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    Content Marketing Manager - San Francisco, United States - Sticky

    Sticky
    Sticky San Francisco, United States

    2 days ago

    Default job background
    Description

    Reports to:
    Director of Product Marketing

    Location:
    Remote - (Accepting applicants from CA, FL, GA, NC, TX, UT, WA, CO)

    Position Type:
    Full Time


    Who We Are:
    is a leading billing and payments platform designed for growing ecommerce brands.

    Navigating the complexities of modern ecommerce requires understanding diverse customer segments, delivering tailored offers and leveraging data for continual refinement.

    The Platform simplifies the payments process, mitigates risk and boosts revenue, ensuring our clients' businesses are ready to scale and operate at peak efficiency.

    We're on the lookout for talented individuals to join our team and elevate online businesses to new heights.

    About the Role:


    This position will lead our content marketing strategy and develop a full range of content assets that educate, inform and communicate the value of 's offerings to external audiences.

    This individual will translate company strategies and marketing initiatives into content that positions as a thought leader in direct-to-consumer and subscription commerce.

    The ability to create compelling messaging and differentiated copy assets that support brand awareness, product go-to-market initiatives and demand-generation campaigns across digital channels is a core competency.

    Experience in SaaS and ecommerce is preferred. This role will report directly to the Director of Product Marketing.


    Responsibilities:
    Content Strategy & Management
    Design and implement content marketing strategies with a focus on organic search-driven content (SEO) and social media content for new customer acquisition and customer upsell

    Develop and manage a marketing editorial calendar for both short and long-form content (e.g., blogs, ebooks, social media content, etc.) that aligns with demand generation, product marketing, events marketing and sales priorities

    Understand product and marketing strategies to build content themes and topics for targeted audiences

    Manage relationships and deliverables with third-party vendors as necessary

    Create robust communication plans for events, webinars, third-party research and other marketing campaigns that require team alignment

    Manage and produce monthly customer, recurring product and internal marketing newsletters

    Collaborate with third-party web developers and agencies to implement website updates within the content management system (Webflow) to improve SEO

    Manage relationships with industry partners and publications to syndicate content

    Collaborate with and build influential relationships with internal teams, delivering valuable insights and learnings to inform value propositions and future innovation

    Identify, research and schedule content topics to position as a thought leader in the ecommerce, payments and technology industries with target audiences

    Stay current on industry best practices for content strategy and integrate learnings into the overall marketing strategy by applying new, innovative ideas and creative ways to tell stories through content

    Establish and report regularly (ad-hoc, weekly and monthly) on content marketing KPIs

    Content Creation:
    Research, write and edit clear, concise, persuasive and articulate copy for sales enablement materials, blogs, byline articles, white papers, webpages, campaign emails and webinar scripts for various marketing collateral, PR initiatives and external communications channels

    Collaborate with internal team members and external vendors to produce short-form video content

    Collaborate with customer lifecycle and product marketing team to write, edit and promote customer case studies and testimonials

    Collaborate with contracted designers and agency partners to align on a creative approach to content creation, finding new ways to express concepts with excellent use of written language and visual representation

    Understand which content will target customers at the top, middle, and bottom of the funnel

    Be forward-thinking and strategic in content promotion and distribution strategies

    Work with the demand generation team to measure and analyze data, and learn what content drives engagement

    Continuously maintain and improve content marketing processes, templates, style guides and brand voice

    Required Experience, Knowledge and Skills:
    3-5 years of experience in content management at a B2B product company (preferably in ecommerce SaaS/technology)

    Strong ability to communicate complex ideas simply at different stages in the customer buying journey

    Desire to learn the technical side of our platform and the ecommerce DTC industry

    Proven track record of managing high-performing content marketing programs

    Ability to conceive, draft, proofread and edit written materials quickly while managing multiple projects and meeting tight deadlines

    Excellent attention to detail both for copy editing and maintaining consistent brand voice and identity across all of our content assets

    Knowledge and proficiency in HubSpot, Webflow, Google Analytics and/or Asana preferred

    Benefits:
    Medical, Dental, Vision and 401k

    Short-term, long-term disability and life insurance (100% employer paid)

    Unlimited Paid Time Off and Holidays

    Compensation Package includes Great Equity Incentive Plan

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