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    Marketing Manager III - San Francisco, United States - Bayone

    Bayone
    Bayone San Francisco, United States

    1 week ago

    Default job background
    Description

    Notes from the HM Call:

    EBAYJP

    HM :
    meghan-darroch-b846a754 /

    Location :
    San Francsico-hybrid , Tuesday, Wednesday, Thursday

    BR :
    $73.47

    Duration :
    Would be getting extended

    About the role : Important functions for this role is interacting with cross-functional teams and get work out of them. Working with agencies, developing marketing plans and execution. Making sure all the deliverables are on time. Executional pieces will be really important. It will rely on their ability to work closely with the cross functional teams for the deliverables. Experience in that area, ad agencies, cross functional integration experience will be really important. Education is not that important. Really strong background in eBay or collectibles, need to hit the ground running. Ability to pick up and run and go with the executional pieces will be really important. The collectibles piece would be helpful as the collectibles business will be a little bit intricate to learn if they haven't worked on it before. So, just for the actual speed of them, it would be actually easier for them.

    Marketing tools : Will be using , and Figm will be seen creative in, basic level usage, will not be developing programs.

    Team :
    Meghan and Kate (Director).

    They are in a unique position where Meghan is the Marketing lead in the collectibles as a whole, which means that she deals with all of the cross functional partners who are responsible for all the owning the integrated marketing plans.

    They would also be working in a much larger squad.
    Anything that stood out from the previous candidates: Ability to navigate relationships. Able to not only a deck of work but they certainly have to do a lot more of selling. So the more confident and keen to present their materials is very important.

    Meghan will be leading to some degree, removing roadblocks but it would be easier if they know few of the pointers.


    Interview process : Meghan will do an initial screening after reviewing and then Kate will be talking to them. 2 rounds on Zoom for sure.
    Doesn't have to be a professional experience on the collectibles. It can be their hobby. Sports trading cars is a huge collectible business. Top category- Sports trading card, MLB, NBA, release drops, CCG (collectible car games), Pokeman cards, some card games.

    Some case breaks which is kind of new behaviors or into some kind of lives, some sort of eBay lives or auction lives.


    Years of experience : 5-6 yrs will be a sweet spot, anything above 8yrs will not be considered. Need someone with more strategy.

    Top 3 must of have skills : should be able to make the deck well. Professional to excel. Brand guidelines.
    Brand marketing is 360. So should know how to connect to all the channels. Own the paid marketing pieces.

    That would include creative dashboards and media planning and that would be across a variety of different mediums, anything out of home, displays, they would be working on TVs so no sponsor.

    Partnerships will be one of things that they would be activating.
    There will be potential for live events and they might have to travel all around the country. Some main ones like San Diego, Ohio, MN, NY. No International travel.

    Vendors attended:
     Ursus, Tek systems, Populus, Onward, Solomon, Rose, Pyramid, Judge, Bayone, Aditi


    Role Overview:

    The Associate Marketing Manager will play a crucial role in our Brand Marketing department with a focus on our collectibles business; responsible for driving the execution of marketing campaigns and facilitating cross-functional integrations.

    This role requires strong executional foundations with a blend of creative thinking, project management skills, and an understanding of brand strategy.

    The ideal candidate is passionate about delivering impactful marketing initiatives and thrives in a collaborative, fast-paced environment while being able to manage competing priorities and pivot when necessary .


    Key Responsibilities:

    Campaign Execution:

    Lead the end-to-end execution of marketing campaigns, event support and partnerships, ensuring alignment with strategy, brand guidelines, objectives, and timelines.

    Collaborate with the creative team to ensure compelling and consistent messaging across various channels, including digital, social media, print, and events.

    Monitor and analyze campaign performance metrics to identify areas for optimization and improvement.


    Cross-Functional Collaboration:

    Foster strong relationships with cross-functional teams, including the business unit, CRM teams, agency partners and product marketing to ensure seamless integration of marketing efforts.

    Act as a liaison between different departments, facilitating communication and collaboration to achieve unified brand messaging.
    Drive cross-functional projects that enhance the overall effectiveness of marketing initiatives.


    Strategic Planning:
    Contribute to the development of comprehensive marketing strategies that align with overall business goals and brand positioning.

    Work closely with the marketing manager to implement strategic initiatives and adapt campaigns based on market trends and consumer insights.


    Budget Management:

    Assist in the budget planning process for marketing campaigns, ensuring efficient tracking and reporting on allocation of spends to maximize ROI reporting.

    Track and manage campaign expenses, providing regular updates to the marketing manager.


    Qualifications:
    Bachelor's degree in Marketing, Business, or a related field.
    4+ years of experience in marketing, with a focus on campaign execution and cross-functional collaboration.
    Strong project management skills with the ability to multitask and meet tight deadlines.
    Excellent communication and interpersonal skills to foster collaboration across teams.
    Analytical mindset with the ability to interpret data and draw actionable insights.
    Familiarity with marketing tools and platforms , Figma, Airtable etc)
    Ad Agency experience a benefit
    Collectible Or Trading Card industry experience a benefit
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