State Sales Manager - California, United States - Cambio Tequila

Description

Company/Brand Brief Intro

Cambio (Spanish for change, modification, transformation, evolution), emerging as a tequila brand in 2023, redefines the traditional landscape with an innovative vision conceived by founder John des Rosiers, a chef and sommelier, in collaboration with his partner Tom Bayne.

Drawing from John's familial ties to Jalisco and enriched by three decades of culinary and beverage expertise, Cambio evolved through a meticulous three-year journey of experimenting and forging partnerships across Mexico.

Unlike established celebrity labels or those rooted in generations of distilling legacy, Cambio embodies change. It revolutionizes the art of crafting world-class Tequila, embracing fresh methodologies, distinctive barrel finishes, and a contemporary aesthetic. This pioneering approach heralds a new era for Tequila, designed to resonate across generations.

Who are you, and what can we achieve?

Our candidate

The ideal candidate not only meets all the usual requirements of experience, industry knowledge, existing contacts, and distributor relationships but also possesses several character and professional traits that are specifically important to Cambio.

• Honesty, integrity, trustworthiness, discipline, passion, and honor in the highest possible sense
• An entrepreneur's mindset and approach to management and problem-solving
• Inherent creativity applicable to all areas of sales, management, and logistics
• An innate and present sense of immediacy in accomplishing all tasks
• A willingness and desire to do whatever task is necessary to accomplish goals
• A solid ability to listen and learn from errors and create positive outcomes from even the most challenging situation
• An absolute belief that everything can be achieved. Saying "cannot" or "won't work," etc. should never enter into the mind

Position Summary

Cambio is looking for a strong sales executive from the spirits industry with experience dealing with distributors and key accounts on and off-premise. As the California State Manager, you will drive performance by providing strategic direction and oversight of profitability management, distributor management, trade channels, field execution, team performance, and talent development.

As the California State Manager, you will develop and maintain relationships with distributors, retailers, the service industry, nightlife accounts, and key influencers throughout your region. You will be responsible for delivering the company's annual operating plan in your assigned region and surrounding areas by working through and with Cambio's distributor partner(s).

Detail of Responsibilities

• Successfully launch Cambio Tequila's products, achieving volume and distribution KPIs set out by management.
• Assist in conducting Cambio Tequila's business reviews to optimize performance and work within new processes, frameworks, and formats.
• Assists direct reports utilizing the company's resources, including regional marketing funds and distributor contributions.
• Assists in managing sales/marketing budget allocations for assigned region
• Ability to develop customer/distributor strategies, programs, and promotions based on competitive data to meet overall company objectives while meeting customer needs.
• Focus & motivate the distributor partner on selling Cambio Tequila's products to targeted accounts.
• Educate distributor sales personnel on the brand portfolio and brand standards.
• Implement local merchandising programs and direct local distributors' activities to achieve corporate management's sales and distribution goals.
• Ensure all sales efforts comply with state laws. Keep abreast of all laws, regulations, and policies that govern the market. Keep management aware of all information about the area of responsibility.
• Ride with distributor sales managers and oversee the execution of local sales efforts addressing market problems and opportunities.
• Assist in brand pricing, inventory, and order entry, depletion reporting, and unsaleable in the designated area(s), as appropriate.
• Assist the Director of Sales in building an internal process that includes accurate forecasting, program planning, deal pattern analysis, and price structures.
• Educate consumers, retail owners, bar and nightclub owners, and key influencers on Cambio Tequila's products.
• Assist in executing national, regional, and chain account initiatives.
• Develop and maintain sales contact with all major customers and new prospects. Maintain and expand existing distribution and sales.
• Assist in developing & activating custom regional marketing plans designed to increase brand awareness, trial, and brand passion.
• Identify relevant and region-specific marketing events for brand activation, product support, and sales.
• Assist in managing industry seeding programs.
• Assist in managing regional sampling programs.
• Make On-premise the cornerstone and foundation of our market entry and the brand-consumer interaction strategy via first-class grassroots sales effort. Success requires a tactical execution of menu placements, mixology training, and event productions.
• Create and foster relationships with bar staff, nightlife influencers, and opinion leaders.
• Conduct tasting and product presentations to members of the trade and consumers. Attend relevant events such as tasting events, tequila pairing dinners, etc.

What we look for in an employee

• Professional and personable
• Very diligent and detail-oriented
• Deadline-focused and goal-driven
• Resourceful
• Helpful and service-driven
• Self-motivated with strong time management skills and thorough follow-through
• A sincere individual with strong ethics
• You are eager to learn
• You are an excellent communicator who values face-to-face conversations
• A strong executor who gets things done
• You are trustworthy and exercise great humility
• You love what you do; your craft is your passion

Required Qualifications

• Proven ability and experience in selling, marketing, and promoting fast-moving consumer goods.
• At least 3-5 years of sales/marketing experience in the spirits segment
• Knowledge of distribution channels and experience in managing distributors.
• Must possess a strong business acumen focused on leadership & entrepreneurial business skills
• Self-motivated individual, thriving in both autonomous and team environments
• Strong interpersonal skills with excellent written and oral communication
• Strong presentation skills
• Financial and business acumen in the areas of data analysis, budgeting, reporting, planning, and sales knowledge
• A successful track record in executing sales strategies and initiatives
• Able to obtain and meet industry licensing requirements as needed
• Self-starter who thrives in a fast-paced environment and can contribute strategically to the bottom-line objectives of the company
• Passion for people and developing brands
• Excellent organization skills, multi-tasking, and project management skills are required, including the ability to manage multiple competing priorities
• Must be able to travel as needed
• Must possess a valid driver's license and secure and maintain auto-liability insurance by state laws
• Must be 21 years of age

Benefits

• Full benefits including health, dental, and vision
• Paid time off
• Flexible work environment

Physical Demands & Work Environment

• Prolonged periods of standing and walking
• Ability to lift up to 30 pounds

Cambio Tequila + Culture

Make the best tequila in the world.

We are the rebels, disruptors, and outsiders trying to bring new ideas, views, thoughts, and passions to a 500-year-old tradition. We are incredibly curious; we question every detail and every part of our process, and this extends throughout our company. It is our DNA, and it is required for every member of our team to embrace it with all enthusiasm.

We will operate our brand with a devoted sense of urgency, open minds, new thinking, and immense effort to attack issues and problems as they arise. We will provide an unending and uncompromised dedication to our customers, both large and small. We work to achieve their complete faith in us and devote every resource to ensuring they have every tool needed to aid Cambio's success.

We will work to form genuine partnerships and relationships that extend for decades, treating our team and partners like family. We are not in the business of building a brand to sell quickly; we are building it for generations to come in a way that no one does today. We are passionate and devoted to every detail of our company and every team member who joins our mission.

We will set the bar at the highest level for ourselves and what we will accomplish, growing into the Gold Standard for quality, focus, and brand management. This high bar is for each and every one of us, both individually and as a team, and includes setting aggressive sales targets, aggressive new market targets, and aggressive consistent growth that focuses on depth and quality.