Manager of Marketing and Communications - Trenton, United States - New Jersey Housing and Mortgage Finance Agency

Description

Under the general supervision of the Director, manage the day-to-day activities of the Marketing and Communications staff within the Agency Policy and External Affairs division, provide general supervision to subordinate staff; assist in the training of new Division staff members; develop and oversee marketing plans and activities for the promotion of NJHMFA programs and products to serve the business objectives; manage HMFA media outreach efforts, advertising, communications and events; oversee the development of marketing materials to be used as tools to consumers and outside organizations; act as a liaison between state offices and perform related duties as required.

• Manage the daytoday activities of the Marketing and Communications Staff; identify goals and issues, and provide feedback and recommendations to the Director of Policy & External Affairs. Develop and implement all marketing strategies and tactics for the Agency programs and products.
• Provide general supervision to subordinate staff; assign and instruct subordinates in the performance of their work; assist in the training of new Division staff members.
• Draft and review written deliverables such as media advisories, press releases, public statements, and press

• Serve as public information liaison with the Department of Community Affairs' Communication Department, providing detailed program and project information for press calls, commissioner speaking points and related events. Assist in the analysis of program data and research into compelling narratives for external pieces including press releases, speeches, and print content.
• Work directly with the Executive Director and other Senior Leadership members to organize and execute internal and external conferences, trainings, and press events. This includes gathering and organizing program information, speaking points, presentations, and reports, as well as overseeing the preparation of handout packets and coordinating internal staff for event support.
• Craft speeches that are engaging, persuasive, and tailored to specific audiences. Ensuring that speeches align with the agency brand and executive director communication style.
• Research and gather information to support the content of speeches and communications.
• Reviewing and revising speech drafts based on feedback from the executive and other stakeholders.
• Providing guidance on delivery and presentation skills to help executive effectively convey messages.
• Develop and manage the execution of integrated communication and public relations strategies for HMFA and the services it provides. Coordinate with internal teams to ensure that messaging is consistent and aligns with Agency goals and mission.
• Manage HMFA media outreach efforts, advertising, communications, training and events; oversee the development of marketing materials to be used as tools to consumers and outside organizations. Communicate and coordinate marketing efforts with key internal and external contacts. Plan, administer, and supervise the preparation of promotion and education materials to meet the specific needs of consumers, legislative partners, community liaisons, direct marketers, television, exporters and exhibits, and trade shows.
• Oversee and coordinate the development, design and implementation of the Agency's website, social media outlets, print advertising and all external communications with consumers and business partners to ensure a consistent cohesive message.
• Oversee updates and edits of the Housing Resource Center website performed by the Communications & Marketing team for the continued and ongoing operation of the website and tollfree call center. Work closely with the NJHMFA's website team to ensure information is current, providing any edits or updates as needed. Coordinate the marketing of HRC to consumers, realtors and property managers.
• Oversees communications and branding strategies in various online and print platforms, such as LinkedIn, Instagram, X (formerly known as Twitter) and Facebook.
• Maintain relations with customers and business partners by organizing and developing specific customerrelations programs; and determining company presence at conventions, annual meetings, trade associations, and seminars.
• Oversee the coordination and distribution of HMFA program information to inform and promote HMFA services and products to such groups as individuals, housing related industries, nonprofits, local communi