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    Integrated Marketing Lead - New York, United States - Flourish

    Flourish
    Flourish New York, United States

    3 weeks ago

    Default job background
    Full time
    Description


    Flourish was founded in 2017 with the goal of helping financial advisors to better secure the financial futures of their clients. We focus on independent Registered Investment Advisers (RIAs), delivering financial products that advisors can't easily access today through beautiful, scalable, and easy-to-use technology.

    Today, we work with over 700 RIAs that collectively represent more than $1.5T in assets under management across three products: Flourish Annuities, Flourish Cash, and Flourish Crypto. Headquartered in New York City, we are an independently operating, wholly owned subsidiary of MassMutual Life Insurance Company.

    Read on if you are interested in joining a small, highly collaborative, rapidly growing startup—backed by the support and stability of a Fortune 500 company.



    About You

    The ideal candidate is a strategic-thinking B2B marketer with experience across the marketing spectrum and with a special interest in demand gen/performance marketing. You have led campaigns from strategy to execution across channels including social, events, email, print, and digital ads. You know how to work cross-functionally to bring designers, writers, and coders together to take a campaign from concept to successful completion.

    In this role, you will focus on actively managing campaigns to ensure they are optimized and returning meaningful results. You should be comfortable in a multi-faceted role responsible for a product and helping other product lines with paid campaigns.

    You:

    • enjoy working with the sales org to strategize on best ways to target leads and circling back on the quality of leads delivered.
    • love to look at data and tweak campaigns to maximize results. You're not afraid to pull the plug when something just isn't delivering.
    • have great judgment in how and where the brand shows up.

    About the Role

    Our growing marketing organization is looking for a well-rounded marketer with expertise in growth/performance marketing to round out our team. This role reports to the Head of Marketing and works closely with marketing, sales, legal, design, and product to create great marketing programs across product lines.

    You will have a key role in the launch of our next gen product and support across products as SME for performance marketing and paid media campaigns. You'll drive creation and management of paid campaigns in industry-focused outlets, maximize exposure and brand engagement, and drive leads to

    Principal Responsibilities

    • Responsible for paid media campaigns, from strategy and budgeting through to creative development, trafficking and reporting.
    • Understand the industry media landscape and build relationships across media outlets to identify opportunities for Flourish, especially programs with high visibility
    • Negotiate rates and manage IOs
    • Manage design resources to deliver visually outstanding ads
    • Work with legal and compliance to ensure all ads meet requirements
    • Manage marketing Annuities product line including coordinating development of messaging strategy, web pages, collateral, paid media, content, email marketing and liaising with PR to ensure messaging alignment

    Minimum Qualifications

    • Bachelor's degree
    • 7+ years B2B marketing experience

    Preferred Qualifications

    • 2+ years focus on demand gen/performance marketing
    • 2+ years agency experience
    • Financial services, fintech, wealth management or insurance experience
    • Experience with Hubspot strongly preferred. Knowledge of SendGrid is a plus

    At Flourish, we focus on ensuring fair, equitable pay by providing competitive salaries, along with bonus and incentive opportunities and benefits for all employees.

    Base Salary Range: $100,300 - $156,000 plus bonus


    Disclosures:

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.

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