I Wish, I Wish for... a Perfect Publisher
TAKING A LOOK AT WHAT MATTERS MOST TO WRITER-PUBLISHERS ON beBee
Preface: For the record, I'm a beBee booster. Have been since beBee Social Marketing Director John White, MBA first suggested to me that it was going to be a great place for independent writers to hang out. John and I had been online friends on LinkedIn for quite a while at that point, co-members of several groups, and fellow group owners. So I trusted his recommendation, gave beBee a try, and have never looked back. Well, at least, not often, anyway.
However, there are boosters and there are boosters. I've never been of the variety that is all whoops and back slaps. Rather, I am of the variety which believes that caring authentically is evidenced in the willingness and ability to constructively criticize, and to engage in a mutual journey of support and improvement. Be warned that this post is offered in that vein. And if that makes you uncomfortable stop here.
As a writer —or perhaps more aptly, a professional who writes — the self-publishing function on any social media platform is what attracts me first and foremost. Indeed, I did not become really active on beBee until the Producer function was introduced. But wait, I don't want to get ahead of myself.
I began publishing long-form posts on LinkedIn in April, 2014, when the platform was opened to the first 25,000 independent writers (non-Influencers). And some 80 posts later, I continue to publish there to this day.
In between the time I began on LinkedIn and the time I started seriously on beBee, I took a run at publishing on Medium, although with lackluster results, at best. Starting before my LinkedIn days and continuing into the present, I also published several industry-specific blogs, on both Blogger and WordPress. And I've also done a fair amount of guest-blogging on websites owned by others, using whatever publishing functions those sites employed.
Consequently, while I do not pretend to be a UX expert — I'll leave UX to John Vaughan — I have accumulated sufficient hands-on experience to know what I like and what I don't like, and more importantly, what works for me, and what doesn't. What follows is my "short list" of essentials. To which I invite you to add yours in the comments following this article.
First, however, let me detour slightly to a pet peeve I had for almost two years with LinkedIn, and which I'd like to call to beBee's attention here.
As an exercise in updating and comparison, I recently published a piece on "Chasing the Trend" on both beBee's Producer and LinkedIn's long-form publisher, in the native format respectively of each platform...
In doing so, I learned that the LinkedIn publisher has been updated recently, and looks and feels more like the publisher on Medium, with fewer obvious composing icons, and to my mind, a much less user-friendly system than before. If I had to guess, the change is likely driven by the desire to make formatting as uniform and automatic as possible, so as to minimize the need to acquire formatting skills as a prerequisite to publishing on the platform. Just rattle off some copy, use one or two composing functions, and press publish. Maximum quantity of posts onto the platform, and in typical LinkedIn fashion, damn any and all considerations of quality, as though it mattered not a whit.
Anyway, let's not get into all that. Over the last year and a half, I published several rants against LinkedIn management publishing policies, with a resulting fairly high level of engagement among LinkedIn and beBee users. If you've never run across them, and happen to be interested, you can find the relevant links at the end of this article.
Instead, let's talk about a surprising discovery I made when I posted the piece to LinkedIn. One of the evolutions that really ticked off me and a number of other independent writers at LinkedIn was the later LI practice of tagging the posts of anointed Influencers onto the ends of our posts. This, in effect, turned us into warm-up acts for the "main performers".
In other words, when a reader scrolled to the end of one of my pieces, which was what attracted that reader in the first place, he or she would be jumped over onto the post of an Influencer or other LI-anointed writer. This meant that whatever following I personally developed, and whatever attraction my followers felt toward my work — my "personal brand", if you like — was being subverted and used by LI to promote a group of writers from which I was excluded.
Understand that it wasn't always that way on LinkedIn. Initially, when you scrolled to the end of one of my long-form posts, you found a couple more of my earlier posts. So, if you liked the first one you, you could continue on to read more of my work. But that all changed about four to six months into the life of the long-post platform, and despite my railings and those of other independent writers, the practice continued. Until, apparently, very recently.
When I published my latest long-form post on LinkedIn, this is what I saw...
What you see here are the heading and the end of the post. Note that at the end, the LinkedIn Influencers have disappeared, and been replaced by links to three of my earlier posts. Which is the way things were to begin with, before LinkedIn set off on its disastrous course of Influencer-marketing. And which is the way things should be, IMHO.
I doubt that any of my published calls for a return to this practice really played a part in the reversion, although one never knows. What I do know is that it takes someone with publishing sense to understand this particular issue, and so I am hopeful that the reversion is a signal that the new ownership of LinkedIn has brought with it some respect for the core relevance of the publishing function to the overall health of the platform.
Compare my current experience with this post on beBee...
Notice that beBee still uses my post to promote the work of other writers. This is something I find difficult to swallow in its present form.
I understand how promoting the work of a wide variety of writers helps the platform and the community to grow and strengthen. So, I do not have an objection per se to having blurbs about the work of other writers at the ends of my posts. I simply believe that who gets highlighted should be my choice. Provided only that two out of the three notices point to beBee producers other than myself.
I should be able to make those choices immediately prior to publishing a post, just as I choose three hives in which I want to share the piece. And if I fail to make the choices, then the slots should be filled by default by beBee according to whatever system of selection it has in place.
Please understand that I am not necessarily objecting in this case to having, for example, one of Paul Croubalian's posts promoted at the end of my post. Paul and I often comment on, and share each others posts. But speaking bluntly, there are writers out there whom I have actually "muted" in my own feed, and whom I have no interest in, nay, actually object to promoting. Elitist? Absolutely not. Clique-ish? Again, no. If anything, it's a matter of structuring things from top to bottom in the spirit of Affinity Networking. Where affinities should be self-designated and not imposed.
