Gabriela Tylenda

Dropbox & Dropbox Sign | 2020 - 2023 

Illustrator/ Designer

•Spearheaded the illustration style and design direction for the “Remotely Curious” podcast at Dropbox, providing creative leadership to ensure cohesive visual branding.

•Created engaging content for social media platforms including TikTok and Instagram, producing posts, stories, and stickers that resonated with the target audience growing following by 10k in one month.

•Led brainstorming sessions with Brand leadership for the core business & Dropbox Sign Blogs by crafting editorial illustrations that seamlessly aligned with the thematic content of the articles.

•Managed the team in the creation of assets for the “Remotely Curious” podcast, ensuring consistent branding across visual elements.

1-800Flowers | 2020

Graphic Designer (Freelance)

•Re-designed the typography/logo/color and packaging with a sustainability angle that led to a new brand design. As well as product illustrations for social to relate to the everyday consumer.

•Designed brand identity systems, website layouts, packaging and social strategy/content for one of 1-800Flowers numerous small business clients.

•Developed strategies and art direction for website development and new homepage design.

Earnin | 2019 - 2020

Visual Designer/ Illustrator

•Led the illustration rebranding and art direction for both the consumer and employer business segments.

•Implemented the creation of a versatile asset library, integrating illustrations seamlessly across the product, website, and impactful mobile/web advertisements to captivate attention and drive user engagement.
 

•Collaborated with Design, Product, and in-house animation teams to create advertisement and marketing campaigns.
 

NPR | 2018 - 2019

Editorial Illustrator (Freelance)

•Alongside the Director built a illustration system over the course of the first year to establish a refreshed brand voice and visual personality. And how illustration can be a key part of the Next Generation Radio program.

•Collaborated with journalists to visually capture their stories into 6 article illustrations and 6 portraits for web, which worked as the visual component to pair with their audio piece.

Maryland Institute College of Art (MICA)

• Bachelor of Fine Arts 2015 - 2019
• Illustration Major