Seth S

Senior User Experience Professional with 20+ years’ experience across industries. Demonstrated success in UX planning and design. Well versed in information architecture and interaction design. Adept in collaborating with senior leadership and key stakeholders across departments and locations. Strengths include usability research, testing, and analysis, as well as digital strategy and development. Extensive experience with prototypes and evaluations. 

Collaborated with clients to understand and document project requirements while advocating strategically for the user. 

Planned and conducted stakeholder interviews with clients, representative users, and subject matter experts to identify essential business objectives and core user requirements. 

Collaborated with interactive project managers to propose a UCD framework for the projects.

Created and maintained all user experience deliverables (including comparative and competitive research, content analysis, persona creation / user and audience profiles, user scenarios, use cases, business process and task flow diagrams, site maps, classification schemes, detailed wireframes and interaction flows, and/or prototyping mock-ups). 

Collaborated with developers on interaction design solutions and prototypes. 

Presented and reviewed proposed UX strategy and definition documents at internal review and client meetings. Presented decisions and alternate solutions based on human factors and user research, web analytics, and industry best practices. 

Conducted contextual research and usability studies to evaluate existing interactive products. Analyzed data and produced reports based on this research. 

Analyzed and translated study results and user needs into a user experience strategy for web and interactive products. 

Assisted in the identification of success metrics used to evaluate proposed solutions.

Consulting projects include:

Merck Keytruda – 5/2023-present

TE Connectivity - TE.com eCommerce Cart Optimization - 2/2020-5/2020

ZS Associates - SaaS and Dashboard designs for AstraZeneca, Pfizer, and Janssen- 4/2019-12/2019

MDLinx.com - RWD 2/2014-2/2015

Medtronic Diabetes Pump Consumer WWW Site - UX Lead from requirements gathering through Beta, Responsive Design for all iOS and Android plus Tablet Platforms

Medtronic Diabetes Brand Ambassador Program - Email and Facebook based social loyalty program

Medtronic Diabetes Referral Program - Email and Facebook based social referral program

GE Money - Native application designed for iOS and Android

ETS TOEFL - Native applications designed for iOS and Android

BNY Mellon - Large-scale system update and SaaS conversion

Baker & Taylor - Direct to Consumer WWW Site

GE Money - Direct to Consumer WWW Site

Minnesota Department of Revenue - Sharepoint G2B and G2C Site

ETS TOEFL - Direct to Consumer WWW Site

Sepracor Lunesta - Direct to Consumer and Direct to Physician WWW Site

Bristol Myers Squibb Sprycel Unbranded - Direct to Consumer WWW Site

IKEA - Sharepoint Intranet Site

Bear Stearns BEA Weblogic Reporting Application

Masters in Eastern Studies from Won Institute