End of gripe and recommendation No. 1...
I will be sharing this complaint and suggestion in Bennie Pinto's Gripe Hive. And now let's turn to a list of other suggestions in the service of wishing for a perfect publisher.
It would be great to have a reliable mechanism for going back to the last saved interim draft. As it stands, if you botch or accidentally delete a section of text, and before you can back out of the draft, the auto-save kicks in, the only version you can recover is the botched one.
It would be great to have better control over the font size of body text. Right now, body text seems to get bigger or smaller at random, no doubt because of some unseen sequence of commands that have been inserted by the publishing software.
It would be advantageous to be able to better control the left/center/right placement of images. Right now some pretty strange things happen in the dynamic reformatting for mobile devices; and the only consistently reliable way to place images is to center them with no text wrapping.
It would be terrific to reach a position of true WYSIWYG, or in the alternative have a "preview" mode that would allow one to see what the published piece will look like, without actually publishing it. Now, at times what one gets is not what one sees in the publisher draft/edit mode.
It would be nice to have some explicit guidelines as to acceptable image sizes (in pixels) that can be accommodated by the publisher.
It would be less aggravating if the publisher accommodated a greater number of symbols such as the em-dash and the international copyright symbol.
It would be helpful to be able to group one's past posts on one's Producer Profile Page in an order other than just chronologically by date of publication. This to facilitate putting together parts of a series of posts, or groups of posts related by general topic or genre.
It would be a big help to authors seeking to build a readership to have available a button for following the author that could be placed in the post itself.
This list is far from complete, and there may be features suggested that you disagree with. As well, you are cordially invited to add your suggestions, comments, and criticisms to this post.
Remember, we are here wishing for the perfect publisher. As aiming high is always the best way. — Phil Friedman
Afterword: Some of the points touched upon here were previously made, in one form or another, by John Vaughan in his article "The Mirror : 100 Posts : Our Content Profile". I highly recommend reading John's post as well, and the long chain of comments attached to it. Most of us recognize that beBee is young and, as such, is a work in progress. What I ask you to keep in mind is that often being constructively critical is more caring that unreflective cheerleading.— PLF
Author's Notes: If you found this interesting and worthwhile, and would like to receive notifications of my writings on a regular basis, click the [FOLLOW] button on my beBee profile. As a writer-friend of mine says, you can always change your mind later.
If you're curious about some of my previous postings about the publishing platforms on both LinkedIn and beBee, you can take a look at some of the following:
"Affinity Networking Is On the Line"
"Arrogant Control Is Not Leadership on Social Media... Or Anywhere Else"
"Take Your Algorithm and Shove It!"
"View Count on Pulse Posts Headed to Oblivion"
"Publishing in the Shadow of the LinkedIn Oracle"
"Lessons Learned from Publishing in the Shadow of the LinkedIn Oracle"
About me, Phil Friedman: With 30 some years background in the marine industry, I've worn numerous hats — as a yacht designer, boat builder, marine operations and business manager, marine industry consultant, marine marketing and communications specialist, yachting magazine writer and editor, yacht surveyor, and marine industry educator. I am also trained and experienced in interest-based negotiation and mediation.
In a previous life, I was formally trained as an academic philosopher, and taught logic and philosophy at university.
The (optional-to-read) pitch: As a professional writer, editor, university educator, and speaker, with more than 1,000 print and digital publications, I've recently launched an online program for enhancing your expository writing: learn2engage — With Confidence. My mission is to help writers and would-be writers improve the their thought and writing, master the logic of discussion, and strengthen their ability to deal with disagreement.
To schedule an appointment for a free 1/2-hour consult email: info@learn2engage.org. I look forward to speaking with you soon.
#BEBEEVERSUSBEBEE #AFFINITYNETWORKING #BEBEE
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Comments
Kevin Pashuk
7 years ago #92
don kerr
7 years ago #91
Phil Friedman
7 years ago #90
thank you Ben. I will leave my reply up because it clarifies what I've been suggesting, and may be useful to the discussion. I agree with you about the advantages of authors promoting not only their own work, but that iof others as well. I just believe each of us should have a say in which authors are associated with us and our work. Thanks.cheers!
Phil Friedman
7 years ago #89
Sorry, Bennie, but I don't see why you say it's my math or why you comment is directed at me. My suggestion was originally that one of the three ad boxes at the bottom be for the author's posts, while the other two boxes highlight other authors CHOSEN BY THE AUTHOR OF THE POST. No algorithm involved, unless that author fails to make the selection. Thus, the author of the post gets to control who and what is associated with his or her work. Cheers!
Milos Djukic
7 years ago #88
Thanks Gerald Hecht, I will check.
Milos Djukic
7 years ago #87
You Phil Friedman are correct. And then we have some article ghost-written (by some self proclaimed ghostwriter) by some self proclaimed or corporate interests motivated "influencer", phew. "Content marketing", It used to be sad, even comical. Which content marketing? By some self proclaimed ghostwriter or some self proclaimed or corporate interests motivated "influencer"? The agony of social media writing :)
Phil Friedman
7 years ago #86
You, Milos Djukic. and Gerald Hecht are correct about the power of meeting a great mind in person. I was fortunate that while I was in graduate school Noam Chomsky spent several months there as a scientist in residence, and i had the opportunity to attend a couple of his seminar style talks. Much different from just reading his work. Cheers!
Phil Friedman
7 years ago #85
Yes, Aurorasa Sima, influence is in the eye of the beholder, or perhaps in the mind of the person hawking it. :-)
Milos Djukic
7 years ago #84
Milos Djukic
7 years ago #83
Yap Gerald Hecht, my friend (oops Our friend :)) loves this quote. Glory and respect should be above the mist or any kind of mystification. First of all, it is a great responsibility. Ego is a very strange beast, which is often unreasonably hungry. Then we become futile.
