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    Performance Media Manager, Search - San Francisco, United States - SGA

    SGA
    SGA San Francisco, United States

    2 weeks ago

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    Description


    Software Guidance & Assistance, Inc., (SGA), is searching for a Performance Media Manager for a Contract assignment with one of our premier SaaS clients in San Francisco, CA .


    Responsibilities :


    Actively support Campaign and Go-to-Market team's objectives including direct response acquisition campaigns (paid and free users), as well as engagement and retention for existing customers.

    Receive and interpret briefs; tactically plan, launch and optimize media channels within a media campaign

    Develop and execute detailed testing plans

    Own 1st party audience targeting segmentation and suppression strategy to ensure minimal overlap

    Play a role in Ad Operations, Trafficking Programmatic Display campaigns in our 3rd Party Ad Server to align with our personalization/segmentation strategy


    Manage and partner with our internal Programmatic Trade Desk, as well as external agencies to plan and optimize performance media campaigns across display, video, and paid social.

    Craft meaningful insights for weekly and quarterly reports

    Support quarterly business reviews and campaign wrap-ups

    Regularly contribute to media standards and campaign processes

    Plan and optimize paid media campaigns to support and scale customer acquisition, and meet quarterly targets

    Collaborate with analytics team to recommend, design, and execute experiments and uncover new ways to increase paid media conversion

    Continuously test creative and placements


    Required Skills :
    Ability to navigate a matrixed organization and represent the team with integrity and self-sufficiency

    Proven expertise in performance media, across Programmatic Display, and Paid Social


    In-platform buying experience in DSP Platforms and Paid Social platforms a definite plus, but not required (DV360, Trade Desk, Facebook/Instagram, LinkedIn, Google Ads); Paid Search knowledge helpful, but not essential for this role.

    Ability to learn our technology, products, and systems quickly

    Robust analytical skills - the ability to digest large amounts of data, identify relevant trends, pursue the most important questions, and take action

    Ability to work effectively within a team in a fast-paced, growth environment

    Ability to plan, manage and work on multiple projects and schedules

    Strong written and verbal communication, problem-solving skills, and an outstanding eye for detail

    Clear communicator to deliver POVs with solid rationale

    Ambition to grow with the company and take on more responsibility

    5+ years of digital media experience

    Bachelor's Degree or higher

    SGA is a technology and resource solutions provider driven to stand out. We are a women-owned business.


    Our mission:
    to solve big IT problems with a more personal, boutique approach. Each year, we match consultants like you to more than 1,000 engagements. When we say let's work better together, we mean it.

    You'll join a diverse team built on these core values:
    customer service, employee development, and quality and integrity in everything we do. Be yourself, love what you do and find your passion at work. Please find us at .

    EEO Employer:

    Race, Color, Sex, Sexual Orientation, Gender Identity, Religion, National Origin, Disability, Veteran Status, Age, Marital Status, Pregnancy, Genetic Information, or Other Legally Protected Status.

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