Santiago Gonzalez Garcia

Experience

2015-2022

DERCO (Largest car importer and distributor in Latam)

Business Unit Director (Machine Leasing) – Turnaround, Growth Strategy, Operational Optimization

• Delivered a 5-year turnaround plan for a $16M business; designed a strategy to recover from a $4M/year loss by diagnosing root causes and detailing actions. Expected results: achieve break-even point in 2025.
• Restructured a 200-person business unit to ensure organizational alignment to strategic business goals and needs. Structure will support a 5-year turnaround plan.
• Improved customer experience by developing a salesforce training plan, optimizing import operations, and redesigning customer service; enhanced NPS by 32 percentage points.
• Designed and executed 6-month succession plan for replacement, closely mentoring a direct report. Successfully transferred role allowing transition to full-time MBA program in the US.

AfterSales Unit Manager (Suzuki/Citroen) – Sales, New Channel Strategy, Product Lines & Operations

• Led execution of commercial strategies, developing new channels, products, and incentive programs for dealers and customers. Increased revenue by 18%.
• Streamlined end-to-end supply chain by aligning suppliers and customers, redesigning processes, and cutting down lead times; improved product availability by 9%.
• Supervised implementation of S&OP to increase operational efficiencies, operational costs dropped 10%
• Directed creation of e-commerce channel at beginning of pandemic; drove $350K in sales in first year.
• Designed a market strategy for old cars to return to dealers for wear and tear parts. Achieved 28% conversion rate and increased avg ticket by 10% by cross-selling.
• Implemented 4-month development program focused on soft skills by designing, funding and hiring expert consultant in development.Completed program for a team of 30.

Product Manager

• Conducted market analysis and developed supplier capabilities to launch five new product categories (300+ SKUs), boosting annual sales by $1.3M.
• Re-designed pricing policy with differentiated channels and consumer price consistency, led to a 14% increase in profit margins and recovered dealership loyalty..
• Launched scheduling tool for customer services, along with a price strategy to drive adoption of the tool. Repeat purchase rate increased by 18%.

Supply Chain & Planning Manager

• Managed product planning of 32k SKUs from 12+ sources, developing suppliers and logistic operators to reduce import cost by 18%, increased product availability by 12%, and shortened service time by 9%.
• Negotiated prices and conditions for 3 air freight forwarders leveraging operation growth. Reduced rates by 15% and reshaped vendors per origin to reduce average lead time by 25%.
• Created new customs clearance process by anticipating the issuance of customs declaration and collaborating with customs agency. Customs operations cost reduced by 28%

CREM HELADO (Parent Co: Nutresa, largest ice cream brand in Colombia)

Supply Chain & Product Planning – Pricing, Negotiations, Suppliers, Product Development

• Managed supply chain activities to launch 30+ new products, coordinating supplier product development, price negotiations, orders, and project timing.
• Implemented supplier capability program to identify supply risks and determine sourcing strategy proactively. Delivered risk matrix for 37 suppliers and triggered sourcing of 4 new suppliers.
• Introduced joint import strategy with partner companies to share imports of common materials such as crispy rice, almonds & grapes. Reduced raw inventory by 30% and expired inventory by 90%

GENERAL MOTORS CORPORATION

Planning & Flow Analyst – Assembly Operations

• Coordinated orders from foreign suppliers, overseeing freight forwarding process. On-time delivery 98%
• Structured process to consolidate shipping from Korean suppliers. Leading working sessions with forwarder DHL and implementing plan, reduced inventory by 22% and logistics cost by 23%.
• Participated in implementing overseas supplier performance system collaborating cross-functionally with procurement and quality teams. Reduced supplier defect rate by 6%

HEWLETT PACKARD ENTERPRISE

Order Management Analyst

• Created and tracked 80+ wholesale orders per week for Latam clients to ensure on-time delivery.
• Developed a validation system to submit standardized orders avoiding errors. Reducing manual inputs, processing time and errors rate.
• Participated in a program to develop young talent through mentoring sessions and leadership training.

UNIVERSITY OF SAN FRANCISCO                                                                                   San Francisco, California
  Master of Business Administration –  (Focus: Sales Strategy & Operations)

• StartUP Club Member - Consultant
• Business Analytics - Industrial Quality Spreadsheet Model - SQL - Tableau - Power BI

UNIVERSIDAD DE LA SABANA
  Advanced Degree Certification - Supply Chain Management Specialization

PONTIFICIA UNIVERSIDAD JAVERIANA

    B.S. of Industrial Engineering (Supply Chain Management & Operations)

• University Soccer team player (Defender)