Milos Djukic
7 years ago #82
Gerald Hecht, Yes it was him, Edward Lorenz. My mother knew Niels Bohr (Bohr model of the atom) Nobel Laureate. She was a metallurgist. Unfortunately, Prof Mandelbrot has never received the Nobel Prize. I've experienced him as a humble man of the utmost integrity. It is hard to explain that someone's lecture can influence someone's change in thinking, but it is true. I realized that his praise was the most genuine. He was a fractal. We should not have the slightest doubt that any breakthroughs were preceded by “creative chaos”. Of course, such a creative chaos certainly involves some very heated discussions, confronted opinions and disagreements. I also believe that you have the potential for "greatness", please do not ask me how :))) You're different, my friend, definitely ("not necessarily in a good way" :)) A great person deserves no less.. I recently also met Paul C. Paris (Paris' law), pioneer of fracture mechanics. These are important things for a scientist. About your sense of humor: "For some people, childlike behavior, after reaching maturity, can be an indication of emotional immaturity. I have a tendency for revert to "childish" behavior. Children love to play; their game is a fascinating evidence of commitment to truth. Children are inexhaustible source of some of the most wonderful wisdom. The problem is that most adults with years gradually lose the mind of a toy. Termination of playing is the ultimate sign of the beginning of stagnation. Of course, I believe that we will not fall into a dangerous trap." - from "Leadership and Successful Human Conversations", LI long-form post, March, 2015 (https://www.linkedin.com/pulse/leadership-successful-human-conversations-milos-djukic?trk=mp-reader-card)
Milos Djukic
7 years ago #81
Me too Aurorasa Sima :)
Milos Djukic
7 years ago #80
Phil Friedman, I use C-Butterfly and Fractal metaphors, but very carefully and not always. Metaphor sounds like fun and fellowship in search of the essence of something that is complex. Social networks are complex adaptive systems, as well as our interaction and the final results: common progress and prosperity. "Interestingly, we find that the influence of the metaphorical framing effect is covert: people do not recognize metaphors as influential in their decisions; instead they point to more ‘‘substantive’’ (often numerical) information as the motivation for their problem-solving decision." - A quote from an article: Thibodeau PH, Boroditsky L (2011) Metaphors We Think With: The Role of Metaphor in Reasoning. PLoS ONE 6(2): e16782. doi:10.1371/journal.pone.0016782 (http://www-psych.stanford.edu/~lera/papers/crime-metaphors.pdf)
Milos Djukic
7 years ago #79
l Phil Friedman, Thank you. My position is very clear: Аn aggressive influencer marketing will be marked soon as the dark age of social networking. Once again here too, my comment: BeBee remarks: I am here to learn and write about anything which is important, including conversations about influencer marketing. The concept that will be adopted is of a crucial importance for the prosperity of beBee network. I care about this network and i do not call that influencer marketing. About real Influencers: "The real Iinfluencer is the man who is mainly preoccupied with the people and not with its own status. His or her status is the result of mutual respect. Indeed, influential people do not have to be "leaders" (or to have an official title). In its essence, real influence and affectivity should be always a two-way street. The moment when we start to believe that we are influential is at the same time the final moment for our own rigorous review, reconsideration and implementation of all necessary corrections." - from "Leadership Glossary, Principles and Future Trends", LI long-dorm post (4,500+ views), July, 2015 General remarks: Unfortunately, many people today have a tendency to unconsciously replace authenticity with an arrogance of influener marketing. Infuencer marketing is a lucrative and quite false business nowadays. All this is completely unnecessary and undesirable in social networks.The value of a "few paid influencers" is negligible compared to the army of satisfied users.
Phil Friedman
7 years ago #78
David Grinberg will I am sure attest, most metaphors (models) break down at some point or points. In the case of beBee, that variance occurs when we consider the freewheeling nature of social media compared to the tightly structured society that bees inhabit. And sticking too closely to the metaphor can, INHO, lead to misunderstandings and misinterpretations. That said, my friend, I'm good, if you're good. Thanks for all YOU do, not the least of which is to smooth the rough edges off the rest of us. Cheers!
Phil Friedman
7 years ago #77
Milos Djukic - Milos, thank you for tagging me in your comments on an article about, actually a pitch for Influencer Marketing ( https://www.bebee.com/producer/@luisana-cartay/what-is-influencer-marketing#c7 ). I am not comfortable in commenting in that thread because I have nothing good to say, either about the concept as delineated, or the article itself. But it is an important issues that has been alluded to here, so I will comment here. The description of Influencer Marketing contained in that article differs somewhat from the LI concept. The article describes "influencers" as ordinary-appearing people who have distinguished themselves on social media, and built their own large followings, i.e., people whom they "influence". The article further describes "influencer marketing" as identitying such people and hiring them to associate with a company's brand and recommend its products. The article touts this approach as highly successful, because these "influencers" have built up a high level of trust and respect in their social media follower, and so are in a position to have major impact with their recommendations. I object to the article on several counts. ... Cont. Pt II
Phil Friedman
7 years ago #76
Milos Djukic - Part II 1) There is no substantiating data for the claim that influencer marketing is highly successful. Like much of social media marketing claims about ROI are made but precious little, if any verifiable supporting data adduced. 2) As described, influencer marketing effectively uses hired shills to recommend for a fee specific goods and services, irrespective of the truth. Not only is this cynical and dishonest, but much worse than the practice of celebrity endorsements. At least with celebrity endorsements the public is well aware of the game, and if it chooses to believe at a gut level that wearing a particular brand of basketball shoes gives them affinity with the a particular star player, so be it. But when someone masquerades as just an "ordinary" Joe on social media who writes and whose opinions are respected, then secretly hires out to promote company's brand or product, that crosses the line into outright dishonesty, by a mile. Thanks again, for giving me a heads up on the article in question. But as I am sure you knew, it did not change my mind one bit as to the ethical and preactical bankruptcy of influencer marketing. Cheers!
