Marketing Manager - Boston, United States - Dispatch

Description

Join Our Dynamic Marketing Team: Fueling Innovation at Dispatch and Youreka

Dispatch stands at the forefront of revolutionizing the home service and fieldwork experience. As a visionary in digital transformation, Dispatch is recognized for its groundbreaking platform that enhances service delivery for brands, service providers, and customers alike. In a pivotal period of growth, backed by Vista Equity Partners, we scaled new heights by integrating the unparalleled no-code mobile automation prowess of Youreka—a beacon of innovation within the Salesforce ecosystem to our organization.

Youreka, a Dispatch company, is a leading Salesforce ISV partner and the #1 Smart Forms application for Salesforce. Empowering organizations to supercharge their mobile workforce, Youreka enables organizations to elevate the capabilities of their mobile workers' capabilities, improving customer service and accelerating growth. Built on Salesforce, the Youreka app runs anywhere, scales for enterprises, and integrates natively for organizations already on the Salesforce platform. Youreka is transforming fieldwork across key industries including health and life sciences, energy, utilities, waste, manufacturing, financial services, and the public sector.

As we continue to champion excellence and innovation in our services, we invite you to be part of this exciting journey. The role of Marketing Manager is critical in navigating the distinct yet complementary marketing landscapes of both Dispatch and Youreka. By understanding and leveraging the unique value propositions of each brand, you will play a pivotal role in crafting compelling narratives that resonate with diverse audiences, fostering growth, and reinforcing our market leadership.

At Dispatch and Youreka, we're not just creating software; we're building partnerships and communities. Our commitment to our people, culture, and the transformative power of our solutions is unwavering. If you're driven, collaborative, and eager to make a significant impact, join us. Together, let's shape a future where service excellence and innovation lead the way to a better tomorrow.

Who are you?

You are an intelligent, innovative marketing expert who exudes enthusiasm and creativity in everything you do. You're a big believer that marketing is about sharing your passion, inspiring change, and interacting with your audience in tangible, meaningful ways. And you want to be hands-on, both in developing and executing your strategies.

The Role

As our Marketing Manager, you will create, implement, and oversee marketing campaigns that effectively target and engage our audience in the promotion of our company brand and its products and services across all channels. You are friendly, energetic, self-motivated, and enjoy working in a fast-paced, remote, team environment. The Marketing Manager will be a key contributor to Dispatch and Youreka's success as we continue to elevate our brand and execute marketing activities.

In this role, some of the responsibilities include:

• Assist in developing and implementing marketing strategies that align with the company's goals and objectives
• Create and execute marketing campaigns to increase awareness, generate leads, and drive conversions. This includes managing email marketing, social media campaigns, advertising, and other marketing channels.
• Collaborate with cross-functional teams such as sales, product development, and customer service, to ensure that marketing efforts align with overall business objectives.
• Work with an agency on helping to execute our paid digital marketing efforts including social and web.
• Support preparation and execution efforts for various trade shows and customer-facing events.
• Help with creating content used in various marketing initiatives, such as blogs, case studies, whitepapers, webinars, social media, emails
• Support the marketing team with market research and analysis to better understand opportunities and market share trends.
• Monitor and analyze marketing performance

To be successful in this role, you should have:

• 5+ years of Experience in B2B marketing, particularly in the software industry, would be an added advantage.
• Bachelor's degree in communications, marketing, or a related field.
• Proficiency in digital marketing channels, including SEO, social media marketing, email marketing, content marketing, and PPC advertising.
• Working knowledge of marketing automation platforms (Pardot) and CRM (SFDC), as well as basic CMS tools.
• Experience working in partnership with agencies and other vendor partners.
• Highly creative with experience in identifying target audiences and devising marketing campaigns that engage, inform, and motivate.
• Strong project management background
• Highly detail-oriented with an ability to manage multiple tasks and projects simultaneously
• Strong communication skills; writing, editing, and proofreading are essential

Salary

The salary range for this role is between $90,000 - $105,000 annually. Actual pay within the range is influenced by multiple factors, including but not limited to skill set, residence location, and prior work experience. In addition to base salary, this position is eligible for bonus, benefits, and equity.

Location

Dispatch/Youreka fully accommodates remote work, as long as you have a permanent residence in the US. Want to spend a month in Italy? Great, do it Live in Idaho? Sweet, we have another team member there As long as you are crushing your goals and helping us drive the business forward, you do you. We also have an office in Boston that is open and available for you to use.

What We Have

• An amazing team focused on innovating and improving every day
• Room for growth and an emphasis on talent development
• A fun, casual team environment with co-workers who will make you feel like you are an important part of our team, engage you in developing new solutions to challenging problems, and help you leverage your strengths
• A generous medical, dental, and vision package with 90% covered by us
• Paid parental leave
• 401k with company match
• Company sponsored Life Insurance coverage, short term disability, long term disability
• Additional perks including a wellness and adventure fund, as well as monthly personal Uber credits
• Unlimited Paid Time Off (PTO) package, 9 company Holidays, and a flexible work schedule

Still with us?

We're ready to meet you if you wake up every day eager to get your hands dirty in a high growth start-up atmosphere. Is this role not an exact fit for you? Keep an eye on our Careers Page for other positions

Dispatch/Youreka is an equal opportunity employer, who participates in E-Verify. All qualified applicants will receive consideration for employment without regard to race, color, national origin, gender, religion, age, disability, veteran's status, or any other classification as required by applicable law.