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    Content Strategy - Philadelphia, United States - Cognizant North America

    Cognizant North America
    Cognizant North America Philadelphia, United States

    1 week ago

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    Description

    Content Strategy & Operations Lead

    Who We Are:

    Cognizant Digital Experience (DX) is Cognizant's digital agency - serving Global 2000 clients with experience design and strategy, human-centered design, content strategy and creation, marketing strategy and operations, and digital learning. Our mission is to change minds, change behaviors, and change lives with innovative digital products and marketing solutions. As part of Cognizant's global network of technologists, strategists, business experts, operations experts, and creatives, you'll have the opportunity to work on projects and programs that are changing the landscape of technology and business.

    What You'll Be Doing:

    The content strategy & operations consultant will partner with client's content & marketing teamsto champion content supply chain as a hands-on expert with consultative mindset. This may include but not limited to re-designing content processes/operating model, advising on metadata, taxonomy andperforming content management technology product evaluations. Thiscustomer facingstrategicrole requires the ability to listen and understand the client's goals and issues, document the client's needs, translate the identified needs into a comprehensive content strategyand execution roadmap.

    RoleRequirements:

  • -Design and lead workshops and interviews with clients' stakeholders to understand business challenge related to content supply chain -Serve as a subject matter expert on large scale global content development operating models- providing guidance and recommendations to internal teams and stakeholders. -Stay abreast of industry trends, emerging technologies, and best practices in content management (CMS, DAM, GenAI infused content development and tagging), sharing insights and recommendations with clients and internal teams. -Work closely with internal sales teams to develop sales strategies, identify target customers, and create POVs and presentations around content supply chain to support the sales process. -Play a key role in defining content strategy standards, quality and governance processes that align with industry best practices and reflect the latest content trends. -Advise clients on content creation, planning and governance model of all content across digital platforms including websites, apps, email and learning solutions etc. -Provide recommendations on taxonomy and metadata, organizing and managing digital assets to ensure efficient retrieval, usage, and compliance -Liaison with specificinternalcontent platform groups (CMS, DAM etc.) to assemble subject matter expertise needed to solve client challenges -Represent Cognizant as the content expert at internal meetings, project briefings, new business meetings and pitches

    • Qualifications:

    -Bachelor's degree in marketing, communications, or a related field

    -8+ years of content & marketing experience in both B2B and B2C organizations

    -Significant experience in setting up large scale/global content production operating models, with a proven track record of leading successful teams.

    -Understanding of content supply chain, content management and omni-channel content delivery in a global operating model (onshore/offshore)

    -Proficiency in using content management systems, and digital asset management systems.

    -Strong understanding of digital marketing best practices, SEO principles, and analytics tools.

    -Excellent leadership, communication and relationship-building skills.

    -Ability to inspire and lead a diverse team towards achieving common goals and adhering to high standards of quality.

    -Prior consulting experience is preferred

    Salary and Other Compensation:

    Applications will be accepted until 04/14/2024

    The annual salary for this position is between $120,000 and $146,000 depending on experience and other qualifications of the successful candidate.

    This position is also eligible for Cognizant's discretionary annual incentive program and stock awards, based on performance and subject to the terms of Cognizant's applicable plans.

    Benefits: Cognizant offers the following benefits for this position, subject to applicable eligibility requirements:

    Medical/Dental/Vision/Life Insurance

    Paid holidays plus Paid Time Off

    401(k) plan and contributions

    Long-term/Short-term Disability

    Paid Parental Leave

    Employee Stock Purchase Plan

    Disclaimer:The salary, other compensation, and benefits information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.

    Employee Status : Full Time Employee

    Shift : Day Job

    Travel : No

    Job Posting : Apr

    About Cognizant

    Cognizant (Nasdaq-100: CTSH) is one of the world's leading professional services companies, transforming clients' business, operating and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant is ranked 185 on the Fortune 500 and is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at or follow us

    Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.

    Cognizant is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.

    If you have a disability that requires a reasonable accommodation to search for a job opening or submit an application, please email with your request and contact information.

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