- Serve as quarterback of go-to-market: develop a more cohesive and holistic go-to-market (GTM) strategy for existing products and new products; manage the cross-functional implementation of the plan and measurement of program results
- Craft compelling product positioning and messaging that resonates with our 3 respective customers, differentiating our offerings in the competitive landscape
- Partner continuously and closely with Sales Enablement to create a repeatable sales motion and playbook for serving each of our ICPs
- Collaborate with cross-functional teams to develop a consistent product feedback loop in order to identify pain points, uncover product iteration opportunities, and collect insights for more substantiated customer-facing social proof materials
- Partner with the Brand & Comms team and external agency resources to create essential sales materials and develop an approach for their organization and maintenance
- Some travel will be required to gain in-the-field experience with our strategic programs in order to inform Product Marketing strategy
- 5+ years of direct product marketing or go-to-market strategy experience
- Sales enablement and/or sales experience is preferred.
- Expertise in applying user and market research to the creation of strong and compelling product messaging and positioning - ability to translate program features into simple, empathetic customer-centric narratives
- Excellent written and verbal communication skills - ability to communicate ideas simply and succinctly, has executive presence
- Ability to function autonomously, take initiative, and drive new strategies and ideas within the division
- Embodying a growth mindset for solving problems by proactively looking for creative solutions that can remove roadblocks or mitigate challenges
- Exceptional organizational and stakeholder management skills with the ability to manage multiple work streams simultaneously, prioritize initiatives based on goals, and secure buy-in with numerous partners to keep projects moving forward
- Experience collaborating with Sales Enablement teams to see through adoption, measurement, and behavior change towards ideal outcomes
- Strong interest in the discourse around technology, startups, entrepreneurship, and venture capital
-
Growth Marketing Lead
3 weeks ago
Smartrr New York, United StatesWe're looking for a Growth Marketing Lead who can be the driving force on the marketing team to find more pipeline opportunities. This is a combination of optimization of current channels, actively seeking and testing new strategies and tactics, and rigorous reporting on our effo ...
-
Growth Marketing Lead
3 weeks ago
Runwise New York, United StatesRunwise is looking to hire a **Growth Marketing Lead** and add to one of the largest and fastest-growing prop-tech companies in the US. · **Key Responsibilities**: · - Work with our cofounder who creates regular content to amplify productivity and quality of output. · **Who you a ...
-
Strategic Markets Lead
3 weeks ago
Citi New York, United States**Responsibilities**: · - Sets the strategic leadership and management of the Business Development team. · - Establishesthe strategy and direct execution to identify, develop, negotiate and secure new partner programs as well as manage existing partner contract renegotiations. · ...
-
Cibinqo Marketing Lead
1 week ago
Pfizer New York, United StatesROLE SUMMARY · CIBINQO, one of Pfizer's 25 by 25 launches, is an oral JAK inhibitor for the treatment of moderate to severe atopic dermatitis (AD). The CIBINQO marketing lead role is an exciting opportunity to join the Pfizer Dermatology franchise within the Inflammation and Immu ...
-
Lead Performance Marketing Writer
3 weeks ago
accelerate360 New York, United States**Job Title**: Lead Performance Marketing Writer · **Company**: A360 Media · **Location**: New York City or Remote · **Job Type**: Full-Time · **About A360 Media**: · A360 Media is a dynamic and innovative media company specializing in print and digital content creation and marke ...
-
Product Marketing Lead, Creators
3 weeks ago
Instagram New York, United States**Product Marketing Lead, Instagram Creators Responsibilities**: · - Develop product strategy and provide product team leadership, in partnership with disciplines including product management, engineering, design, research, data science · - Lead cross-functional and cross-team re ...
-
Community Relations and Marketing Lead
2 weeks ago
Google New York, United States**Minimum qualifications**: · - Bachelor's degree or equivalent practical experience. · - 6 years of experience in management consulting, sales operations, business strategy, investment banking, venture capital, private equity or corporate advisory, or 4 years of experience with ...
-
Us Litfulo Marketing Lead
1 week ago
Pfizer New York, United StatesROLE SUMMARY · LITFULO, one of Pfizer's 25 by 25 launches, is a JAK3/TEC molecule that received approval in June 2023 and is the first and only FDA-approved treatment for severe alopecia areata (AA) in adolescents (ages and adults. Currently, there are only two FDA-approved medic ...
-
Market Risk Analytics Lead
3 days ago
Mizuho Americas New York, United StatesSummary · **Responsibilities**: · - Develop, test, implement and document risk analytics for new products- Lead the enhancement of infrastructure to implement new risk analytics models including controls to monitor their performance- Perform quantitative research to implement mod ...
-
Brand Marketing Lead, Licensing
3 days ago
Ralph Lauren New York, United StatesRef #: · W147903 · Department: · Marketing · City: · New York · State/Province: · New York · Country: · United States · **Pay Range**: The pay range for this job is $ $186000 annually; actual pay is dependent on experience and geographic location. · **Benefits**:Base pay is only ...
