- Work closely with brand marketing, design, and production teams on all .com content needs, requirements, and alignment to shopping experience strategy
- Coordinates with retailers' content teams to align on process for receiving content (e.g. API's or manual uploads) to get content from Campbell's Salsify to specific retailers
- Builds strong relationships with retailers' digital site merch and content teams to understand and stay ahead of changing retailer content requirements and capabilities that will impact content strategy
- Addresses retailers' standards for content, or other content issues, by changing, updating, or removing content
- Maintains and updates content (Basic and Enhanced) over time on retailer's sites and apps
- Reviews SKU level content health, collects data to inform SEO recommendations, and determines variation strategy across retailers
- Addresses any content errors or issues by ensuring the "source of truth" in Salsify is correct – and address any gaps or issues "upstream" in the process as needed. Then, push the correct data through the appropriate process or partner (e.g. Retail Link, API, syndication, Vendor Central) to resolve errors or issues on site
- Develops retailer-specific content approaches to ensure content is optimized for priority retailers, including retailer item attribution (e.g. wellness attributes, etc.)
- Manages multiple agencies that are involved in content development and/or deployment
- Manages 1 direct report, Digital Content Coordinator
- Works closely with Content Project Manager to maintain schedule for new initiative launches (including innovation, pack refreshes or content improvements/updates). Ensures content is kicked off and follows timelines to be deployed on retailer sites in line with product launch
- Supports the digital execution of item transitions (e.g. item number changes, new packs, disco's, etc.)
- Receives the 'Priority SKU List' from account teams and tracks items for digital KPI's to ensure best in class content for the most critical SKUs at top retailers
- Knowledge of consumables retail and digital shelf basics
- Experience in CPG corporate environment
- Project management / data analytics experience
- Agency management
- Confident written and verbal communicator
- Detailed oriented and process driven (can define and establish new processes)
- Ability to conduct analyses with data driven recommendations for improvements and advancements
- Ability to troubleshoot and coordinate cross-functionally to provide timely solutions
- Ability to build various levels of strong ongoing customer and organizational relationships across Sales, Marketing and IT
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Digital Content Strategy Manager - Camden, United States - Campbells
Description
Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success. We're proud to be stewards of amazing brands that people trust. We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.
Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.
What role will you play? How will you make history with Campbell's? Apply today
General Summary:
The Manager, Digital Content Strategy is a key part of the Digital Commerce Strategy & Capabilities team, as the owner of content strategy development, execution, and creation of a seamless experience for our brands on the digital shelf. This role is responsible for management of digital shelf content operations, creative end to end, ensuring the content process flows from item kick off, to master data download, to asset collection, to syndication of content to retailers (e.g. Amazon, Kroger, Target, , etc.). This role works with internal systems (Salsify, Syndigo, etc.) and capabilities that initiate, develop, and maintain digital content, as well as retailers to understand their content capabilities, intake and remedy processes.
This role is hybrid in Camden, NJ – WHQ; 3 days a week in office is required.
Primary Responsibilities:
Job Complexity:
Develop and maintain productive working relationship with Brand Marketing, Integrated Marketing (Production, Design and Consumer Engagement), Customer Sales teams and IT (PIM, Reporting, Deployment).
Minimum Requirements:
Bachelors degree required
Minimum 5-7 years of experience required; previous experience should include some or all of the following:
Skills Required for success:
#LI-Hybrid
Compensation and Benefits:
The target base salary range for this full-time, salaried position is between
$85,900-$140,800Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.
The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.
