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    Marketing Specialist - Chicago, United States - The Society of Thoracic Surgeons

    The Society of Thoracic Surgeons
    The Society of Thoracic Surgeons Chicago, United States

    1 week ago

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    Description
    MARKETING SPECIALIST – CHICAGO, IL – HYBRID

    Join Our Team:


    Founded in 1964, The Society of Thoracic Surgeons is a not-for-profit organization representing more than 7,500 surgeons, researchers, and allied health care professionals worldwide who are dedicated to ensuring the best possible outcomes for surgeries of the heart, lungs, and esophagus.

    Our mission is to advance delivery of the highest quality patient care through collaboration, education, research, and advocacy. Our vision is to improve the lives of patients with cardiothoracic diseases.

    Headquartered in Chicago, IL, our dedicated team of 80+ employees strive for excellence while upholding our Core Values of: Leadership; Quality; Diversity, Equity, and Inclusion; Professionalism; Innovation; and Collaboration.


    To learn more about STS, go to:
    .

    Employee Benefits and Total Rewards:


    In addition to a competitive salary, STS offers a generous total rewards package including, but not limited to the following: health, dental, and vision coverage, 401(k) with a match up to 6%, eligibility to participate in the company incentive compensation/bonus program, and professional development opportunities.

    STS also promotes work-life balance by providing a 37.5-hour work week along with paid time off including: 15 days of paid vacation, 8 paid sick days, and several paid holidays.

    We offer a casual dress code, and a hybrid work environment which allows for remote up to 3 days per week and requires employees to be in office a minimum of 2 days per week.


    Position Overview:


    Working closely with an integrated marketing and communications team and other stakeholders, manage all aspects of assigned marketing projects for the Society; develop and implement data-driven marketing campaigns for STS events and programs; write and update content on the STS website; contribute content to social media sites; track and report on metrics.


    Position Responsibilities:


    Develop and manage marketing plans for assigned campaigns, projects, and programs, including in-person and virtual educational offerings, membership, products and services, and other STS offerings.

    Execute tactics outlined in marketing plans using an integrated, multimedia approach (e-mail, website, organic and paid social media, print, video, etc.), monitoring their progress to ensure the projects are on time, on spec, and on budget.

    Work with the Senior Marketing Manager to apply data/insights to target stakeholders based on career stage and areas of interest.

    Write and edit content for a variety of offline and online communications such as email marketing, website, newsletters, direct mail, promotional materials, etc.

    Monitor and report on marketing project metrics such as response rates, site visits, open rates, and click-throughs to analyze a project's effectiveness and optimize future campaigns.

    Regularly update marketing copy on and assist in monitoring the presentation of website content for consistency and brand standards.

    Contribute to STS social media sites (Facebook, Twitter, LinkedIn, YouTube, Flickr, and Instagram), as related to marketing projects.
    Serve as a backup project led to the Senior Marketing Manager.
    Seek competitive bids on print and design projects, as assigned.
    Write articles for and proofread STS publications as assigned.
    Assist at meetings and conventions.

    Position Qualifications:

    • Bachelor's degree in marketing, communications, journalism, or related field is required.
    • Minimum three years related work experience in marketing, preferably within the association industry and/or health care environment.
    • Excellent written and oral communication skills, including copywriting abilities.
    • Proficiency with Microsoft Office products (e.g., Word, Excel, Outlook), Adobe Acrobat, content management systems (e.g., Drupal, WordPress), social media (e.g., Facebook, Twitter, YouTube, Flickr, Instagram, LinkedIn), and social media management platforms (Hootsuite, ).
    • Familiarity with customer relationship management software (e.g., Microsoft Dynamics), e-mail marketing software (e.g., ClickDimensions), online design tools (e.g. Canva), paid social platforms (e.g. Google Ads, LinkedIn Ads).
    • Excellent organizational, project management, and follow-through capabilities; attention to detail
    • Ability to manage several projects simultaneously in a fast-paced environment.
    • Ability to develop and maintain positive working relationships with coworkers, volunteer leaders, other organizations, and industry contacts; tact, diplomacy, and good judgment.
    • Positive attitude in the workplace.
    • Flexibility and adaptability to changing daily activities and schedules.
    • Ability to travel, as necessary.
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