Milos Djukic
7 years ago #75
Dear David Grinberg, kind sir, once again, I was sincerely and truly fascinated with yours abilities in the field of strategic communication. I have learned a lot of things thanks to you.. A good foundation is certainly unquestionable respect of diversity and a very careful interpretation of other people's attitudes. Communication is always a two way process and you're an artist in this field, my friend. You are a person which is loyal to themselves and also idea of togetherness. And all this with a strong personal integrity. Kudos.
Milos Djukic
7 years ago #74
Dear David Grinberg, kind sir, once again, I was sincerely and truly fascinated with yours abilities in the field of strategic communication. have learned a lot of things thanks to you.. A good foundation is certainly unquestionable respect of diversity and a very careful interpretation of other people's attitudes. Communication is always a two way process and you're an artist in this field, my friend.
Milos Djukic
7 years ago #73
Yes, It can happen.
David B. Grinberg
7 years ago #72
Phil Friedman, I appreciate your thoughtful response to my comments. Just a point of clarification which I know you can appreciate as a wordsmith like me: I used the term "launch" -- not "develop" -- per comparison of the time it took LI to launch Pulse vs. the time it took beBee to launch Producer. Again, 10 years for LI and 14 months for beBee from both platforms first going live. I think this is a fair comparison and demonstrates beBee's unequivocal commitment to Producer and the related improvements you suggested. For the record, I did not state, nor did I intend to imply, that it took LI 10 years to "develop" Pulse, which was the word you used. As a communication professional, like you, I am very selective with the words I use -- and "develop" was not one of them. Also, I apologize for any offense you took per my use of the term "worker bee" -- this metaphor was meant to show teamwork and team spirit on your part, as worker bees act in unison to build hives, etc. I believe this worker bee concept of teamwork to achieve a common goals was one of the key concepts in naming this platform. To wit: as Javier beBee previously responded to a question I asked him about why "beBee" was chosen as the name of this platform, "“Bees are hard workers. They build their hives -- communities -- and they make a lot of buzzing. In short, bees know about teamwork!” https://www.linkedin.com/pulse/bebee-swarm-social-stinger-aimed-squarely-linkedin-david-b-grinberg?trk=mp-reader-card Thank you for taking this into account, Phil, and for all of your helpful recommendations for improvement. You certainly produce a lot of sweet honey and beBee is fortunate to have you here.
Wayne Yoshida
7 years ago #71
could be the other way round, too. . .
Milos Djukic
7 years ago #70
Jim Murray
7 years ago #69
Javier beBee one of the things I have learned about you guys is that you are good listeners. I'm certain that over time, the beBee publisher will be everything that everybody wants it to be. I'm personally very happy with it as it sits. It's easy to use and the post can look very good if you don't go nuts with the fonts. After that it's all on the writer to deliver something interesting.
Phil Friedman
7 years ago #68
@ John White, MBA - Almost needless to say, I am extremely pleased that you feel that way To be clear, I personally don't, nor I think do many others expect that every conceivable improvement will be made to beBee in the near future. IMO, the objective is to have an ongoing dialogue, a kind of continuous feedback stream. In my experience, one of the objectives in any kind of development project (I personally know yacht building best) is to avoid heading down paths that turn out, after a huge investment in time and money, to be dead ends. And one way to avoid that is to listen to your loyal user base, which in this case has a major stake in beBee's success. BTW, from some private messaging I've received when this appeared on "the other" platform, I can tell you that people are not missing the high level of open exchange and management responsiveness on beBee. That, I submit, is effective marketing. I can only thank you for bringing me and so many others to beBee. We counted on your judgment, and I believe that I can speak for all in saying we were not disappointed. Cheers!
John White, MBA
7 years ago #67
Milos Djukic
7 years ago #66
Gerald Hecht, It has been an honor and pleasure to attend the plenary lecture of Benoit B. Mandelbrot (1924 – 2010), The Father of Fractals at the 11th International Conference on Fracture (ICF11), Turin, Italy, 2005. I had the opportunity to personally congratulate him, he said then Thank you. The title of this lecture is "Fractal analysis and synthesis of fracture surface roughness and related forms of complexity and disorder", Int. J. of Frac., 138 (e 1-4), 2006, pp 13-17, (http://link.springer.com/chapter/10.1007/978-1-4020-5423-5_3.). He was a genius, the silence in the hall was stunning. This lecture has changed me and my perception of science forever. I have published post on LinkedIn - "Fractals & Microstructural Disorder", about research of the great mathematician. (https://www.linkedin.com/pulse/20140511020021-248021126-fractals-beauty-of-complexity?trk=mp-reader-card). Some great people who have studied chaos and fractals: 1. Hesiod, ancient Greek poet, chaos pioneer 2. Lorenzo Lotto, painter and illustrator, artist of chaos 3. Friedrich W. Nietzsche, philosopher, researcher of philosophical aspects of chaos 4. Nikola Tesla, scientist and inventor, fractal engineer 5. Werner K. Heisenberg, theoretical physicist, father of uncertainty principle 6. Edward Norton Lorenz, mathematician, father of chaos theory 7. Benoit B. Mandelbrot, mathematician, father of fractals As the member of the Scientific Board of 14th International Conference on Fracture (ICF14), that will be held in the island of Rhodes, Greece, 2017., I am a co-chair of the special symposium titled: “Fatigue and fracture in aggressive environments: mechanisms and risk assessment”. Hesiod - Greek (ICF14, Greece, 2017) poet, chaos pioneer and Lorenzo Lotto- Italian ((ICF11, Italy, 2015) painter and illustrator, artist of chaos. Coincidence or chaos mechanics ? :)
Phil Friedman
7 years ago #65
Gerald Hecht - I agree. I think. As far as influencer marketing goes, as is the case so often, too many believe it is a one-size fits all solution. As I see it, influencer marketing works when selling fad goods, sneakers, designer jeans, lucury watches, and the like. Where buying makes one feel at one with the celebrity influencer. Another form is achiever-endorsement. If a major race car driver recommends a given tire brand, well, maybe that means something in the minds of many buyers of tires. But it is a mistake to think that if Richard Branson posts on LinkedIn, huge numbers of people will flock to the platform, for there are all manner of conduits by which to see and read about him and what he (nominally) thinks. If there is any attraction at all, it is the perceived opportunity to engage with him on the platform -- which perception is quickly smashed in practice. No, I firmly believe that the major attraction in influencer marketing is that it plays to the vanities of business ownership and management. "Hey, look at me, LI's ecec editor rubbing elbows with the likes of Oprah Winfrey and Gryneth Paltrow!" In the advertising and marketing business there are two ways to go: 1) pitch a campaign to the client that you think will be effective in the market, or 2) pitch a campaign to the client that you think the client will like and buy (even though you know it's a pile of bull chips out in the marketplace). I submit that, when it comes to growth in social media the purveyors of influencer marketing are pursuing the second of these approaches. Cheers!
