to refine marketing strategies.
  • Build and manage the annual growth marketing budget, allocating resources to highimpact initiatives and ensuring ROI on marketing investments. (I.e. Understand when to "do more with less" and when to make strategic investments for scale.)
  • Work with sales leaders on key finalist pitches. Support related finalist deliverables, including presentations at key conferences and events.
  • Use marketing automation and analytics tools to measure, analyze, and report on campaign performance.
  • Lead and mentor a highperforming team, fostering a culture of innovation, accountability, and continuous improvement.

WHO YOU ARE:


  • Bachelor's degree in Marketing, Business, or related field.
  • Minimum of 8 years of experience in marketing, with at least 3 years in a people leadership role within healthcare.
  • Proven track record of developing and executing successful growth marketing strategies and campaigns.
  • Strong analytical skills and experience with marketing metrics and analytics tools, specifically Pardot.
  • Excellent leadership and team management abilities, with a passion for mentoring and developing talent.
  • Outstanding communication and interpersonal skills, capable of influencing and collaborating with stakeholders. (i.e., experience working with the sales team to help achieve commercial goals).
  • Entrepreneurial mindset, with the ability to work in a fastpaced and evolving environment.
  • Keen creative vision, with the capability to oversee design projects and campaigns.




SALARY:
$150,000-180,000

CYBERSECURITY AWARENESS NOTICE

ABOUT RIGHTWAY:

Rightway is on a mission to harmonize healthcare for everyone, everywhere.

Our products guide patients to the best care and medications by inserting clinicians and pharmacists into a patient's care journey through a modern, mobile app.

Rightway is a front door to healthcare, giving patients the tools they need along with on-demand access to Rightway health guides, human experts that answer their questions and manage the frustrating parts of healthcare for them.


Since its founding in 2017, Rightway has raised over $130mm from investors including Khosla Ventures, Thrive Capital, and Tiger Global at a valuation of $1 billion.

We're headquartered in New York City, with a satellite office in Denver.

Our clients rely on us to transform the healthcare experience, improve outcomes for their teams, and decrease their healthcare costs.


HOW WE LIVE OUR VALUES TO OUR TEAMMATES:
We're seeking those with passion for healthcare and relentless devotion to our goal.

We need team members that embody our following core values:
1)
We are human, first
Our humanity binds us together.

We bring the same empathetic approach to every individual we engage with, whether it be our members, our clients, or each other.

We are all worthy of respect and understanding and we engage in our interactions with care and intention. We honor our stories.

We listen to—and hear—each other, we celebrate our differences and similarities, we are present for each other, and we strive for mutual understanding.

2)
We redefine what is possible
We always look beyond the obstacles in front of us to imagine new solutions. We approach our work with inspiration from other industries, other leaders, and other challenges. We use ingenuity and resourcefulness when faced with tough problems.

3)
We debate then commit
We believe that a spirit of open
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