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    Performance Media Manager, Search - San Francisco, United States - MW Partner

    MW Partner
    MW Partner San Francisco, United States

    2 weeks ago

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    Description
    Job Description

    Job Description


    MW Partners is currently seeking a Performance Media Manager to work for our client who is a global leader in multimedia and creativity software products.


    Responsibilities and duties:


    Manage and analyze paid search and shopping programs in Google, Bing, and Media Optimizer (AMO) to improve overall search returns and reduction of SEM expenses.

    Project manage & oversee external agency quality of work, including reporting, analysis, and quality assurance
    Daily search marketing responsibilities include, but are not limited to daily performance reports, budget pacing and management in engines and AMO, bid optimization, ad copy updates, keyword expands and negatives, data analyses with insights from Client Analytics and AMO, financial planning and analysis
    Provide data analysis and insights to support the Performance Marketing org in developing the Quarterly Business Reviews (QBRs).
    Provide recommendations for testing of messaging, destinations, keywords, tactics, audiences, etc.
    Stay current with all SEM industry trends and be on top of emerging SEM technologies, opportunities, and innovations.
    Assist with Search Engine/ Media Optimizer configuration, reporting and automated bid algorithms.
    Work with SEO team to ensure alignment of customer experience.

    Requirements:
    A degree in a business / marketing related or analytical field
    5-10 years' experience as Paid Search Marketing professional, running enterprise-level SEM campaigns with proven results. Experience leading global accounts a plus.
    Experience building, bulk editing, and optimizing campaign, keywords and ads within Google Ads & Bing Ads Editor platforms.
    Demonstrated experience in executing sophisticated search media plans and strategies.
    Experience with Web Analytics and search bid optimization platforms (Media Optimizer & Analytics are a plus).
    Understanding of SEO, Display, Social, and A/B testing
    Ability to thrive in a fast-paced, corporate environment working individually and with teams
    A love of data and attention to detail - highly organized and analytical.
    Clear communicator to deliver POVs with solid rationale
    Ability to communicate technical information clearly and effectively to non-technical audiences.
    Solid understanding of Microsoft Office applications, including advanced Excel skills, and experience working in Tableau
    For a confidential discussion or to find out more, contact Swati Rathore on or apply now.

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