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    Head of Marketing - Los Angeles, CA, United States - Roman Health Pharmacy LLC

    Roman Health Pharmacy LLC
    Roman Health Pharmacy LLC Los Angeles, CA, United States

    2 weeks ago

    Default job background
    Description
    Aero is on a mission to redefine air travel—inspired by the golden age of aviation, designed for modern life.

    Direct, premium flights from private terminals offer our guests the comfort of low-contact travel and the effortlessness of flying private.

    We take pride in a job well done and in the company that we are building together.

    As Paid Media & Performance Marketing Lead at Aero, you will take the reins of our paid media strategy on search, social, and display – optimizing performance, exploring new channels, and owning our digital acquisition funnel.

    Working directly with our Head of Marketing, Creative Director, Copywriter, and other cross-functional teams, you will be responsible for managing the accounts day-to-day and guiding our paid digital initiatives that support overall business goals.

    Your immediate focus will be the hands-on execution and ownership of our acquisition funnel, where you'll run and optimize existing Google Ads and Meta campaigns and drive CRO experiments.

    You'll be the key person responsible for leveraging these channels to achieve customer acquisition and revenue growth targets.

    This means diving deep into the day-to-day execution, becoming obsessed with A/B testing, and making data-driven decisions to improve results.

    Once you've turned our Google and Meta accounts into well-oiled machines, you will have the opportunity to explore new paid digital channels.

    This role at Aero is a unique opportunity to join a growing company at the intersection of hospitality, design, and travel.

    You'll have a key voice in helping direct our brand's communications strategy to grow the business.

    We need someone who's able to overlap a majority of the day with our team based on Pacific Time and willing to go above and beyond to help us achieve our ambitious goals.

    Lead hands-on execution and ownership of our paid acquisition strategies, optimizing Google Ads and Meta, running A/B tests and CRO experiments to achieve acquisition and revenue goals
    Execute the mechanics of PPC campaigns, including bid management, audience testing, creative asset building, and auto-bidding strategies
    Ensure seamless alignment of paid media campaigns with overall business objectives, leveraging data-driven insights
    Lead integrations for all ad platform tracking and analytics with Segment, GTM, and GA4
    Work with big data sets to analyze performance and make data-driven recommendations
    Assist in the development of new creative assets including seasonal brand and sales campaign initiatives
    Drive paid digital opportunities, unlocking new channels, acquisition funnels, and/or promotions that drive sustainable and scalable growth
    Other projects as assigned
    5+ years of experience leading paid digital strategies with expertise in scaling Google and Meta Ads at early-stage startups
    ~ Hands-on experience and knowledge of Google and Meta ad platforms and API / tracking integrations, including Segment and Google Tag Manager
    ~ Deep understanding of the mechanics of PPC campaigns
    ~ Bachelors degree in Marketing, Date Science, Software Engineering, or related field or equivalent work experience
    ~ Experience working with travel, hospitality, or luxury brands a plus


    Time Off:
    unlimited vacation, sick, bereavement, and holiday

    Benefits:
    medical, dental, vision, life, disability, 401k, health FSA, dependent care FSA

    Stock Options:
    the opportunity to own a piece of Aero
    $Aero is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.
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