Digital Marketing Manager - King of Prussia, United States - AVE

AVE
AVE
Verified Company
King of Prussia, United States

3 weeks ago

Mark Lane

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Mark Lane

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Description

The Digital Marketing Manager will develop and implement the company's web-based marketing strategy to promote the company's brand, attract visitors and potential leads and generate web sales and inquiries.


As the Digital Marketing Manager, you will play a pivotal role in shaping and executing the digital marketing strategy of AVE by Korman Communities.

You will be the driving force behind our online presence, responsible for managing all aspects of our website and leveraging digital channels to maximize our reach and impact.


Working closely with cross-functional teams, you will lead strategy for SEO and CRO and implement effective digital marketing campaigns to drive new visitors to our site.

This role will be multifaceted, encompassing website management, SEO optimization, paid search, paid social and performance analysis. You will lead all web projects from strategy all the way through execution.


This position offers a unique opportunity to make a significant impact on the growth and success of our company in the digital space.

The Digital Marketing Manager will report directly to the SVP, Communications.

This role will have a hybrid schedule, which will be a mix of working on-site and from home, with up to 25% travel required throughout all AVE markets nationwide.


Responsibilities:

Web Strategy and CMS Management

  • Develop and implement strategic web marketing plan to achieve company objectives and targets, with a primary focus on enhancing our online visibility, driving traffic to our website and deliver an elevated user experience
  • Serve as CMS expert and deliver web solutions to meet business needs (Kentico)
  • Execute all web content upload
  • Manage the daytoday operations of our website, including content creation, optimization, and maintenance, utilizing content management systems (CMS)
  • Regularly audit web content and functionality, address or manage any support tickets to IT/web development
  • Collaborate with internal stakeholders to develop engaging website content that resonates with our target audience and aligns with our brand messaging and values.
  • Lead all web design projects from start to finish
  • Lead CMS migration project
  • Manages all 3rd party website integration projects between partners and clients.
  • Coordinates with other marketing team members to ensure active promotions and campaigns are represented on the website(s)
Digital Marketing

  • Supports the development and implementation of digital marketing strategies that achieve engagement, brand awareness and revenue growth through SEM and Paid social campaigns
  • Collaborates with brand, in house, and external teams to ensure that our digital approach is aligned with brand pillars, marketing objectives and business goals
  • Collaborates with marketing team to implement a comprehensive paid social media strategy across multiple platforms
  • Works with operations and sales team to optimize E-Commerce software and CRM capabilities to support the business needs
  • Manages relationships with external agencies and vendors through negotiating contracts, managing performance, metrics and identifying opportunities for performance improvement
Web Analytics

  • Monitor website traffic and user behavior using web analytics tools (e.g., Google Analytics), providing insights and recommendations to optimize website performance and enhance UX
  • Continuously optimize the website's performance and user experience through A/B testing, user feedback analysis, heat maps and website enhancements
  • Collaborates with Marketing Leadership CRO strategy to improve page performance and achieve channel revenue goals
Online Listing Site Management

  • Responsible for implementing furnished listings on 3rd party platforms including but not limited to Airbnb, VRBO, Furnishedfinder, etc.
Other

  • Stay informed about industry trends and best practices in digital marketing, continuously seeking opportunities to innovate and improve our online marketing efforts
  • Ensure AVE remains a leader in the digital space by staying ahead of technology trends and opportunities
  • Collaborate with external vendors and agencies, such as web developers, designers, and advertising partners, to execute digital marketing initiatives and achieve business objectives

Requirements:


  • Bachelor's degree in marketing, business, or a related field; advanced degree preferred.
  • Proven experience in digital marketing, with a focus on web marketing and user experience
  • Proven track record of successfully developing and executing marketing campaigns that drive growth and brand recognition
  • Proficiency in technical SEO techniques and strategies
  • Experience managing websites using content management systems (CMS), Kentico experience a plus
  • Strong analytical skills and experience using web analytics tools (e.g., Google Analytics) to track and analyze website performance
  • Excellent communication skills and ability to collaborate effectively with crossfunctional teams
  • Creative t
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