Phil Friedman
7 years ago #64
Sorry, Milos Djukic, working on an iPhone. The link is: https://www.bebee.com/producer/@friedman-phil/key-tips-for-small-business-operators-and-the-marine-industry Should work. Cheers!
Milos Djukic
7 years ago #63
Thank you Gerald Hecht.
Milos Djukic
7 years ago #62
Wayne Yoshida, I think this is an excellent proposal.
Dean Owen
7 years ago #61
Bob who? :)
Milos Djukic
7 years ago #60
Phil Friedman, hyperlink (Key Tips for Small Business Operators and the Marine Industry) is not working.
Phil Friedman
7 years ago #59
Wayne Yoshida - re business content, here is an index of more than a dozen pieces tof genuine business content hat I invite you to review and share all over beBee, should you choose to do so. :-) Key Tips for Small Business Operators and the Marine Industry https://www.bebee.com/producer/@friedman
Wayne Yoshida
7 years ago #58
YES! Phil Friedman points out a very important distinction - this depends entirely on one's point of view -- as a writer trying to grow my audience, as I mentioned, I agree with Phil and would like to see my own posts promoted. Coming from a reader's side - one would want to see related topics to discover. Suggestion for beBee Hq: Can we have a way to SELECT either "View more from this author" or " View related topics"? This would be extremely helpful, although possibly difficult to implement. This will become very handy as the numbers of honey posts grows. I am having some difficulty sorting all the content out right now. cc: Federico \u00c1lvarez San Mart\u00edn
Wayne Yoshida
7 years ago #57
Thanks Phil Friedman - the comment about LI bashing was not targeting you specifically - it is intended to be general for all of us over here. And yes, I noticed you - and others - are adding some business stuff into your Producer mix - so this is good. Thanks for that. Keep on truckin'
Phil Friedman
7 years ago #56
Pascal Derrien that social media is not a place to be, but a way of life? There is no doubt that most of us are rooting for beBee to become all it can, and promises to be. And this discussion should be seen in that context. Oh, and BTW, this discussion was shared on LI and has already generated more than a couple dozen private messages from connections and followers there, asking me about beBee and expressing interest in joining. Cheers!
Phil Friedman
7 years ago #55
David Grinberg- Please understand that it is not I who am comparing beBee's journey to that of LI - although I am sure Javier and Juan would not turn their noses up at what MS paid for LinkedIn. :-) but as to the comparative development histories, it did not take LI 10 years to develop the publishing platform, but rather that time to hatch the concept -- which initially held, IMO, such great promise. Unfortunately, that brilliant promise was squandered precisely because of a failure to understand the advantages of stable organic growth, of which BTW Facebook is an example (whether you like the platform or not). It is important to understand, I think, that discussions like this do not bring beBee into disrepute, but celebrate its strengths. A fact that, I am sure, is not lost on J & J, but which may not be adequately appreciated by some "lieutenant" bees. Said with all due respect, in the humble opinion of a "worker bee".
Phil Friedman
7 years ago #54
Pascal Derrien
7 years ago #53
Pascal Derrien
7 years ago #52
Milos Djukic
7 years ago #51
Very true David Grinberg.
David B. Grinberg
7 years ago #50
Milos Djukic
7 years ago #49
Dean Owen Part 2: The army of small votes also form a great voice in social media and networks which is also influential, somethimes even more. It's the Butterfly Effect which is typical for complex adaptive systems (social networks), hence the term "Influencer" and influencer marketing in social meda and networks will undergo some revisions in the near future. We need self-organizing system (network) in order to be adaptive and sustainable. It is well known that "Fine scales influence large scale behavior" - the butterfly effect. An influencer marketing does not provide an adequate degree of self-organization in social networks. In order to achive best fit and sustainable development of any social network (complex adaptive systems) we need co-evolution of all writers here and that means “same rules” and status for all without highlighting of any tittle. Once again it's not about "Me", it should be only about "We".
