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    Head of Growth Marketing - Los Angeles, United States - clarity recruiting

    clarity recruiting
    clarity recruiting Los Angeles, United States

    2 weeks ago

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    Description

    THE ROLE:

    The Head of Growth Marketing (Or Head of Growth & Retention) is responsible for the media,

    revenue and growth of the online channels in an omni-channel environment. Our ideal

    candidate is a data-driven professional who is experienced in media and creative strategy,

    acquisition testing, retention marketing and influencer marketing. In this role, you will be

    responsible for expanding existing paid channels, scaling our influencer programs, and opening

    up new channels to drive reach and scale.

    As a crucial member of our team, you will spearhead strategic planning, including creating

    detailed forecasts for our direct-to-consumer (DTC) business growth and developing plans to

    surpass forecast targets and return on ad spend (ROAS) goals. You will lead conversion rate

    optimization and devise strategies to improve customer retention and lifetime value. As an

    integral part of our brand's evolution, you will help us guide brand positioning and audience

    strategy to refine and expand our messaging and product-market fit. Additionally, you will

    manage the profit and loss (P&L) for the online division and gradually build out an internal team

    to support our growth objectives.

    What were looking for

    • Highly motivated digital leader with broad media management experience; ideally with a track record of aggressively growing a start up brand within the CPG space
    • An expert in scaling, budgeting and managing advertising campaigns and/or agencies specific to Meta, TikTok and other key platforms
    • Proven experience and knowledge in growing brand awareness and Influencer programs (TikTok/IG specifically)
    • A strong strategic thinker and planner - understands how to model and forecast different growth scenarios with ease; able to prioritize initiatives and tactics that will drive the most impact and value to the brand, and articulate the goals to executive team
    • Strong knowledge of media agencies, industry leading tools, testing best practices, creative processes and internal + external talent within the digital space

    Responsibilities

    Quickly evaluate, and put in process a media improvement plan and strategy to grow

    existing paid channels, while expanding to additional growth channels

    Manage and direct agency, marketing and creative teams while putting in place processes

    and procedures to drive success metrics

    Lead strategic planning, including detailed forecasting of the DTC business and establishing

    the resource plan to hit and exceed forecasts

    Create a comprehensive CRM/retention strategy including development of email & SMS to

    drive revenue, AOV and LTV

    Establish customer feedback process and establish NPS

    Develop a program, resources and goals with our brand manager to aggressively grow our

    TikTok brand ambassador and influencer programs

    Help us navigate brand positioning and audience strategy to deepen and expand on our

    product-market fit

    Develop creative advertising testing strategy and develop an ongoing pipeline of creatives

    including copy, videos, photos, graphics, and animation

    Spearhead the ideation of ongoing Kevin Hart creatives and content plans with the support

    of the marketing and creative teams

    Develop and execute a creative process to establish effective and compelling brand

    messaging that drives interest and trial with prospective customers

    Present test learnings, hypothesis and results to creative team and CEO and help direct

    content to optimize best-in-class assets with breakthrough performance

    Generate growth strategies (activations, partnerships, social, gamification) to expand the

    companys fan base and community engagement

    Lead the marketing director and brand manager in the online strategic initiatives, goals,

    priorities and reporting structure

    Implement best practices for testing frameworks, analysis, attribution and reporting

    methodologies

    Experience and Key Attributes:

    • 3-5 years digital experience in a direct-to-consumer business
    • Strong analytical skills and experience with web analytics programs
    • Solid understanding of media buying practices and related KPIs
    • Experience in scaling influencer programs and developing UGC
    • Creative growth marketer with institutional knowledge of best practices
    • Passion for health and wellness products
    • Enthusiastic and self-motivated
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