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    Senior Manager, Content Marketing - San Francisco, United States - Webflow

    Webflow
    Webflow San Francisco, United States

    6 days ago

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    Description
    At Webflow, our mission is to bring development superpowers to everyone. Webflow is the leading visual development platform for building powerful websites without writing code.

    By combining modern web development technologies into one platform, Webflow enables people to build websites visually, saving engineering time, while clean code seamlessly generates in the background.

    From independent designers and creative agencies to Fortune 500 companies, millions worldwide use Webflow to be more nimble, creative, and collaborative.

    It's the web, made better.

    We're looking for a

    Senior Manager, Content Marketing


    to develop and execute a world class content marketing strategy that builds our brand, generates leads, and positions Webflow as a leader in our market.

    This leader will be at the helm of our content marketing efforts, playing a critical role in how we continue to grow upmarket and build awareness and credibility with our audience of marketing leaders and teams.


    This role was made for a creative and strategic thinker who can seamlessly transition from high-level strategy to hands-on execution, creating a content engine that fuels our brand and demand channels.

    About the role

    Location:
    San Francisco HQ or US remote

    Full-time

    Exempt

    Reporting to the Director of Corporate Marketing

    The cash compensation for this role is tailored to align with the cost of labor in different geographic markets.

    We've structured the base pay ranges for this role into zones for our geographic markets, and the specific base pay within the range will be determined by the candidate's geographic location, job-related experience, knowledge, qualifications, and skills.

    United States (all figures cited below in USD and pertain to workers in the United States)

    Zone A:
    $179,000 - $251,550

    Zone B:
    $168,300 - $236,500

    Zone C:
    $157,600 - $221,400

    Please visit our

    Careers page

    for more information on which locations are included in each of our geographic pay zones. However, please confirm the zone for your specific location with your recruiter.


    What you'll do:

    Strategic Thinking:


    Craft and oversee the execution of a comprehensive content marketing strategy that drives brand awareness, engagement, and conversion across owned and earned channels.


    Content Production:


    Understand and navigate the nuances of producing high-quality content, ensuring optimal utilization of resources, developing repeatable processes and maximizing output.


    Thought Leadership & Brand Positioning : Identify key thought leadership opportunities that establish Webflow as a trusted voice and market leader, leveraging industry experts and other third-party validation to to establish Webflow as a trusted voice and market leader.


    Collaboration:
    Partner with other departments in marketing (e.g. customer marketing, events, demand gen) as well as sales to ensure content strategy aligns with overall company goals and resonates with our customers.

    Team Leadership:

    Hire, train, mentor, and manage a dynamic content team of internal content marketers and external writers, ensuring they are set up for success and growth within the organization.


    Analytics & Reporting:


    Monitor content performance analytics, providing actionable insights and refining the content strategy in support of generating awareness and creating MQLs.

    You'll thrive as our

    Senior Manager, Content Marketing

    if you have:

    2+ years of experience directly managing the workload and career development of a content team in brand and/or marketing roles, ideally in a high growth company with a B2B focus

    A knack for balancing creativity with business impact, shipping work that resonates with our audience while still nurturing the team to take on fulfilling work


    Organizational experience developing and executing against a cohesive roadmap that aligns with the broader marketing strategy and activates are narrative across brand, product, and solution messaging.

    Successful people management experience where you lead by example. We prioritize being kind, respectful, empathetic and supportive.

    Proven experience in content production, understanding how to efficiently produce high-quality content with limited resources.

    Experience building strong cross-functional relationships and alignment to determine and achieve organizational priorities

    A clear and generous passion for storytelling, a deep grasp of digital marketing, and an innate ability to drive brand narratives

    Experience shaping a brand's footprint through multiple content channels and multi-media platforms

    Driven consistency and adoption of a brand voice and tone across all content initiatives

    Lead collaboratively through leadership to support your team. You'll workshop projects, lead brainstorms effectively, and occasionally roll up your sleeves in order to get the job done

    An analytical mindset with the ability to interpret data and translate into actionable strategies

    Exceptional communication, presentation, and interpersonal skills.

    Familiarity with content management systems (CMS) and analytics tools. Knowledge of Webflow as a tool is a strong bonus

    A background in SaaS, B2B, or design software industry

    Experience navigating growing companies and a rapidly changing environment with adaptability and patience

    Even if you don't meet 100% of the above qualifications, you should still seriously consider applying. Research shows that you may still be considered for a role if you meet just half of the requirements.


    Our Core Behaviors:
    Obsess over customer experience.

    We deeply understand

    what

    we're building and

    who

    we're building for and serving. We define the leading edge of what's possible in our industry and deliver the future for our customers.

    Move with heartfelt urgency.


    We have a healthy relationship with impatience, channeling it thoughtfully to show up better and faster for our customers and for each other.

    Time is the most limited thing we have, and we make the most of every moment.

    Say the hard thing with care.

    Our best work often comes from intelligent debate, critique, and even difficult conversations. We speak our minds and don't sugarcoat things — and we do so with respect, maturity, and care.

    Make your mark.

    We seek out new and unique ways to create meaningful impact, and we champion the same from our colleagues. We work as a

    team


    to get the job done, and we go out of our way to celebrate and reward those going above and beyond for our customers and our teammates.

    Benefits & wellness

    Equity ownership (RSUs) in a growing, privately-owned company


    100% employer-paid healthcare, vision, and dental insurance coverage for employees and dependents (US; full-time Canadian workers working 30+ hours per week), as well as Health Savings Account/Health Reimbursement Account, dependent on insurance plan selection.

    Employees also have voluntary insurance options, such as life, disability, hospital protection, accident, and critical illness


    12 weeks of paid parental leave for both birthing and non-birthing caregivers, as well as an additional 6-8 weeks of pregnancy disability for birthing parents to be used before child bonding leave.

    Employees also have access to family planning care and reimbursement.

    Flexible PTO with an mandatory annual minimum of 10 days paid time off, and sabbatical program

    Access to mental wellness coaching, therapy, and Employee Assistance Program

    Monthly stipends to support health and wellness, as well as smart work, and annual stipends to support professional growth

    Professional career coaching, internal learning & development programs

    401k plan and financial wellness benefits, like CPA or financial advisor coverage

    Commuter benefits for in-office workers


    Temporary employees are not eligible for paid holiday time off, accrued paid time off, paid leaves of absence, or company-sponsored perks.

    Be you, with us
    At Webflow, equality is a core tenet of our culture. We are

    committed

    to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.

    Employment decisions are made on the basis of job-related criteria without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other classification protected by applicable law.

    Stay connected

    Not ready to apply, but want to be part of the Webflow community? Consider following our story on our Webflow Blog, LinkedIn, Twitter, and/or Glassdoor.


    Please note:
    To join Webflow, you'll need valid U.S. or Canadian work authorization depending on the country of employment.


    If you are extended an offer, that offer may be contingent upon your successful completion of a background check, which will be conducted in accordance with applicable laws.

    We may obtain one or more background screening reports about you, solely for employment purposes.

    Webflow Applicant Privacy Notice

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