Milos Djukic
7 years ago #48
Dean Owen, Some clarifications regarding influencer marketing in social networks. Part 1: Putting of selected individuals only trough influencer marketing in a place of product and aggressive personal branding brings with it a number of shortcomings and pushing us away from the essence of social networking. Luckily, there are people in social network (C- Butterflies) for whom knowledge exchange is a pure pleasure or a necessary challenge. "Who's Who" or "Top Professionals list" in a professional network? No, Thanks. The pervasive commercialization of everything that is human represents the current trend, particularly in social media. This is not capitalism. I'm not sure that it brings good to the selected individuals. In addition, this approach adversely affects the growth of customers trust and users experience (that is capitalism) in social networks. People are not products, especially those who are very successful. LI Influencers program on Pulse or anywhere else is a valid influencer marketing, but there is a danger of negative marketing by numerous dissatisfied end users of any product.
Milos Djukic
7 years ago #47
Thank you Dean Owen, I am a big fan and promoter of beBee. Please check "The Fractal Revolution in Society, Social Media First" on LinkedIn about some great benefits of beBee (https://www.linkedin.com/pulse/fractal-revolution-society-social-media-first-milos-djukic?trk=mp-reader-card).
Dean Owen
7 years ago #46
I am here to read and write about the world we live in, not to constantly be drawn into conversations about influencer marketing. As I said, and this is my opinion, I see nothing wrong with influencer marketing. We see it on posters, billboards, TV commercials all the time. Hiring celebrities to promote products, we never complained about that in the 50's/60's/70's/80's/90's. I do join you in your argument concerning the LinkedIn Influencer program which gives preferential distribution to a select number of appointed "Influencers" given that all you independent writers spilt blood building Pulse into what it is. But as far as I can see, beBee is democratic. I am sure all your feedback is being taken into consideration and as I said, I am confident that the beBee team of social media experts will consider such aspects as they continue to build this wonderful platform.
Phil Friedman
7 years ago #45
Dean Dean Owen - I certainly respect your opinion, although I disagree on several points. First, though, when I said "this list is far from complete" that was a device to encourage comment and engagement. I actually believe that the Publisher requires far less functionality than a "complete" wish list would delineate. Right now there are a few quirks, but they should iron out soon enough. As to the blurbs at the bottom of posts, I see our difference of opinion being generated from different points of view, mine as a writer (who still, BTW, gets paid at times to write) whose main objective is to build an audience and a following on beBee, just as I did on LinkedIn. Your POV seems to me to be as a reader wanting to be helped by having readings suggested to you, and you don't trust me or any other individual writer to do that, but prefer beBee to have that resonsiblity. Well, okay, I can accept that mistrust. But the bottom line is that unless I have the option of deciding what posts (or authors) are promoted at the bottom of MY posts, then MY posts are being used by beBee for its own ends independent of MY goals and objectives. BTW, that's what LinkedIn did for nearly two years -- namely, turned my posts into hooks for their anointed Influencer writers. Ironic because, given all the hullabaloo about Influencers, one would wonder why they needed to be promoted on the back of my writing. Seems to me it should have been the other way around. My posts should have been promoted at the ends of their posts. Cont ot II
Phil Friedman
7 years ago #44
Dean Owen - Pt II -- As to promoting other writers within the body text of posts, that is, and always has been the prerogative of the author. And I have not taken any issue with that. What I am talking about is how beBee uses my posts and to what ends. It is interesting that LinkedIn is reverting to their original policy on that, which I submit is more in concert with the attitudes and needs of most dedicated writers. Ultimately, of course, it is a market issue. If as a writer I find that the way beBee runs its Producer sub-platform insufficiently serves my objectives and perceived needs, then I have the option of not publishing on beBee. I submit, however, that my suggestion (you call it a gripe) in this particular matter is actually to beBee's benefit, precisely because it will in the long term solidify its relationship with independent writers who publish on beBee. For the record, I don't think I said or implied that any writers were receiving preferential treatment on beBee. And if anyone else did, I missed it. So for me, that is a non-issue. cont. Pt III
Phil Friedman
7 years ago #43
Dean Owen - Pt III But the problem with Influencer-marketing is that it inevitably (and I submit unnecessarily) creates a class distinction and does treat certain writers preferentially to the detriment of all others. Admittedly in the hope, however misguided, that the imprimatur of those Infuencers will bring users to the platform. Well, LinkedIn's experience proved otherwise, and to cover up the bankruptcy of that program, LI had to start fiddling with stats and the way posts were exposed to the readership. Indeed, the cover up went so far as to begin choking down the exposure of independent writers who were becoming successful and developing major followings in their own right. While the true engagement numbers and ratios for Influencer publishing were pathetic. And do you know why? Because the Influencers were too busy to engage with their readers. Influencer-marketing can successfully sell sneakers and basketball shoes, but it won't in the long run build stable organic growth in a social media platform. IMO. Thank you for reading and joining the conversation. Cheers!
Milos Djukic
7 years ago #42
Dear Dean Owen
Dean Owen
7 years ago #41
Dean Owen
7 years ago #40
Phil Friedman
7 years ago #39
Wayne Yoshida - Just to be clear, I personally do not bash LinkedIn as a business oriented platform. For the fact of the matter is that over the years my ROI vis a vis my efforts there in the industry-specific groups (before they we undermined by bad exec decisions) and in the development of a full profile that functioned as an online brochure, was more than acceptable. For those efforts garnered for me several excellent longer-term consulting gigs. Me personal beef with LinkedIn is in regard to what I consider its breach of an implied, but nevertheless legal contract with me as a writer, the details of which argument I've documented elsewhere and need not be repeated here. I don't like the image Dan Roth projects as a smarmy celebrity groupie, but I try not to talk about that too much. The bottom line is that personally my major concern in talking about LinkedIn on beBee is to help beBee avoid making the mistakes I think were made at LinkedIn in squandering what I thought in 2012 was an enormous potential. As to there not being enough on the business side of things here on beBee, I couldn't agree more. That's why Randy Randy Keho and I started the ALL BUSINESS HIVE ( https://www.bebee.com/group/all-business ), and why I am personally interested in banding together with others interested in establishing a genuine business-oriented niche on beBee. Thank you for reading and for joining the conversation here. Cheers!
