- Help build marketing plans for our various B2B programs; suggest new ideas to attract prospective clients (Property & Casualty insurance agents).
- Develop compelling materials for B2B marketing campaigns and product launches (i.e., brochures, digital/LinkedIn ads, print ads, blog posts, website copy, social media posts, email marketing, white papers, etc.).
- Collaborate with program leaders in development of webinar presentations or sales materials.
- Develop compelling social media content targeting agents and prospective employees on our key channels, including LinkedIn, Twitter, Instagram, and Facebook.
- Help support trade shows and events, including registering for the show and prepping materials to be shipped to the event.
- Help support some employee communications initiatives, including company newsletter.
- Limited travel required for select agent events and meetings (usually 2-3 times per year).
- 3+ years of experience in marketing and communications, specifically with a focus on developing marketing content and collateral.
- Copywriting experience and comfortable writing for web, social, events and client presentations.
- Excellent verbal and written communication skills.
- Model behaviors consistent with a high-performance culture hungry to dive in and learn, highly resourceful, self-motivated, accountable and adaptive to changing priorities in a fast-paced environment.
- Social and approachable, with ability to build positive relationships with teammates and senior level executives.
- Sense of camaraderie and ability to build trust with teammates and open to mentorship and feedback from colleagues or senior leaders.
- Meticulous detail orientation, with excellent follow through and follow up.
- Proficiency in Microsoft Office 365 tools (Word, Excel, PowerPoint, Teams, SharePoint, etc.).
- Added bonus if past experience with social media channels or marketing platforms, such as Sprout Social.
- Bachelors degree in Marketing, Communications or related field.
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Marketing Manager - Conshohocken, United States - NSM Insurance
Description
Overview:
NSM Insurance Group is a global specialty insurance provider with more than $1.6 billion in premium across 25+ specialty insurance programs and brands around the world. Named a Philadelphia Inquirer Top Workplace based on employee feedback, the company has been exclusively focused on building successful insurance programs since 1990 and continually seeks new opportunities to grow and expand through strategic mergers and acquisitions.
Relationships are paramount at NSM because we know thats what drives mutual, long-term success. We maintain an entrepreneurial spirit and startup mindset within an established organization that continues to redefine what specialty insurance means and how it impacts everyday lives. Employees are given endless opportunities to expand their interests and skillsets, push breakthrough ideas and take risks. Our open, supportive environment gives employees the confidence to take ownership of their work as if the business was their own.
At NSM, we Build Success every day for our people, carrier partners, agents and insureds because we know our success is built on yours.
As the Marketing Manager, you will play a key role in the execution of B2B marketing campaigns, social media, and ongoing marketing content.
We are seeking a hungry and strategic person who can help contribute creative ideas and marketing strategy for NSM and our 10+ B2B insurance programs while also executing on the day-to-day tactical level. This position will collaborate with the larger marketing team to execute marketing campaigns with a daily focus on email marketing; collateral materials; webinars; social media; and trade show events.
This is an opportunity to join a team where you will get exposure to many B2B marketing channels and tactics and continue to strengthen your marketing experience and strategic planning abilities.
**This is a hybrid position, 3 days onsite at the Conshohocken, PA office**
Responsibilities:
