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    Sales Account Executive - Columbus, United States - Nexstar Media Group

    Nexstar Media Group
    Nexstar Media Group Columbus, United States

    4 weeks ago

    Default job background
    Full time
    Description
    The CBS affiliate WRBL-TV in Columbus, GA seeks a dynamic Sales Account Executive. The Sales Account Executive generates advertising revenue by calling on established agencies, cold-calling new prospects and convincing potential clients of the merits of television advertising.
    • Implements strategies to consistently grow revenue and exceed revenue goals.
    • Establishes credible relationships with local business community.
    • Makes sales calls on existing and prospective clients.
    • Maintains assigned accounts and develops new accounts.
    • Prepares and delivers sales presentations to clients.
    • Explains to customers how specific types of advertising will help promote their products or services in the most effective way possible.
    • Provides clients with information regarding rates for advertising placement in all media.
    • Develops advertising schedules with clients and station personnel responsible for placing advertising into station media.
    • Works with clients and station personnel to develop advertisements.
    • Performs other duties as assigned.
    Requirements & Skills :
    • Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience.
    • Minimum one year's experience in sales, preferably in the media field.
    • Valid driver's license with an acceptable driving record.
    • Experience achieving long-range objectives and implementing the strategies and actions to achieve them.
    • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment.
    • #LI-Onsite
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