Milos Djukic
7 years ago #38
Absolutely Wayne Yoshida. The passion and success go together. The only pitfall is self-sufficiency (LI case).
Wayne Yoshida
7 years ago #37
Phil Friedman
7 years ago #36
Well, Franci Eugenia Hoffman appear to be pretty even. My understanding is that his least favorite person is Dan Roth, and LinkedIn having Dan Roth as its resident celebrity suck-up and Exec Editor doesn't impress him either. :-)
Phil Friedman
7 years ago #35
Thank you for reading and commenting, . You make some good suggestions, IMO. However, I do have to take issue with your liking the blurbs about other authors at the bottom of MY posts, because it helps you catch things you've missed. How would you feel if I asked for such blurbs to be put encapsulated in boxes within the body text of your posts because that would be more convenient and easier for me to see and pick up? Am I safe in assuming you wouldn't like it? I think it is a matter of where my interests as a writer extend vs. where your conveniences as a reader end. I'd assume that if you liked seeing those blurbs about other authors at the ends of posts, you would favor those authors who allowed beBee to choose by default. And that would satisfy everyone, don't you think? Cheers!
Milos Djukic
7 years ago #34
Phil Friedman :) What I really despise about LI is their corporate policy: hypocrisy. Marion Mitchell Morrison deserves no less and even much more...(https://www.youtube.com/watch?v=OPe2hXSTTPU)
David B. Grinberg
7 years ago #33
Phil Friedman) - Phil and Paul: I concur with the sentiments you expressed about Medium. I likewise have re-posted a number of blogs which had high engagement on other platforms, but minimal engagement on Medium. I agree they appear to favor Millennials and feature the most controversial (and divisive) types of issues. Some posts are laced with the F-bomb and other choice expletives (non-professional in my book). Also, Phil per your earlier response to my comment, what ever made of think I was ever "in my right mind" to begin with? Also, not sure how/why all those typos appeared in the first part of my comments (regrets for that). It must have been the cutting and pasting due to the 2,000 word limit on comments. Finally, Phil, you know that you are, and always will be, my favorite "curmudgeon" -- with all due respect and deference to Jim Murray! Thanks for ALL YOU DO, Phil!
Phil Friedman
7 years ago #32
Milos Djukic that word is Dan Roth recently had John Wayne exhumed and stuffed, and now has him sitting at a special desk for Influencers. Problem was the rest of the staff couldn't tell him from the others, at least not based on visible activity. The more things change, the more they stay the same, I guess. Cheers!
Milos Djukic
7 years ago #31
and philanthropists of various kinds.
Milos Djukic
7 years ago #30
Who's next? Tom Cruise :) Where are the thinkers, philosophers, sociologists, doctors, writers, scientists, teachers... Somewhere in the basement, perheps.
Phil Friedman
7 years ago #29
No comment on the "moron" question, Randy Keho. But I agree that a preview might be the most helpful, as it enables one to learn by trying different tweeks and seeing what they do or do not do. That is how I learned just about every program that I've ever mastered. Cheers!
Milos Djukic
7 years ago #28
Phil Friedman
7 years ago #27
Franci Eugenia Hoffman - I used to have a lot of trouble with images. You can, of course, click on the image and bring up the positioning menu, on which there is also a 100%, 50%, and 25% sizing selection. But that doesn't always work if the photo is too large to begin with. I've solved the problem by simply opening photos and other images in MS Paint. Resizing them. And resaving as a .jpg file. Works every time. I find 710 pixels wide enables the producer to grab them and size automatically to good effect at 100%. You can then downsize to 50% or 25% using the Producer function. Play with it a bit. I know you'll get the hang of it. And MS Paint is free with most copies of Microsoft Windows. Cheers!
Phil Friedman
7 years ago #26
Paul \ - I don't disagree. My experience on Medium was sufficiently dismal to dissuade me from continuing. Even when I re-posted some of my most popular articles, they fell flat in terms of engagement. I had to conclude that the readership demographic just wasn't suitable for what I write, or that the editorial munchkins weren't, or both. Some people have done better, though not many. Cheers!
Randy Keho
7 years ago #25
Phil Friedman
7 years ago #24
Thank you, David Grinberg, for reading and commenting. I don't think anyone in his right mind would expect everything to be perfect next week or next month of even by the end of the current year. However, one of the impediments at LinkedIn was a failure of management to understand, or even listen to users about perceived problems. As a result, LI went down many dead ends, and had to constantly back-track. And they are continuing on the same self-destructive path at this time. (See notice on Influencer-marketing at http://preview.tinyurl.com/hrbr6vk . What I think some others and I are doing is speaking openly about the issues, but with the full understanding that it all takes time. Also with the understanding that, if beBee management sees the expectations as always being way beyond what can ever be accommodated, it would let us know now, not to hold our collective breath, waiting. To my mind, and I think yours, strength and confidence are evidenced by an openness to critical discussion. And truth be told, I am one of the first to defend beBee in any comparison with LinkedIn or others of the competition. Cheers!
