Head of Marketing - Los Angeles, CA, United States - Abbott Laboratories

Description

Group Marketing Manager High Voltage Therapies page is loaded Group Marketing Manager High Voltage Therapies

Apply locations United States - California - Sylmar time type Full time posted on Posted 2 Days Ago job requisition id Abbott is a global healthcare leader that helps people live more fully at all stages of life.

Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.

As a global leader in Cardiac Rhythm Technologies, our breakthrough medical technologies help restore people's health so they can get back to living their best lives, faster.

Our location in Sylmar, CA, currently has an onsite opportunity for a Group Marketing Manager High Voltage Therapies.

This includes implantable cardiac defibrillators, cardiac resynchronization therapies, and novel therapies that provide value to our various customers and improve the standard of care.

The leader will work to establish a cohesive vision and strategy on how the portfolio will position Abbott CRM for leadership and work with various stakeholders to ensure the right investments to develop innovative new platforms.

This includes development of strategic marketing plans and activities that drive the flow of new products to our customers in a manner that addresses customer needs, and highlights differentiation and value.

The GMM is responsible for the product from identification of customer and market needs/wants, to concept and product development, claims and data development, supporting product launch teams, and long range portfolio management.

Support the commercial organizations in achieving Plan/Update objectives.
Provides direction and input to all in-house groups such as PMO, Operations, Finance, R&D, Quality, and Regulatory that affect the successful achievement of business objectives
Leads within the business unit or related sub-functions.

The GMM is responsible for creating global demand for CRM products in a customer-centric manner (exemplified by high satisfaction of needs, and therefore appropriately differentiated and adding value) by developing and overseeing execution of the strategic marketing plan for Connectivity and Digital Solutions.

This includes definition of and segmentation of the market, value proposition, targeting and positioning, claims development, and user needs definition.

The GMM will need to be able to collect critical qualitative and quantitative data through market research, customer and field engagement and both analyze the data and work with financials to quantify the opportunity
Create clear, compelling, data-driven recommendations, POVs and other deliverables that support annual marketing initiatives by using market research and insights from analytics to shape and refine connectivity

Utilize market research, customer input, sales input, and other means to ensure profitable and differentiated products are delivered to market.

External Communication- Interface with consultants, marketing research firms, other vendors, and customers to effectively manage and grow business profitably, while maintaining a customer focus woven throughout all activities.

Competition and Positioning- Thoroughly understand competitive offerings and provide development/commercial organizations with appropriate positioning to differentiate product(s) versus the competition in a profitable manner that adds value to the customer Product Definition- Ensure that appropriate Customer Requirements/Design Inputs are crafted to guide the development team
Develop the Marketing Plan- Incorporate all aspects of the strategic direction
Offer leadership to R&D and support organizations throughout development cycle (e.g. lead trade-off analysis...customer, financial, and timeline impact)
Support downstream marketing and commercial activities where needed
Ability to leverage knowledge of product development process to help streamline time to delivery and reduce risk

Internal Communication:
Responsible for creating a clear line of communication between Global Upstream Marketing and all other areas that affect the product
This include key partners and stakeholders including downstream marketing partners, R&D, Clinical, and Program Management among others
Collaborate effectively across the organizational matrix, with colleagues from a range of disciplines including Marketing, MarCom, Education, Sales, IT and others within our business units and corporate organizations

manages vendors that work on our projects and partners with internal resources (i.e. vendor management, etc.) The GMM is responsible for achievement of the goals and objectives of Global Marketing, the Division, and each of the Areas.
Performance will be monitored versus the annual marketing plan, and execution against the action items and financial objectives.
Must ensure compliance with the Quality System, and all Ethics/Compliance guidelines.
Bachelors Degree (± 16 years); Masters Preferred (Major/Field of study - Marketing, Business, Life Science/Biomedical Engineering, or Software related field
8-10 years of experience in marketing/product management, including international experience with in a global company. Healthcare industry, and/or medical device experience preferred.
~ Experience supervising staff, specifically managing managers and producing results through others.
~ Experience prioritizing and managing project initiatives across multiple functions and/or business units. Experience working in a broader enterprise/cross division business unit model preferred. Strong project management, team skills, and influential management.
~ Ability to travel, approximately 40%, including internationally.

Training and career development , with onboarding programs for new employees and tuition assistance
~ Financial security through competitive compensation, incentives and retirement plans
~ Health care and well-being programs including medical, dental, vision, wellness and occupational health programs
~ 401(k) retirement savings with a generous company match
~ The stability of a company with a record of strong financial performance and history of being actively involved in local communities

Learn more about our benefits that add real value to your life to help you live fully:
Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at , on Facebook at and on Twitter @AbbottNews and @AbbottGlobal.
CRM Cardiac Rhythm Management


LOCATION:

WORK SHIFT:
Standard


TRAVEL:
Yes, 20 % of the Time


MEDICAL SURVEILLANCE:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

EEO is the Law link - English:
EEO is the Law link - Espanol: Abbott is about the power of health.

For more than 135 years, Abbott has been helping people reach their potential — because better health allows people and communities to achieve more.

With a diverse, global network serving customers in more than 160 countries, we create new solutions — across the spectrum of health, around the world, for all stages of life.

Whether it's next-generation diagnostics, life-changing devices, science-based nutrition, or novel reformulations, we are advancing some of the most innovative and revolutionary technologies in healthcare, helping people live their best lives through better health.

The people of Abbott come to work each day with relentless energy, enthusiasm and a promise to enhance the health and well-being of millions of people.

They push the boundaries to help manage and treat some of life's greatest health challenges.

We invite you to explore opportunities at Abbott , to see if your talents and career aspirations may fit with our openings.

An equal opportunity employer, Abbott welcomes and encourages diversity in our workforce.
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