Brand Engagement Manager - Philadelphia, United States - The Barnes Foundation

Description

Job Title:
Brand Engagement Manager


Department:
Marketing & Public Relations


Position Reports To:
Director of Marketing & Brand Engagement


Exempt/Non:
Exempt


Salary Range:
$59,000.00 To 62,000.00 Annually


Primary Function:

Reporting to the Director of Marketing & Brand Engagement, the Brand Engagement Manager serves several key roles in the Barnes's growing Marketing function: business strategy (specifically, aligning communications initiatives with organizational strategic plan goals), marketing and communications, and data analysis and reporting.

Manager will balance revenue goals against mission-driven brand storytelling opportunities to create and scale compelling stories across a variety of social media platforms, growing the Barnes's brand reputation and relevance in art and education while communicating its programming to diverse audiences.

Manager will have a thorough understanding of brand content and distribution strategies for social media and video publishing sites, including best practices and extensive experience with each distribution channel's features.

Manager is a key cross-functional content liaison for the Barnes's internal constituents, including but not limited to: Advancement, Membership, Community Engagement and Public Programs, Education, Conservation, Library and Archives, Design and Editorial, Curatorial, Visitor Services, and the Barnes Shop.

Manager plays a leadership role in the Barnes' Brand Content Team, including leading regular meetings and reporting to senior and executive teams.

Education/Training/Experience:

• Bachelor's degree in communications, marketing, or related field with 4+ years' experience in Social Media management, preferably within a cultural institution, educational institution, or nonprofit organization.
• Deep knowledge of major and emerging social media channels and trends, with experience using scheduling tools and analytics platforms.
• Demonstrated superior writing skills; a background or interest in art history and/or experience with writing for art/lifestyle/cultural/entertainment industries is preferred.
• Deep digital and media fluency, with strong understanding of the impacts of video and content creation, the role of influencers, and the dynamics of brand reputation and community management.
• Skilled creator and producer of social content with a passion for digital storytelling; able to take highlevel concepts and break them down into tangible, executable, scalable content that can be digested by diverse audiences for a variety of institutional purposes (strong examples of previous brand content creation required).
• A true fan of the Barnes with the desire to unite and inspire current and new audiences through innovative, relevant, and meaningful content.
• Entrepreneurial, accountable, resultsdriven, energetic, dedicated, diplomatic, and able to maintain a sense of humor and grace under pressure.
• Selfmotivated and goaldriven; ability to proactively meet deadlines and guide projects from ideation to completion.
• Enthusiastic collaborator; skilled at crossdepartmental consensusbuilding and project management.
• Ability to work occasional evenings and weekends as necessary

Physical Demand Analysis:


Physical Requirements:
Lifting up to 10 lbs. 80% of day sitting required.


Visual Requirements:
Extensive computer use.


Hearing Requirements:
Phone use


Working Conditions:
Position operates in an environment that is generally free of noise, dust, temperature extremes or other hazards. Availability for some weekends and evening events is required.


Job Specific Competencies

• Creatively communicate the Barnes's brand story and execute on a social media strategy that supports the Barnes's institutional strategic plan and generates loyalty by growing and nurturing an active and passionate audience base.
• Work with the Director of Marketing & Brand Engagement, the Marketing Manager, and a group of crossfunctional content creators and distributors to build a brand content plan that maximizes all Barnes channels in service of a cohesive and compelling owned channel communications strategy; build and maintain the structure for the brand content strategy and create the infrastructure to support collaborative planning and content timelines, aligning with marketing and organizationwide initiatives.
• Partner with Marketing Manager to strategize and execute upon a paid social media strategy that prioritizes organic content; regularly assess performance of boosted social posts and make content modifications based on performance insights.
• Partner with internal clients to understand the audience goals and business objectives behind institutional social media needs; set tangible, datadriven success indicators. A key indicator of success will be the establishment of productive and collaborative crossfunctional relationships.
• Create and implement social channel monetization strategies when appr