Phil Friedman
7 years ago #23
@JD Gershbein - The problem that I see at Medium is multi-fold: 1) What gets featured is tightly controlled by the editorial staff, who pretty obviously exercise their narrow vision, 2) the site is heavily slanted toward millennial readers who want to know how many minutes it's going to take them to read something, with more that two being unacceptable, 3) the publisher is far from intuitive, with menus that diappear when not in use, 4) a large number of independent writers whom I know, and who attain solid engagement elsewhere, are falling flat on Medium, even when publishing the same pieces that are showing to be quite popular elsewhere. My conclusion is that if you want to try Medium, go ahead. Just don't expect much unless you're writing about the infertiled woman who kidnapped a little baby only to find it was a gorilla, total read under two minutes. Of course, Donna-Luisa Eversley, may feel somewhat differently, as I see that she's gained a measure of well-deserved traction there. Cheers!
Phil Friedman
7 years ago #22
Phil Friedman
7 years ago #21
David B. Grinberg
7 years ago #20
David B. Grinberg
7 years ago #19
Javier Cámara-Rica 🐝🇪🇸
7 years ago #18
thanks Phil Friedman.
Phil Friedman
7 years ago #17
Javier beBee - thank you for reading and taking the time to answer. Please do not misunderstand. I am not suggesting that these issues can be solved, or even addressed in the next few days or weeks. With all due respect, :-) that's a mind set indigenous to you entrepreneurial types, namely, that you think it, and it gets done the next day, if not instantaneously. I just think it pays dividends (can't get away from investment jargon, can we?) to get it all out on the table. It also give beBee an opportunity to show how it is committed to organic growth, if by nothing else, by demonstrating that you guys care enough to listen and communicate. Good luck with chasing more funding. Cheers!
Wayne Yoshida
7 years ago #16
#14 Thank you for listening, Javier beBee - BTW, I like that term - seducing investors - Yes! The new video will help!
Javier Cámara-Rica 🐝🇪🇸
7 years ago #15
#10 Wayne Yoshida you are totally right. The original thought on beBee's side was to SHOW (we dont promote anything) similar topics to the items we post in Producer.
Phil Friedman
7 years ago #14
Thank you, Wayne Yoshida, for the Pt II suggestions. They are excellent, and to my mind, show the experienced hand of someone who has been writing and publishing for quite a while. Cheers!
Phil Friedman
7 years ago #13
Wayne Yoshida, yes, the author of a post should be able to control whom he promotes. I have no problem with being told I have to promote a couple of authors other than myself at the end of my posts, or beBee will do it for me. That seems a small price to pay for access to the platform, as well as a small, but vital contribution to "community" here on beBee. Personally, I have a sufficient number of writers whose work I enjoy and respect, that i would not have any problem picking posts to promote, other than my own. As to whether the notices appearing now are for related content, I don't see any consistency there, and moreover, believe that it would require a lot of reading to establish affinity of content. Whereas, if i pick some authors to showcase at the bottom of my posts it will be because i have read and respect their work. Thanks for reading and commenting. Cheers!
Wayne Yoshida
7 years ago #12
Wayne Yoshida
7 years ago #11
Phil Friedman
7 years ago #10
Paul \ - re symbols, one of the peskiest ones is the international copyright symbol © which can be inserted using the alt key + code as you suggest, or which can be copied and inserted from Word. The problem is that, although it shows in draft mode, when you publish, it falls out. Take a look at most people's copyright notices, and you will find it missing for that reason. i have stopped even copy and pasting a notice from Word, but have gone to creating a graphic image of the notice, and inserting that as a .jpg Which obviously works. Thanks and cheers.
Wayne Yoshida
7 years ago #9
Phil Friedman
7 years ago #8
Thanks, Jim Murray, for reading and commenting. Yes, actually you and I have discussed many of these issues between us. And I agree that the central idea is to recognize that beBee management needs honest, constructive criticism and feedback in order to drive the bus in the right direction. The big difference on beBee versus LinkedIn, for example, is that on beBee the people driving the bus are actually reading and listening, and at times communicating back. On LI, we were always forced to guess in the dark what was happening. Always felt as though we were expected to squat in the dirt like the stereotypical racist vision of aboriginals, and chant, "Ah, hot wooey!" In this respect, at least, beBee has proved itself a breath of fresh air. Cheers!
Javier Cámara-Rica 🐝🇪🇸
7 years ago #7
Phil Friedman
7 years ago #6
Paul \ - Thank you for reading and commenting in detail. Fact is, I end up with a lot of blurbs at the ends of articles as well, especially in respect of the first in this series, "Affinity Networking Is On the Line". But as you note, that isn't really the point. Generally, the promise of a publisher platform is to support a writer in his or her efforts to build a readership and, if you insist, a personal brand. To me that means, among other things, being able to control the company that one keeps. Not to intentionally offend anyone in particular, but there are writers whose work I don't choose to be associated with. Not saying they shouldn't be writing and publishing. Just saying I don't want to be used, against my will, to promote them. Concerning text size, blocking and reformatting rarely seems to work. I believe that the Producer software sometimes embeds codes or embeds a particular sequence of code that ends up changing the size of body text, and nothing you do can fix it. Other than, perhaps, blocking and saving to a neutral format (e.g. Word), then starting all over again inserting the text and photos into Producer. The other manor problem may not happen to everyone, but it happens to me too often. I like to compose right on Producer, But occasionally a keyboard glitch of a mis-step may jumble or delete a large block of, or all of the text. If the autosave saves that broken version over the last good version before you can call up the last good version, you're screwed. I know that many people compose in Word or some such, then copy and past, but I find that has its own inherent formatting problems. Cheers!
Jim Murray
7 years ago #5
Javier Cámara-Rica 🐝🇪🇸
7 years ago #4
Phil Friedman
7 years ago #3
Thank you, Kevin Pashuk, for reading and sharing. I will look for your comments and criticisms later. And welcome them. Cheers!
Phil Friedman
7 years ago #2
Kevin Pashuk
7 years ago #1