-
Market Lead- Non Macallan, Nyc
3 weeks ago
Edrington New York, United States**Requisition Id**:2483**Location**:New York, NY, US, 10010About Edrington · Edrington's vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt ca ...
-
Amazon Services LLC New York, United States4+ years of professional non-internship marketing experience · - Experience using data and metrics to drive improvements · - Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) · - Experience using Microsoft Excel to manipulate and analyze data · ...
-
Ralph Lauren New York, United StatesRef #: · W146987 · Department: · Marketing · City: · New York · State/Province: · New York · Country: · United States · **Pay Range**: The pay range for this job is $ $186000 annually; actual pay is dependent on experience and geographic location. · **Benefits**:Base pay is only ...
-
Conversions Marketing Execution Lead
4 days ago
Citi New York, United StatesAs VP of Product Conversions Marketing Execution: · - You will assist with the Natural Reissue program on an as needed basis. This program focuses on Communications before and after a customer's card expires, letting them know the new card is coming and a reminder to activate aft ...
-
Product Activation Lead, Youtube, Go-to-market
2 weeks ago
Google New York, United StatesThis role may also be located in our Playa Vista, CA campus. · **Minimum qualifications**: · - 4 years of experience in business leadership, consulting, MediaCo industry, or gaming industry. · - 2 years of experience of working with external partners, agencies, or creator service ...
-
Product Activation Lead, Go-to-market, Youtube
2 weeks ago
YouTube New York, United StatesThis role may also be located in our Playa Vista, CA campus. · **Minimum qualifications**: · - Bachelor's degree or equivalent practical experience. · - 6 years of experience in relevant business leadership, consulting, music industry or ecommerce industry. · **Preferred qualific ...
-
Market Lead
1 week ago
Betting Hero Atlantic City, United StatesJob Description · Job DescriptionWe Help People. · Enjoy Their Experience. · Betting On Mobile. · Betting Hero is the No. 1 in-person customer acquisition company in the legal U.S. online gambling industry. Founded in 2018, Betting Hero started as a street team helping customers ...
-
Marketing Lead
2 weeks ago
Chapter New York, United StatesWhy We Exist · Every morning, 11,000 Americans wake up and begin their first day of retirement. While retirement should be an exciting, empowering, and fulfilling part of one's life, the reality today is that retirement brings along with it a fundamentally new set of challenges ...
-
Marketing Lead
3 weeks ago
MDCalc New York, United StatesThe Opportunity · MDCalc was founded in 2005 by practicing emergency physicians, Dr. Graham Walker and Dr. Joe Habboushe, to provide a platform that enables clinicians to achieve better patient outcomes, while also providing a superior UI/UX experience. Actively used by more than ...
-
Marketing Lead
1 week ago
Zankou Chicken Vernon, United StatesCollaborate with sales and product teams to develop cohesive branding strategies · - Work with cross-functional departments to develop marketing materials related to sales, training, promotions, hiring, etc. · - Research marketing strategies and gather findings from market resear ...
Product Marketing Lead - New York, United States - Techstars
Description
Location: New York, NY - hybridProduct Marketing Lead
As a Product Marketing Lead, you will have the unique opportunity to own the holistic messaging strategy and go-to-market execution for all three of our core products. Our products come in the form of strategic programs that enable our customers - corporations, universities, and government or economic development institutions - to actualize their ambitious innovation objectives within their respective disciplines.
The ideal candidate for this role is both a strategic thinker and someone who can execute. You find energy in synthesizing qualitative and quantitative insights about our customers and turn them into a compelling, unified point-of-view; including positioning, consumer-facing collateral, and success stories that empower our Revenue team to find meaningful partnership opportunities. In this role, you'll have the chance to collaborate with nearly every function at Techstars - from Sales, Product, and Marketing to Data & Engineering and all our Accelerator Investment teams executing our strategic programs globally.
This role reports to the Director of Sales Enablement and is central to driving a cohesive, holistic understanding of the Techstars offering to the Revenue team in order to deliver on Revenue goals.
Responsibilities:
About Techstars
Techstars is the most active pre-seed investor in the world having invested through its accelerators in more than 3,700 companies. Founded in 2006, Techstars believes that entrepreneurs create a better future for everyone and great ideas can come from anywhere. Now we are on a mission to invest in an unprecedented number of startups per year enabling more capital to flow to more entrepreneurs around the world. We do this by operating accelerator programs and venture capital funds, as well as by connecting startups, investors, corporations, and cities to help build thriving startup communities.
Techstars is an affirmative action, equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental handicaps or disabilities, marital status, Veteran status, sexual orientation, gender identity nor any other basis prohibited by law.
Techstars uses E-Verify to check the work authorization of all new hires. For more information about E-Verify, please see the following:
E-Verify Participation Poster (English and Spanish)
Right To Work Poster (English and Spanish)