David Bornfriend

As a UXUI Designer with 10 years of photography experience and 4 years as an Art Director at a retail startup, I bring a unique blend of creativity and technical skills to my work. My background in visual design allows me to create intuitive and engaging user experiences, leveraging my ability to translate complex ideas into compelling visual narratives. I am skilled in conducting user research, creating wireframes, prototypes, and collaborating with developers to bring user-centric experiences to life that drive business results.

UX/UI Designer, December 2022 - Present Request Neural (Edubot), Contract

●  Lead team of designers to iterate intuitive user-centric design solutions and communicate with the client to ensure a compelling user experience and customer journey for an AI education tutoring responsive web application.

●  Lead creative work sessions in an agile environment, managing stakeholders by developing consensus.

●  Develop a new product from the ground up and use consistency and best practices to establish a foundation for future iterations and feature development.

●  Collaborate with the client to ensure the product is being developed adhering to the client’s need and expectation, while following best practices.

●  Create development and client handoff file, annotating necessary behaviors, buttons or component actions or state changes.

Nomad Nodes, Contract

●  Collaborate in iterative design sessions to create a user-centered B2C mobile app to help users find free WiFi, setup WiFi routers that use SAAS to open advanced features and reward users with cryptocurrency for sharing their WiFi publicly.

●  Use best practices to make user flows, wireframes, style guide, component libraries, HiFi screens, and developer handover.

●  Utilize an informal competitive analysis to gauge the market and establish a baseline of expected user interactions, user flows, UI design styles and colors.

●  Deliver exceptional HiFi screens, exceeding client expectations, and empower them to advocate for recruiting and fundraising.

●  Lead team in educating the basics of cryptocurrency and rewards based data sharing (proof of coverage) and exploration of UI/UX design based on competitive analysis, product market fit.

Art Director, American Giant, March 2017 - January 2022

●  Collaborate with stakeholders across the organization and lead a team of designers and independent vendors to deliver high quality, digital first content in a fast paced B2C environment.

●  Research, plan, develop, A/B test, and iterate redesigns to the home page, content landing pages, and checkout experience resulting in site increases in Conversion Rate (CVR) +20% YOY and increase in Average Order Value (AOV).

Photographer/Cinematographer, Freelance, December 2006 - March 2017
● Conceptualize and develop award winning portrait photography.
● Collaborate with company and agency stakeholders to deliver high quality content

Avocademy - UX/UI Foundations
Academy of Art University - BFA in Photography
Middle Tennessee State University - BS in Mass Communication