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    Head of Marketing - Los Angeles, United States - arketa

    arketa
    arketa Los Angeles, United States

    10 hours ago

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    Description
    [Full Time] Head of Marketing at arketa (United States) | BEAMSTART Jobs

    Head of Marketing

    arketa United States
    Date Posted
    20 Jan, 2023
    Work Location
    Los Angeles, CA, United States
    Salary Offered
    $85000 — $150000 yearly
    Job Type
    Full Time
    Experience Required
    6+ years
    Remote Work
    Yes
    Stock Options
    Yes
    Vacancies
    1 available
    About the role


    arketa is looking for our first marketing hire to continue scaling our product for wellness studios and individuals As a founding team member, you'll help us test and build our acquisition channels from the ground up, refine our messaging, and experiment with offers to help grow our user base.

    We're looking for a data-driven marketer with experience in SaaS to drive lead generation through paid campaigns, email marketing, events and more.

    You will work closely with Sales to optimize conversions and help nurture leads into paying customers.
    The ideal candidate is a hands-on operator who's built and scaled revenue in a fast-growing startup environment.

    You will:
    Own and manage our website, build landing pages and convert visitors into MQLs and SQLs
    Partner with the sales team to help define and understand their target segments and plan campaigns to drive additional leads
    Drive paid acquisition strategy across multiple channels, by analyzing conversion trends. This will include paid ads, email, events, texts, social, gifting, account-based marketing and what YOU create.
    Organize and launch creative campaigns & messaging tests to test performance
    Manage relationships with advertising and technology partners to accelerate user growth
    Build, design, document, and execute unique user journeys to increase lead volume and quality
    Evaluate our current tools and stack to increase insight and performance

    About you:

    5+ years of proven multi-channel marketing experience within software/SaaS.
    Experience with Hubspot, Customer i.o, Webflow, Intercom, Google Analytics, AdWords
    Analytical and deep understanding of pipeline management and metrics including CAC, LTV, CPL, and ROI
    Data-driven (including Excel and data analysis skills) to prioritize opportunities and evaluate the performance of campaigns
    Desire to be accountable for hitting marketing performance targets and KPIs
    Strong understanding of performance marketing and comfortable A/B testing and scaling results
    Ability to work cross-functionally with design, product, and sales
    Great at communication and ability to source and build relationships with external agencies
    Excellent prioritization skills and can roll up their sleeves and get things done from start to finish
    Likes to take risks and challenge the status quo
    Experience or passion with wellness studios a big plus.
    It's not expected that you have expertise across all of these areas.
    We're looking for someone with strengths in one or two areas, and an interest to grow and learn in others
    About arketa

    Everything for your fitness or wellness business.


    Company Size:
    People

    Year Founded:

    2020


    Country:
    United States


    Company Status:
    Actively Hiring

    Looking for Partners

    Looking for Clients

    Raising Funds

    Share This Job
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